Ressurring Network Controversy

Nokia.

"Xu Chu, our first mobile phone is about to factory, and we are now ready to carry out marketing arrangements, but, on pricing issues, you have to pay for you."

Nokia Marketing Director "Jiang Zi" took out a marketing plan and said to the President of Nokia.

"Pricing."

I gently knocked on the table.

For recent time, he is also considering this issue.

"Jiang Manager, how much is you thinking?"

"I think……"

I thought about it, Jiang Zi said: "Sinking market is ultra-low-end users, the current price of Tianyu mobile phone is 299, this is quite low. If we set 299, it will definitely lose money. However, we have brand premium, users should have brand premium Can accept more than 200 premises, I recommend 499 blocks. "

"let me see."

It is not immediately approved immediately.

499 This price is not much earned, but if you can grab the next half of the market, then you have earned. However, there are some worry about Huanyu Technology. You must know that Huanyu Technology is just a Internet company, but he hardly rushed into the mobile phone field with a fleet price.

Although it seems to be a stir, it will undoubtedly it has seen its incomparable strength.

As now, the sinking market will defeat all mobile phone manufacturers, which is unable to do it.

"499 will not be too high."

There are some hesitation: "To know, Tianyu mobile phone only 299, although we have brand premium. But such a low price, I am afraid that users will not consider the brand is not branded."

Do you have a Nokia phone with 499 yuan?

not at all.

If you buy a Nokia, more than 2,000, perhaps the facade can be installed.

"Xu Chu, what do you mean?"

"399."

A number is said.

It's just that this number is an incomparable concern: "Xu Chu, 399 is really dangerous."

"399 guide price, operators must give him 350, even less. Selling maybe we can earn a little, we will have a lot of losses."

To know, in order to reduce costs, Nokia is a large-scale production.

Such a production is reduced by a cost.

Cost is reduced.

But if some mobile phones are not sold, then some mobile phones are rotten in your hands.

"It is like this, we should pay attention to the price."

"If we all compete, we are all competing, 499 we have no chance."

"but……"

"Nothing, I have decided."

It did not explain it.

If you want to grab the market in front of Huanyu Technology, you must have a sacrifice.

Even if Nokia does not make money on ultra-low-end mobile phones, he must grab this market.

This is not for the short-term interests.

This is for the long-term strategy of Nokia.

......

"All, is it true to pricing?"

"if not?"

Huawei headquarters.

Responsible for Yu Chengdong, the consumer business department came to Ren Zhengfei office.

For Ren Zhengfi, the Huawei mobile phone is priced to 299, he has some do not agree.

"But, Ren, our mobile phone is the Huanyu Science and Technology Separation, it is, and our cost is higher than Huanyu technology. They sell 299, we also sell 299, we will not make money at all."

"Cheng Dong, don't you sell 399, can we make money?"

Although Zhengfei has always said that he never wants to enter the mobile phone market.

However, to tell the truth, he is the most important thing to the mobile phone market.

He didn't matter if Huawei did not enter the mobile phone market.

But the last time was off, he was more than anyone more than anyone more.

If otherwise, he is impossible to meet Chen Yu to transaction.

Fortunately, Huanyu Technology agreed to their cooperation.

"It will be in 10 years without making money for 10 years, but we must occupy a certain market share for 10 years."

This is actually a internet play.

This is also the conclusion that Ren Zhengfei has studied Huanyu Technology.

In his study, Internet companies are first leaning on the market, and finally drive others out.

As for the time to make money when you seize the market, this doesn't matter.

As long as the market is grabbing, it will make money sooner or later.

Take a look at the instant messaging of Huanyu Technology, and their immediate communication has been loss.

But now I am in Jiangshan, instant messaging has become one of their most profitable business.

......

"Master, Nokia and Huawei will hold a new product conference next week."

"So fast?"

"Well, they may want to grab it in front of us."

"It seems that they are quite anxious."

The thing of the door is not a chartering day.

After the remedies of Li Xuelin, Chen Yu will focus on the mobile phone.

At this time, it was already December 2003.

next month.

Or have to be a few days, it is 2004.

"What day is they?"

"Uncertain, but may be New Year's Day."

"New Year's Day is a good day."

Chen Yu sighed: "In this case, then we also choose New Year's Day."

"Row."

Wu Kai naturally has no problem.

Previously, Huanyu Technology had long layout, he had already waited for this day.

"Wu Kai, look at your kindness, this is not ok."

"Oh, Chen Huan, I have?"

"There's none?"

"Yes, I have."

Wu Kai admitted to say: "This feeling is too cool, you don't know, I think of our mobile phone price, I can't wait to see what the two companies react."

"Well, I will go to the time."

"Ok."

Wu Kai did not refuse.

He is very enjoyable.

This feeling is not a lot of money.

Do not make money, it doesn't matter.

But this kind of defeat opponent, the feeling of destroying friends can give a sense of accomplishment.

This also allows Wu Kai to change the original rich second generation and slowly go to entrepreneurs.

It turns out that as long as he can make some money, it can be satisfied with the family recognition.

But now, Wu Kai is fully investment in the company's business.

Time is slowly sliding.

In the eye, I came in 2004.

The New Year's bell rings, this day is New Year's Day.

Nokia and Huawei, of course, Tianyu Technology, the three will announce the new release conference in advance.

For the conference of the three companies, the industry has already been concerned.

"Dear, three companies have begun to start, who do you support?"

"Of course, Nokia, the Raptors, not blowing."

"Although Nakia is busy, the remaining two are not vegetarian, I support Tianyu Technology."

"There is no technical content of Tianyu mobile phone. It is necessary to say technology, I support Huawei."

"Technology can't eat as a meal, before Huawei is not a mobile phone, it is not destroyed by Tianyu Technology."

"At this time, Huawei is said to reduce the cost of mobile phone production in this time, and there is a fight with Tianyu Technology."

The press conference has not yet begun, and the industry is constantly commenting on three.

Of course, three have supporters.

As for who is the real victory, they don't know.

But they know:

After three mobile phone company press conferences today, it may change the pattern of future mobile phone industries.