Reborn Wealth America

Beverly Hills.

Hilton Central Hotel.

Behind the Golden Hall where the reception is being held.

The executives of Wells Fargo and Time Warner are gathering together.

These people can be said to be the initiators and hosts of this cocktail party.

They were absent from the lively party before.

It's because they are now on the real theme of this party.

That is the sale of corporate bonds initiated by Time Warner.

Let’s talk about why corporate bonds are sold.

This has to be said of various operations of Time Warner in the past 20 years.

Time Warner Corporation, now known as Warner Media Group.It is now one of AT&T's companies, a multinational media and entertainment group headquartered in New York City.It is the world's third-highest revenue entertainment company after Comcast Group and The Walt Disney Company, and it was once the world's largest media group.

Now, Time Warner’s main business is film and television, and limited publishing.Its main assets include: Family Box Office Channel, Turner Broadcasting Company, CW Television Network, Warner Bros. Entertainment, CNN and DC Comics; as of August 2016, Time Warner also owns 10% of Hulu.com.

Why is this once the world's largest media empire not now?

Because in the past 20 years, this company has continued to spin-off and sell its own business, selling or splitting all assets such as Time, AOL, Time Warner Cable, Warner Books, and Warner Music Group.

It can be said that for so many years, after becoming the No. 1 overlord, Time Warner has been slowly abolishing its various martial arts.

After this show operation.

Time Warner has finally fallen from the throne of the world's number one media giant, regardless of revenue or scale, no longer the glory of the year.

After distributing or selling too many good assets, Time Warner's profitability is getting worse and worse.

As a result, it finally sold itself to AT&T and became the only company that was not its own independent among the major media giants.

After AT&T spent more than 100 billion to buy Time Warner, although it assumed all the debts of Time Warner at the time.

But Time Warner still doesn't have enough money to spend. It's okay to say that TV revenues in recent years have been a mess in movies.

I thought that after Disney’s Marvel superhero shines, Time Warner’s own DC comics superheroes can also get a share.

As a result, the box office was unsatisfactory, and the Justice League was pinned by Time Warner's hopes, and its box office was even slammed by the Avengers.

Sora did not lose to Marvel's superhero library, or the facade of superheroes such as Batman and Superman. In the end, whether it was box office or word of mouth, they lost to Marvel too badly.

Even the Superman and Batman that they have chosen the most suitable image by themselves have been kicked out by Time Warner.

Because Time Warner is short of money.

What should I do if I am short of money?

Ask for it, AT&T!But the big guy said: Time Warner, you silly goods, the debts you owed more than 20 years ago, we are still helping you to pay it back, it hasn't been cleaned yet!

Want money?

roll!

But if you have the ability, then borrow it yourself!Just be careful, borrow your own spending, but you must pay it back!

What can Time Warner do?

I had to find a way to borrow money.

Borrow from the bank, borrow from the market!

If the bank borrows, Time Warner and Wells Fargo are already planning financing.

Then borrow it from the market.

Because it is already owned by AT&T, it is impossible to continue to issue stocks for financing, and AT&T will not agree to it.

The way of issuing additional stocks for financing is not working, so there is only one last way to go, the issuance of Time Warner's corporate bonds.

This is not the first time anyway.

If it's the first time, I won't owe so much debt before.Now those previous debts have been contracted by the big boss AT&T.

Corporate bonds are bonds issued by industrial and commercial enterprises to the public in order to raise funds.

Many mainstream commercial countries in the world have such bonds, and they generally sell well.

In the United States, there are the following types of corporate bonds: unsecured bonds, secured bonds, primary mortgage bonds, convertible bonds, and interest-free bonds.

Tonight, Time Warner is preparing to issue medium-term unsecured bonds. The issuance time is three years. The interest is linked to the current mainstream standard medium-term corporate bonds.

In terms of bonds, the United States must be the world's largest debtor country.Not to mention the sensational 21.7 trillion national debt, even the corporate debt owed to the world by society, has reached 9.1 trillion!

The two add up to more than 30 trillion U.S. dollars.

The world tycoon who can owe so much debt and has been stable is only this kind of hooligan who can do it.

But the result of this is.

It is getting harder and harder to borrow debt. Whether it is a country or a company, a slightly wise person will consider the exaggerated debt more or less carefully.

Especially now that US stocks are down, futures are falling, sweater wars, wars of words and so on are constantly friction, at this chaotic moment.

Time Warner wants to issue its own corporate bonds. It is not a good time to pick it.

Time Warner had to go to Wells Fargo Bank. After paying high interest and handling fees, Wells Fargo Bank would help to issue corporate bonds.

In the lounge behind the golden lobby of the Central Hilton Hotel.

Wells Fargo vice president Alpha and senior manager John Mellon, and several other Wells Fargo executives.

With Time Warner’s President Jeff Bisk and several other managers, as well as representatives from the big guys.

The issue of corporate bonds is under discussion.

"Is Time Warner's estimated scale of 2 billion US dollars? I think if this amount is not increased, it is difficult to sell quickly in the current market conditions!"

"Of course. Wells Fargo has the broadest bond sales channel in the world, and we are confident that we will sell them all. It may be a little longer."

"The market is in a downturn now, and many of the opinions in the market are not optimistic. It is much more difficult to borrow money in this downturn than before!"

"..."

Wells Fargo, led by Alpha and John Mellon, elaborated on the difficulty and suggestions of the issuance of corporate bonds.

Hair style is about to be released.

After all, the reception was held and it cost hundreds of thousands of dollars. For Time Warner, which is short of money, this is also a small amount of money!

Jeff Bisk hesitated.

He knows that Wells Fargo’s suggestion is reasonable. Now that the market is so bad, many boring guys are preaching that the financial crisis of 2008 and 2009 is about to come again.

This time it was really not that easy.