Reborn Wealth America

Chapter 563 Coffee Marketing

After Abel, with the help of David Adams, clarified all his intentions, the lawyers on his side and the staff of the other side began to work, and he and several supervisor-level people went to work.

The commissioner of the Texas state government, Incefield Borden, invited him."Mr. Sefrosa is here for the first time in Texas. Maybe I can buy you a cup of our Texas coffee."

"It's my honour, Mr. Boden." Abel responded casually. "But is there any coffee grown in Texas? I have only heard of the famous coffee in South America, such as Blue Mountain coffee."

Boden laughed, "No, it is my honor to be able to drink coffee with a wealthy legend like you. As for coffee, of course there is. And I personally think that our Texas coffee is more famous than those of you. The bad coffee is much better!" Several people followed and laughed politely.

Several people moved from the negotiating table to the next reception room.This reception room is smaller than the reception room of a large company

Here, Abel tasted the coffee produced in Texas.

Coffee can be said to be the first drink in European and American society besides cola.Especially Americans, their favorite is coffee and Coke.

In terms of origin, there are two most famous coffees in the world-Blue Mountain coffee and Colombian coffee.

Blue Mountain Coffee refers to coffee brewed from coffee beans produced in the Blue Mountains of Jamaica.Which is divided into Jamaican Blue Mountain Coffee and Jamaican Mountain Coffee by grade.

This kind of coffee has all the characteristics of a good coffee, not only has a rich and mellow taste, but also has no bitterness at all because of the perfect combination of sweet, sour, and bitter flavors, only a moderate and perfect acidity.

Abel heard about the production and origin of this coffee.Basically, they were contracted by coffee producers in the Japanese pirate country, which means that the real Blue Mountain coffee obtained in the world was shipped from Jamaica by the Japanese pirates and sold to the world.

In Abel's opinion, Blue Mountain Coffee is not really that good.But its reputation is incredibly big. This is purely a marketing method of the Japanese merchants.

Naturally, drinking Blue Mountain coffee is related to the life of petty bourgeoisie. Those buyers are still rushing to sell coffee at high prices.

Except for Blue Mountain Coffee, the experience of Columbia Coffee is actually similar.

The origin of this coffee is the same as its name, Colombia.The roasted coffee beans will release a sweet aroma and have the characteristics of sweetness in acid and mild bitterness. Because of the proper concentration, they are often used in high-grade blended coffee.

This kind of coffee beans was rounded up by French merchants.The methods and methods are no different from Blue Mountain Coffee.

Abel had drunk these two types of coffee. Although the taste was okay, he felt that they were not worthy of their reputation.

There are many prices that are lower or more expensive than them, but their reputation is not as good as their coffee. The taste and taste are much better than them.

For example, the Texas coffee he is drinking now. The taste of Texas coffee is similar to that of Blue Mountain coffee, but with a little bit of Texas-specific spices added.Abel hadn't drank it, and made a satisfactory evaluation of the taste of the coffee.

Boden is very curious about Abel's experience of becoming the richest man at a young age. This is also the feeling of most people. After all, his youth is a bit unbelievable.

Abel didn't explain too much.

In his current capacity, there is no need to explain to Boden.

Now here besides Abel's people, there are 12 people who belong to different departments of three different governments.He didn't spend any effort to win them over.Instead, they made some conservative analysis of the international financial market according to their topics.

He would not ask him to make a radical analysis, although in the eyes of outsiders, he is the god of the financial market.But if you talk about the amount of knowledge, any Wall Street trader can sling him 100.

During small talk, there is no need to show ugliness.

Drinking coffee and talking about financial matters, Abel finally turned the topic to coffee.

"Is this kind of coffee produced?" He was very interested in the coffee that Borden brought, the story of Blue Mountain coffee and Colombian coffee, maybe it could be reproduced on this kind of coffee in Texas.I believe the old beauties are very willing to have a kind of coffee comparable to Blue Mountain coffee and Colombian coffee in their country.

Maybe you can buy the ownership and run it yourself.Although it is only a small profit, Abel is still very interested in being able to create wealth through his own ability rather than through the smoke of fate, even if he earns less.

Boden thought for a while and replied: "As for the output...I don't know. But the price is not expensive, you can buy a pound for 10 dollars. But the special vanilla added to coffee is expensive. It’s much, it takes 30 dollars to buy a pound."

"What about the name of this vanilla and coffee?" Abel asked again.

"Well, this...I don't know about coffee. It seems to be called Texas coffee? Or local coffee. Vanilla is a unique and unique vanilla unique to Texas, and its name is Lone Star Fragrance."

"Okay." Abel nodded.

Come and pay attention later.If possible, through marketing, to create a new coffee brand, it is not unreasonable.

After all, Hollywood, the world's biggest propaganda mouthpiece for ordinary civilian audiences, has a great influence.

When there is a need, let Hollywood superstars such as Robert Downey Jr. and Scarlett Johansson promote this kind of coffee in the media or social software such as their ins and Facebook Twitter.

I believe that many of their fans will be willing to pay.

This is the hottest, craziest and easiest economy since the Internet economy in the 21st century, the legendary fan economy.

Hmm... Actually, you can also do this kind of fan economy.

After all, if oneself, the newest richest man in the world recognized by Forbes, if he only likes this kind of coffee, it is estimated that it can also trigger a wave of market enthusiasm.

I'll plan for coffee later.Abel still puts the exploration right for the settlement of copper mining rights in the first place.After all, a super large copper mine with a content of more than 7 million tons is still worth a lot of money.

Look at them at Boden.

Although their status is really nothing compared to Abel, the richest man in the world.But the county magistrate is not as good as the current one, and the tentacles of the Sefrosa family can't control Texas, and New Mexico.

Unless Abel can influence either the Elephant Party or the Donkey Party, these guys will treat him differently.

Otherwise, regardless of whether he is the richest man in the world, he should do the same, or leave.

For example, some unspoken rules in business.

It's not that Abel was thinking about bribery, but David Adams told him before he came to meet.Whether it is internationally or internally in the United States, the industry itself has certain unspoken rules.

Abel expressed understanding.

He is the soul of Huaxi...

Don't think that Westerners will follow business rules, but they have a better way of accepting bribes.

Boden and the others are still relatively backward, and they can often only give their relatives a sum of money-such as buying a new car for their wife or son, or other things.

The higher-level ones are at the level of members of the state government's assembly, rather than such individual special commissioners.Most of the big figures of this level have established private foundations. The kind that accepts donations, if you donate, he loses reputation, which makes him happier than giving him money directly.

Not to mention the bearer accounts of the famous Swiss bank, all kinds of potential stocks, gossip, all kinds of ways, people can't find out at all.

Unlike Huaxia, this aspect is still at the most primitive stage.In foreign countries, this aspect has long been used as a flower.

Crows in the world are generally black.

After Abel came up with the unspoken rules, this matter was basically settled.

The exploration rights for copper mines were quickly obtained.There are no waves, just wait for the notification from the Texas government, the New Mexico government and the federal government.

This is actually no surprise.

After all, California United Petroleum clearly owns the mining rights for all underground mineral deposits in this area. It is still so troublesome today, but the painful federal law separates the mining rights from the exploration rights.

It becomes so troublesome.