Ressurring Network Controversy
Chapter 646 Do you really understand e-commerce?
Visiting nature is not a focus, focusing on visiting, the private exchange with Dong Minzhu.
However, although visit is not a focus, it is still a relatively deep impression of Chen Yu.
For example, Gree air-conditioning production plants, he is more controversial than it is more unforgettable.
According to Dong Minzhu, their factory cited a set of perfect quality management models, which also got the production efficiency and quality of Gree Electric.
"Director Dong, your quality management system is really profound."
"I am doing marketing. Many people feel that I don't believe in it. But I don't believe this evil. I want to tell others, even if I am marketing, I can bring Gree. For this, I I spent a lot of hard work. "
"Gree, master core technology, Dong, you are stronger."
Chen Yu died Dong Minzhu yelled his thumbs up.
Among the entrepreneurs, Dong Minzhu is a strong woman, not her personality, but her actions.
After she received Gree, the original product was only a domestic first-class brand, but now it has achieved the country.
Also, she also issued a good words to be the world's first.
", Chen Yu, you are good, sell it to me how to be the advertisement of our Gree?"
Gree, master the core technology, let Dong Minzhu double eyes.
She still heard this evaluation.
"Advertisement word?"
Chen Yuzheng said that this sentence is not a advertising word of Gree?
But I thought about it, Chen Yu is understood.
Now Gree's advertisement is not this sentence, but "good air conditioner, Gree creation".
It should be for [Good air conditioner, Gree creation] This advertisement is very good.
In the 1990s, he used this advertising word.
However, after entering the 21st century, then went to this advertisement.
Until the past 2013, I used it back to "good air conditioner, Gree."
However, when you think of the Gree of this will be higher than the global air-conditioned brand, this advertisement word is very suitable for Gree.
"Director Dong, this is polite, a sentence of things, if you use this sentence when advertising words, I am so happy."
Chen Yu naturally won't say, this advertisement is what I steal.
You have to use, it is best.
"No, no, this advertisement is too useful. That is the advertisement word, the least value of 1 million."
Gree, master core technology.
I read this sentence in my mouth, and Dong Minzhu is very excited.
This advertisement can be described as tailored for their strength.
You know, although Dong Minzhu issued a challenge to the world's first. But it is true, this is very pressure.
In the air conditioner, the Gree air conditioner occupied the first share of the domestic market, but it is necessary to say that the technology is currently different from Japan and South Korea. This is also like this in a lot of people, especially the high-end central air conditioner, even.
Although Dong Minzhu continues to increase research and development investment, constantly narrow the gap, even this gap is very small. But it is more difficult to reverse everyone's concept. Previously, Gree advertising words, good air conditioners, Although Gree creation is also good. But everyone thinks that Gree air conditioners are not bad, but can not be the top, can you compare with other Japanese and Korean European and American air conditioners? This has to be certified, but if the advertising word becomes "Gree, master core technology", in invisible, everyone will think that Gree has been with Japanese and Korean ... This has a huge role in the high-end market.
One but the high-end market, it is rumored for the low and medium end.
I really want to say, don't say this advertising word 1 million, 10 million Dongmin Bad is giving.
"Director, you ..."
"Okay, just say this, let go, I will inform you to play this money."
Dong Minzhu is domineering, Chen Yu does not discuss the problem of advertising fees.
Since Dong Minzhu persists, Chen Yu is no longer resigned.
1 million, a sentence, this money is very good.
It seems that you should not dig this business in the future, Chen Yu's brain sea, you can remember a lot of classic advertising words.
This is of course a vibration.
This kind of thing can not be met, as Chen Yu, who is Huanyu Technology, may be professional to do this.
"You see, Chen Yu, I owe you a person."
"Dong, you give me money this again, give me a hood, no wonder you admire you in the industry."
"What admire, everyone is a woman, so I will make me."
At the end of the Gree Electric, only Chen Yu and Dong Minzhu were left.
Both people know that what is going on now is the focus.
The advertisement just now is just an episode, Chen Yu is another purpose.
"Dong, I heard that you have adjusted in the payment settlement in the payment."
"It is adjusted."
Dong Minzhu nodded: "This is also inspired by you, the payment settlement is a big problem. If we have been deducted by the dealer, even if we have more air conditioners, it is also very passive. However, we currently adjust some small Dealer's payment settled this piece, for some major dealers, there is no way to temporarily. "
This is also a sorry of Dong Minzhu.
For example, a national large home appliance supermarket.
Although Dong Minzhu wants to adjust their payment cycle, it is the seller market, and they also need this large home appliance supermarket to occupy the market. Although Gree has achieved the country, but nor does not have competitors, beauty, emotion, and even Hisense, TCL has launched a series of air conditioners. Not to mention, there are also some large air-conditioning groups in Japan, Europe and America.
But even so, Dong Minzhu also knows that the rice must be eaten.
Give her time, Dong Minzhu believes that she will definitely take these dealers.
"Large-scale dealers are really heavy."
Chen Yu is also nod.
Huanyu technology has a shares of Yongle Electric, naturally knows the words of the large-scale home appliance supermarket.
If the manufacturer wants to adjust their payment cycle, then put more resources on other products.
They believe that there are absolutely vendors to sacrifice the payment cycle to change the market.
The last time the Huanyu mobile phone is gone by the dealer.
This is also the cause of Chen Yu to do sales channels.
"Yes, the weather is getting hotter, Chen Yu, is there any activity in Huanyu Mall?"
"Dong, I am also for this matter."
Chen Yu said: "Summer is the peak season of air-conditioned home appliances, we also want to do a wave of promotion in this block of Huanyu Mall."
Huanyu Technology has two major e-commerce platforms.
One is the Huanyu Mall of B2C.
The other is the Huanyu Department Store of C2C.
Although the C2C's Huanyu Department Store has been promoted.
However, Huanyu Department Store is only targeted for small commodities, and there is not much relationship with B2C's Huanyu Mall.
Therefore, Huanyu Mall has received Huanyu Department Store, and it is also possible to do a wave of promotion.
Of course, Chen Yu's promotion is not to promote promotion.
He is also in order to target a few competitors.
At present, Excellence, Irani, Ali is three have been teamed up.
Although Chen Yu believes that they can't be their own opponents, but they are not allowed to be complete, it is impossible.
It is not easy to deal with them.
However, Chen Yu has a trick.
For example, Chen Yu is looking for Dong Minzhu.
Playing is very simple.
When Ali is easy to make C2C before, Chen Yu will do B2C.
When Ali followed the B2C, Chen Yu secretly made C2C.
Then Ali have found that C2C is the most suitable for the domestic market, Chen Yu is back to prepare a wave of B2C.
Ha ha?
Do you think you can really understand the China E-Commerce Market?
I will make you doubt life.