Ressurring Network Controversy

Samsung, Panasonic, Sony, Nokia is very significant.

The original power-resistant screen mobile phone is basically a unique family of the pear mobile phone of Huanyu Technology, but under the joining of this brand, the sales volume of the pear mobile phone will fall quickly.

The pear mobile phone is always the most important business in Huanyu, there is no one.

It seems that this is just the business that affects the mobile phone.

But in fact, pressing a mobile phone, is a series of business in the Huanyu Technology.

The pear mobile phone is affected, then the system, chip, screen, and future mobile Internet will be affected. It can be said that the pear mobile phone is definitely moving.

"Jian Ge, Samsung and Panasonic how to resist the resistance screen technology?"

"It's almost like us."

"What about the price?"

"The price of their conference is about 5,000 yuan, but this is not a terminal sales price. The terminal sales price is lower than that of their posting price is low, the lowest is Nokia, the retail price of their terminal has taken 4500, extreme Individual regions have even 4300 yuan. "

Zhang Jianming said the information mastered in his hand to Chen Yuhui.

High-end phones have always have a maximum profit.

Don't say that it is the previous 5000-6000 yuan, even if it is a retail price to more than 4,000 yuan, the profit is also very big.

Therefore, it is entirely understood that the price reduction of this mobile phone is fully understood.

"Chen, I think our pear hand can also fall appropriate."

"No."

Chen Yu directly refused.

Zhang Jianming's price cut Chen Yu naturally understood.

The pear mobile phone is currently the highest price in the whole network, that is, 6,000 yuan.

If it is previous, 6,000 yuan is naturally not high.

Because there is no competition.

Others have not followed by Samsung, Sony, Nokia.

Only the pear mobile phone is a resistive screen phone.

Alternatively, only the pear mobile phone is the most eye-catching resistive screen phone.

Because of the previously resistive screen phones, the previous resistive screen is completely different from the current resistors.

The pear mobile phone can say that it is subverting the concept of traditional resistance screen mobile phone.

This is why the pear mobile phone can sell such a high price.

It is now a competition now.

Under the same situation, the competitiveness of the pear mobile phone is weaker.

But though, Chen Yu still refused.

Although the price of pear mobile phone is still incomparably, it can be reduced, which will affect the brand of the pear mobile phone.

The pear series is the most high-end brand of Huanyu Technology.

Obviously, the higher the high-end brand price naturally gets more expensive.

Have you seen the high-end brand that is cheap?

This is basically impossible.

"Nokia, Samsung, and Sony's brand strategy is a brand that contains all the categories of high school, but our brand model is different from them. The driver is a high price."

Chen Yu has never thought that the market is expected to be high, and the products can not be sold.

This world market is really too big, as long as your product is enough, he must have a market.

Even if you buy your products, you can earn a very profit of only 10% or even 20%.

"But Chen, the current situation. If we don't cut the price, our sales will definitely be low."

"Temporarily pull is normal, but this is not necessarily. The original resistive screen mobile phone is doing our family, but now Samsung, Sony, Nokia has joined in, and he will also expand the market on the other hand. Our pear The mobile phone is the first to do a resistive screen mobile phone. Do not say abroad, in the eyes of people in the domestic market, everyone is more recognized for pears. "

"Said that this is said, but Sony, Samsung, Nokia ... This brand is also very strong."

Zhang Jianming's fear is not reasonable.

If you take a general brand, the pears can of course spike.

Can take Samsung, Sony compared with the pears, the pears will not have much advantage.

Although in this, some people will choose the pear.

"In this case, then the way we use should not be price cut, but it should be a brand awareness. If you think that the pear brand exceeds Sony, more than Samsung, can n't you?"

"Chen, this is not too difficult."

Zhang Jianming is somewhat embarrassing.

to be frank.

Although the pear is the first brand of domestic mobile phone, it has not reached some Samsung, Sony, Nokia.

Ok, it is also a polite.

On the comprehensive brand, the pears is far less than Samsung, Sony, Nokia.

After all, these brands have always influenced people's judgments for decades.

The pear brand has also appeared in recent years.

Even the pear brand is very high, but this high-end does not say completely exceed the strength of this foreign brand.

"Don't try to know how to know?"

Chen Yu is holding a smile.

The establishment of the brand seems to have a long time.

But this is not necessarily.

Under the influence of new high-tech superposition, many products brand visibility can break out in just a few years.

For example, the millet of the past is.

Many people can't believe that Xiaomi has created a millet brand.

Another example is Huawei.

You dare to believe that Huawei's brand will actually resist the apples in China?

Even, in the high-end mobile phone, Huawei does not lose Apple.

Of course, this is almost impossible for many people.

"Jian Ge, will find Wu Kai and Yifei, and we discuss the solution to enhance the brand."

Programs that enhance branding are actually very simple.

One is through the product, and the other is through advertising, of course, it takes a time.

At present, the products of Huanyu Technology have, temporarily unfavorable Huanyu technology, then the most important way, that is, advertising.

Although Zhou Yifei and Wu Kai have more than Samsung for Chen Yu said, they don't dare to believe in Sony.

But to tell the truth, let the pear mobile phone price cut, not a very good response strategy.

With this, it is better to try it.

The high-level negotiation is over, and the Pear Mobile Planning Department began to make a series of advertising programs.

However, I saw this program, Chen Yu is not very satisfied.

Although these advertising programs look good, it is really a rule of a rules, and there is no particular look at the point of view.

"this is not OK."

"This is not."

"This advertisement is too ordinary, so the most advertising is to make our sales, but there is no great improvement in our brand."

"This is different ..."

Chen Yu continued for more than a dozen advertising programs.

Wu Kai has some headache: "Master, this program is already picking out from hundreds of schemes. For example, I think it is very good."

Although it is like advertising programs, Chen Yu will not participate.

But Chen Yu demanded that he had always been high, so he was extremely doing.

"This is not good, no forced."

Chen Yu shook his head.

"Force, what is it forced?"

"It is to feel high-end atmosphere."

"This, this ..."

This kind of saying seems to be reasonable, but in fact, it is too general.

How about the solution, on the high-end atmosphere?

"Don't be this one, come, see how this program is ..."

Said, Chen Yu wrote a sentence on a blank document:

[He ... redefines the phone].

(This chapter is over)