Ressurring Network Controversy

"Great, I am waiting for your Huanyu Mall."

Dong Minzhu smiled.

Regarding this kind of promotion, it is not just a benefit of Huanyu Mall, which is also beneficial for their Gree electrical appliances.

It can even be said that there is a more direct benefits for them Gree electrical appliances.

There is such a big platform for promotion, which can make them sell more air conditioners.

"However, Dong, this time our promotion, the model may be different from before."

"You said."

"We hope that air conditioners sold in our platform cannot be sold in other platforms."

"Do you mean not in Taobao, excellence, including eBay?"

"Not just this online platform, but also the line."

"This one……"

Dong Minzhu was hesitant, then said: "Chen Yu, this is afraid that we can't agree."

However, Dong Minzhu is also afraid of Chen Yusong: "Chen Yu, if it is online, I can promise you this side, but if you include the online platform, we can't stop the pressure of those dealers, you also know, There is a strong strength of some large home appliance supermarkets underline, we can't cooperate with them. "

It is simple to say.

Don't look at the online selling so fire, but really on sales, or sell much in the physical store.

The reason why Dong Minzhu is very interested in Chen Yu, just because she feels online is also a good sales channel.

What's more, you can also increase sales.

It is really necessary to make her two choice, and her first choice is the line.

Not Dong Minzhu is ruthless, anyone will do this.

Unless, online sales are far greater than entities, or physical only accounts for a few online sales.

But at present, Huanyu Mall has no such strength.

As for the future, then it is going to the future.

Of course, for Dong Minzhu refused, Chen Yu is not unexpected.

Don't say that it is Gree, any business presents such a condition in Chen Yu, I am afraid it will not promise.

The online trading platform is only a trend, and he has not really hot.

"Dong, is my Tang, but Dong, you are also mistaken."

Chen Yu knew that he had a few pounds.

Although Huanyu Technology looks great, it also makes a lot of money, and the valuation exceeds a lot of well-known enterprises.

But in these well-known manufacturing enterprises, they do not think that Huanyu technology is too powerful.

At the very least, he has limited impact on the entity.

He has limited employment impact.

He has limited effect on the economy.

Even if it is e-commerce, the overall scale, the impact is not particularly large.

It is really important to say that the mobile phone business of Huanyu Technology is more affected to the entity.

However, Chen Yu said with Dong Minzhu, but it is not the same.

Chen Yu explained: "I mean, Gree Electric can be given to our Huanyu Mall to make another brand of air conditioning."

"Chen, this is also a bit difficult."

Dong Minzhu shook his head: "Every air-conditioned brand has spent a lot of manpower, it is not a brand for your Huanyu Mall, but the price is too big."

For example, Gree's calm king series.

To create a air conditioner comparable to the Calm Series, it is not an easy task.

For this, Chen Yu did a mobile phone, and also known as the difficulty of building a brand.

However, since Chen Yu puts forward this request, Chen Yu has long thought of the strategy: "Dong, you can take a brand name, as for this brand promotion problem, no need to be responsible."

"OEM?"

"It can also be said so."

Dong Minzhu has some don't understand: "Is there anyone bought this?"

"Of course, as long as the price is right."

Chen Yu continued: "The previous model sells air conditioners, such as selling calm king, we will sell calm king online, the physical store will also sell, this for us, there is no advantage."

The only advantage of the online store, that is, the price is cheap.

However, the price is cheaper than the Huanyu Mall is doing.

When you are in the market, you can naturally post money, but it is impossible to post money every day.

Plus some of these air-conditioned color TV is a big house, each posted one or two hundred, and it is also a big thing.

"Gree only needs to give us an air-conditioned brand. This brand does not need to promote it. As long as it is sold to us. As for us to sell or sell, it is our own business."

This play is actually the future B2C self-operated mode.

The so-called self-operated, that is, the website platform is marketing.

Why have this model?

In fact, as the problem encountered in the Huanyu Mall.

Entity dealers take air conditioners to manufacturers to take 2000, Huanyu Mall takes air conditioners to take air conditioners. Almost 2000.

Everyone is almost the same, even, the entity home appliance supermarket may have the goods to be lower than that of the online business.

Why is it low?

Because overall, entity sales are still more.

In this case, what are you competing with entity home appliance supermarkets?

Can you cut prices?

Can you fall?

Even if you can fall, the physical store can also fall.

Although physical stores want to rent, they must manually ... but online stores also need publicity and promotion costs.

Even if they are somewhat, the physical store is more powerful than you.

This is also why you will see many times in the later generation, there is only a reference in many online electronics prices.

Really buy this electronic product, the entity is cheaper than it.

At that time, don't say that online shopping defeated entities, entities are all possible to defeat online shopping.

So, the only price can be lowered, it is self-operated.

I sell a physical store without an air-conditioned brand, then I am a perfect solution.

Of course, this is also Gree.

This brand is not known, but the appearance of the parameters is similar to the entity a series of brand air conditioners.

Most importantly, because Gree air conditioners do not need to promote and propaganda themselves, their shipping cost can be lowered.

Then, through such modes, B2C can establish a set of practical and consumable temperatures with entity home appliance supermarkets.

No matter how much physical store is carried out, anyway, the air conditioner I sell is different from you.

Your price is high or low, and there is no relationship with us.

As for the online, do you care about the brand?

Although online consumers will also be branded.

But they care is a big brand.

As long as the big brand is the same, other small brands under large brands, general consumers are not particularly concerned.

And, in the extremely variable ratio, many users will tend to purchase online.

Especially when I see the explosion model, people buy more, consumers will place orders.

"Chen Yu, you are very powerful."

Dong Minzhu is not a general person.

She itself is born, although she didn't understand Chen Yu's intention.

But when Chen explained a little, she understood Chen Yu's intention.

It can be said that this mode comes out, the future they have a longer capital with the entity home appliance supermarket.

"This mode can be, but if you can't sell so many air conditioners, we are not responsible for returning."

"Reassured, unless the quality problem, otherwise we will not find any trouble. And if Directive agrees, our Huanyu Department Store is willing to shorten the return cycle to two months."

"really?"

"Dong, is it true, I personally do what I do."

Chen Yu smiled and responded.

He knows that this sentence is the real kill.

For Gree, they are the most important thing to return.

Similarly, for all manufacturing industries, the most important is also a return.

If the payment is not recovered, there is no capital development.

The payment is not recovered, then there is no funding promotion.

The payment is not recovered, and the company is not improved.

Shorten the payment period for one month, and the company's competitiveness increased by 30%.

Shorten the payment period for two months, and the company's competitiveness increased by 60%.

Shorten the payment cycle for three months, or there is no return this word, to take the goods must first give money.

Then, corporate competitiveness will increase by 200%.

As long as Chen Yu is short, it is directly directly to Gree, and they cannot agree.