Reborn Wealth America

The excitement of the new Paramount Building.

Attracted many paparazzi and reporters.Naturally, it has attracted the attention of many stakeholders in the industry.

But because this is an upsurge caused by three big plans of 2 billion.

Those relevant people.

Even if you want to imitate.In the current economic downturn, it is also powerless.If the economic situation is good for a few years, such as the 10 years, 11 years and 12 years after the economic crisis has recovered.

At least two can afford it.

Disney, which is as powerful as a tiger, and Universal at that time.

Now words.

Just like these media giants want to follow.Their board will not allow it.

Of course.

Eliminate certain guys who want to make trouble.

At present, most of the media industry giants look at the big moves of New Paramount, basically holding on: seeing him get up a tall building, seeing him collapse.

Treated with this attitude.

I can't follow it.

Want to do some small tricks.In the case of the whole Hollywood carnival, there are not many small methods that can be done.

Then we can only let it go for the time being.

After catching the flaw, attack again.20 big movies, it is impossible for every one to be sold at the box office.At that time, grab those films that have failed at the box office, and focus on the damage to the interests of New Paramount, so as to break this frenzy from this aspect.

basically.

This is the normal thinking of the industry giants now.

Contrary to the giants.

It was in the case of the overall economic downturn that there was a carnival scene in Hollywood.

But this also seems to be in line with economic laws.

Whenever the world economy is in recession.

That is when the two industries began to flourish.Which two industries?

One is condoms.Because when there is no money in their pockets, people want to be cool, but they can only pursue that kind of thing.Without the money to raise the children, of course I can only prepare some transparent bags of the god of death.

The other is the entertainment industry.Especially the cinema.Because compared with other aspects of consumption, watching movies and watching various TV series is really a relatively low consumption.

These two industries.The former can bring physical pleasure to humans.The latter can bring psychological pleasure to human beings.

This is why they are in bad times.But it can go against the trend, and in turn, it will flourish.

Things on the Hollywood side will not be mentioned for the time being.

When Deborah Silva was meditating, explaining to her aunt's agent, everything that happened today.

Evening falls.

The sun has basically gone down.

Abel left the Blue Star Future conference venue that had already ended.

Sit in his black SUV.

In the rear compartment.

He was still reminiscing about the feeling of the Brazilian young model.

not bad.

It's a different feeling from those Hollywood entertainment stars.Especially this young model is actually a Virgin!This made Abel really surprised. Not to mention that things like Virgin are rare animals in entertainment circles that are better compared to the model circle. In the model circle, they can even be said to be extinct living dinosaurs. Of rare creatures.

The chaos and darkness of the model circle.

Even people outside the circle have heard of it.The unspoken rules are not even news in this circle.Drugs, chaos, group hi, and other behaviors that ordinary people seem to be unbelievable are even accustomed to in this circle.

Those guys who look bright and beautiful like angels.Behind it is like the darkest and most depraved demon.

There is a chain of contempt in the media industry.

Movie actors look down on TV shows, TV drama actors look down on singing, and singers look down on variety shows.

Then all these can be counted as members in Hollywood.Collectively despise the lower-end and more model circles.

Today.

This chain of contempt is deeply ingrained.

Even the emperor superstar in the modeling world, Victoria’s Secret, who forced models to play different ways.Those Victoria's Secret Angels do not have a high status in Hollywood.

Mix one vase role at most.

Sometimes you can't even get the role of a vase, so you can only play a beautiful running suit.

For example, go to "Justice League" and "Wonder Woman" and play an Amazon warrior.

Think about it this way.

Abel used the office notebook he was carrying in his car to open the Bloomberg news terminal that was already installed in the computer.

Check out some things you want to know.

Since I am interested in the model circle.

So Abel is like ordinary people, of course, will update those attractive Victorian models as soon as possible.

It's just that the angle of care between the two parties is different.Ordinary people are concerned about what street shots they took, what selfies they took, and so on.

But he, from the perspective of capital, looked at the Victorian models that ordinary people would not dare to expect.

He first saw a message that was interesting to him:

That is, the third quarter report of the 2018 fiscal year released by Victoria's Secret parent company Lbrands Group showed that group sales increased by 5.9% year-on-year to US$2.77 billion, operating income fell 76.5% to US$54.4 million, and the net loss reached US$42.8 million.It is worth noting that the core brand Victoria's Secret has become a drag on the performance of the Lbrands Group.

As far as Wei's Secret is concerned, it is definitely a "big show" that has received broad attention.Every year when a fashion show is held, a "Victoria's Secret Angel" will be selected to display one of the most expensive "dream underwear" of the season.In recent years, Victoria's Secret "dream underwear" seems to be fading the glory of dreams.

In 2000, sexy Gisele Bundchen showed off her underwear called "Flaming Red", which was inlaid with 1,300 carats of diamonds and Thai rubies. It is worth 15 million U.S. dollars. It is still the most popular show in the history of Victoria's Secret Show. Expensive underwear.

By 2018, the “price drop” situation of “dream underwear” has been out of control. The environmentally-friendly “dream underwear” inlaid with Swarovski crystal topaz, valued at only US$1 million, has become a big show in the history of Victoria’s Secret. The cheapest "dream underwear" was ridiculed by many netizens, "Victoria's Secret is really out of money, and even the big show "jacket" can't be done."

Behind the fading of the brand halo is Victoria's Secret's declining performance.In the third quarter, Victoria's Secret sales were US$1.528 billion, down 0.7% year-on-year; comparable sales dropped 2% year-on-year.Previous data showed that Victoria's Secret sales have shown a downward trend in the past six quarters, and Bloomberg analysts pointed out that its performance has not seen any signs of rebound.What's more noteworthy is that the financial report mentioned that the comparable sales of the group increased by 4% year-on-year, and the comparable sales of Victoria's Secret fell by 2%.

Sum up in one sentence.

Victoria's Secret is gone, although it is still beautiful.But in fact, it has even become a burden to their parent company!

And the market value of their parent company, you dropped from the highest peak of more than 20 billion US dollars to more than 8 billion US dollars now.

This is not because of the overall decline in the U.S. stock market. Before this year's U.S. stock market plummeted, the market value of the world's number one model company had already fallen to more than 9 billion US dollars.

The collective decline in the US stock market.

It just made it fall by another $1 billion.

"The market value of 8.034 billion US dollars."

"The value of the stock at $29.37."

Abel noticed these two important pieces of information and was very happy to discover...

Unlike Redstone’s old fellow Viacom and CBS, the parent company of Victoria’s Secret has a much simpler share composition.

The highest share holder is only about 27%.The second place is 11%, then 4%, 2% and so on, and finally it is held by about 30% of retail investors.

the most important is.

It does not have the kind of B stocks that can be so disgusting that the capital giants who want to buy it!

in other words.

The acquisition of this company is much easier than the acquisition of Viacom and the like.As long as it absorbs its stocks on the market, after more than 51%, it can achieve absolute holding.More than 66% can even ask for delisting and privatization.

Compared with those founding teams, companies that have studied various B stocks.It is easy to buy a lot, and the price is not expensive, only more than 8 billion US dollars.

Do what you think.

Abel dialed the phone very simply.

"Alvertly...began acquiring shares in LBrands!"

"I want you to at least guarantee that we can control more than 27% of the stock before they find out!"

Albertley on the other side was stunned, and then immediately reacted:

"LBrands? The Victoria's Secret?"

"Yes."

"Ok!"

Alvertley's answer was simple and quick.

I didn't want to ask the boss why he suddenly wanted to buy a clothing brand.Anyway, from the boss's acquisition of Viacom to CBS, it is so willful.

Now it is much less difficult to acquire a LBrands, a brand group.

As for not letting the people of LBrands find out so early, it is actually very simple.Just like when they acquired the shares of Viacom and CBS, the shares exceeded 10%, which attracted the attention of sensitive CBS and Viacom, and they were finally discovered.

The easiest way is actually to decentralize, the acquired shares are dispersed to dozens or even hundreds of companies or institutions.

When it is finally needed, they will be transferred together to reach a controlling stake.

This can perfectly avoid the requirements of the federal government law.If you hold a listed company, more than 5% of the stock must be announced to the public.

After hanging up.

He continued to browse Bloomberg on the computer, about Victoria's Secret, and some information about its parent company.

Hardly any good news.

Look at the title.

[Vision's parent company's net profit fell by 29% in the third quarter, and it moved to the China market for gold]

[Why don’t even Americans watch the Victoria's Secret show anymore?]

[Victoria's Secret parent company LBrands announced the closure of its brand HenriBendel]

[In order to save the sluggish business, Victoria's Secret parent company will sell another underwear brand]

……

In the past three years, Victoria's parent company, it can be said that nothing good has happened.And at least 60% of the reason is because of Victoria’s Secret, this famous underwear brand suffered a Waterloo-style sales decline in the past 78 years.

Its parent company is unwilling to abandon it.

After all, from the bright side, Victoria's Secret has changed the model circle and created a supermodel.

It can be said to be the number one brand in the modeling industry.

Although it has been losing money for so many years, but with the first brand, no one will be willing to sell it.

The more I watch these news.

The more Abel feels that this acquisition of it and its parent company has a very high probability of success.