Ressurring Network Controversy

"The core of the chain company is standardization. Only the strict standardization system is established. Enterprises can drive the store to all over the world, so KFC, McDonald's ... can sweep around the world. Excuse me, why, some chain catering enterprises in the West can enter the country All localities, but we can't do most Chinese companies. "

Today's courses are economics foundations.

After the lecturer "Li Ying" took a question, I threw a problem.

"Shen Yue, you answer this question."

"I think most of the Chinese meal brand has not developed a strict standardization process. At the same time, every Chinese chef is made different dishes. The more the superior chef has its own characteristics, and the forcibly put them in In the same standard, there is a level of this chef. But if there is Chinese food to make a set of its own standards, Chinese companies can also open chain stores to all parts of the country. "

"Answer is very good, some Chinese companies have begun to go to this area. For example, true kung fu, Yonghe Soymilk, Migu Dumplings ... etc, but this chain brand still has a lot of restrictions. For example, true kung fu, though He has successfully developed standardization, but most dishes are evaporated. Although steamed tastes are good, it is not a lot of people like to eat. Another big mother dumpling, this dumplings are inseparable from steaming. Because only steam In order to control the fire, the taste of making it can be kept. Let's think about some of the ordinary hotels, can he develop a chain brand? Or take a hot pot, can he develop a hot pot brand? "

After saying, Li Ying added another sentence: "I know that everyone will definitely say a lot of hot pot brands, there are some old brands that are really a lot, but in fact, the scale is not big, the brand's popularity is not particularly high. Do not say to KFC, McDonald's These compared to this is not compared with the real kung fu. "

"Chen Yu, your home is not a hot pot restaurant, you tell me."

Yang Bin touched Chen Yu said.

"Get it, you haven't seen business in the past few days."

Chen Yu shook his head.

Just Chen Yu didn't want to answer, today Li Ying is directly to Chen Yu: "The middle replied."

University lecturers are not like high school junior high school teachers, most of them can call students' name.

The university lecturer is generally responsible for several classes, and sometimes there are several classes of classes.

They can meet some more active grades, and others can not call them.

And I have just started school, Li Ying couldn't say Chen Yu's name is also normal.

"Hey ... I?"

Chen Yu helpless.

I thought about it, Chen Yu said: "I think it is an ordinary hotel, or the hot pot, as long as it can make a certain standard, it can also open the chain store to all parts of the country. Of course, this standard has some difficulty. Because Western-style catering and Chinese The catering is completely different, they are more simple in seasoning, but Chinese dining is more complicated. However, we must not keep staring over Chinese catering, we can produce standards from other places, such as we You can start from the culture of Chinese dining, "

"Hey, this idea is very new."

Li Ying did not think about this problem, how is the student answers, he just let everyone think. Real Kung Fu can think of steaming production standards, Mad Niangshui also uses steaming to make dumplings. The other Chinese dining can also also think of another way to make a standard.

However, Chen Yu is another way, and it is a different way.

Although this road may not be able to achieve, but in theory, it is still very eye-free.

"Can I talk about?"

"Now there is such a Chinese catering brand. He is a pretty Jiangnan. It was established in 2000. He is not particularly well-known, but I think their philosophy is very good. They are from the concept of ideas, build fashion, classic, Taste ... I believe that this concept can be their standardization operation. "

"In addition, except for the south of the Yangtze River, there are some Chinese dining that is trying to do this. There are martial arts cultures as a standardized Chinese dining [Fengpaizhuang], their culture relies on Mr. Jin Yong's martial arts culture, although their dishes taste It may not be the same, it is difficult to evaluate, but by another way, I think we can make a brand in Chinese can't make a brand. As for hot pot, I think he is more than any Chinese restaurant to form your own brand. Because the creation of the hot pot is standardized. Although now there is no more popular hot pot brand, this is only a better idea, as long as they find it, I believe that there is absolutely a hot pot brand in the future to stand out. ...... "

Chen Yu didn't say their hot pot Xi Shi.

But Chen Yu, the answer, but the lecturer Li should shocked.

Even he did not think that Chinese dining can still have such development ideas.

This is in front of other Chinese caterers, such thinking can be created to create another business model.

"What is your name?"

"Chen Yu."

"Chen Yu."

Li Zong nodded, he remembered Chen Yu's name.

......

"I am going, Chen Yu, yes."

"What can be."

"I just went to the class, but Teacher Li was shocked."

"Oh, I am just jealous."

"It's not forced to force, that is, the squad leader Shen Yue has always look at you."

"Have it?"

"There is, I have a certificate, I saw the squad leader stared at you. Ah, ah, in fact, I like the squad leader, since this, I will give you."

Yang Bin has a good brother to give you the look, Chen Yu has erected a middle finger.

"Brothers, I will play the Westward Journey, the Westward Journey can be fun."

"Forget it, I play the legendary world."

"Chen Yu, what about you?"

"I like to watch news."

Although it is 2002, the conditions of all aspects of the dormitory are not bad.

It is, and the four people have a computer.

This get out of class, Yang Bin will play games with the proposed.

"Gao Tian, ​​what are you playing?"

Yang Bin asked Gao Tian.

"I am also watching news."

"I rely on, you are studying to Chen Yu, do you study, do you care about reading?"

"I have no comrades Chen Yu, I see the game news, Huanyu Technology has a new game."

"Oh, what are you talking about the dream Westward Journey?"

Yang Bin is playing big, recently paying attention to Fantasy Westward Journey.

"Yes, this is this, I am going to play."

"What are you playing, brother, dream Westward Journey is the Westward Journey."

"Has copied?"

"It is sure to copy it, Netease News is reported."

"Where, send me a look."

"No, YY is sent to you."

Chen Yu sitting on the other side plug in one sentence: "Yang Bin, the link issued me."

"it is good."

Point to open Yang Bin's link, sure, NetEase attack.