Revert Perfect Youth
Chapter 164 Ocean Strategy
On March 1, 2004, there were five branches in the Qingcheng, Yangcheng and Milk tea in Guangdong Province, and there were two opening in Guancheng. The twelve branches are the first batch into the province of Guangdong, and the person in charge of this is a 30-year-old man named Chen Peng.
When Liu Yun returned to Ningjiang from Guangdong, she would pay attention to some suitable candidates on the talent market. This man named Chen Peng has had a catering experience in nearly ten years, and is very flexible. Sliding, he sent him to the 12 chain stores on the side of Guangdong Province.
The required tea raw materials are directly purchased from Minnan area. Liu Yun also allows Wu Qiaoling to rent a small warehouse directly in the deep city, and purchased many equipment used to frozen storage. The distance from Guangdong Province and the Jiangnan Province is far from the distance, and Liu Yun is a place to be decentralized, and it must be controlled by the headquarters.
In the trip to Guangdong Province before the month, Liu Yun placed on the way to decide to expand the market over there. His initial plan is just a market in Monopoly River. The customer's consumption capacity of this area is enough to make him earn a lot of money, but there will always be some programs that will not change.
That is the trip to Guangdong Province, Liu Yun witnessed this station in the economic power of reform and opening up, and saw the prosperity here, and there is an unlimited business opportunity. In his heart, if you give up this market is too unfortunately, I change my own plan instantly.
In the Jiangnan Province, the milk tea is only in Hangzhou, Ningjiang, and Donghai City, there is no expansion of Suzhou and Shanghai. He overthrew the original plan and put the Yuequan as the first stop to the provincial expansion.
Liu Yun looked at the map of Huaxia's formation, if thought. He found that if they have two important bases in Guangdong and Jiangnan as milk tea, they will expand in north and facing south, and one day will be a victory in Minnan Province.
When the milk tea monopolizes the market share of these two regions, you can continue to integrate strength to expansion to the north. The road to Shanghai, Su Province, and then Lu Province, as for the expansion of the north, can be made depending on the future.
Liu Yun looked at the map for a while, and found that the place where she chose to expand is actually some coastal provinces, and his plan can be called coastal Raiders. The future is an era of the marine economy. He knows that in the next ten years, the country has vigorously developed the marine economy. These coastal provinces have developed very rapidly. They also have the continuous increase in the consumption capacity of residents. So the turnover of milk tea can also be borrowed by this Shareholders' wind water rises high.
Soon, there is no hesitation, Liu Yun determines the expansion direction of the milk tea in the next few years, north of Guangdong Province, south of Lu Province, the economy is economically developed, which can get rich profit returns, but also along the coastline A very perfect layout, establish a very strong coast line.
Liu Yun's inner is still in the corner of Taiwanese Island as a biggest competitor in the future. They will officially enter the China mainland market in 2007. As for where their first stop will choose, he doesn't remember, but these coastals The province should be the first choice for each other. They can't cross these coastal provinces directly into the inland province.
What he has to do is to take advantage of the market share of these coastal provinces, establish a unbreakable line. Liu Yun will not think that this defense can displace the coastline that cannot come in, but allows them to increase several times in the mainland to increase the difficulty and cost, so that they are inch inch.
Liu Yun plans to complete the layout of the coastal province in the future, some of the inland province use the way of franchise store, although the money that is profitable by the franchise fee will inevitably be much smaller than the chain store, but there is a lot of benefits, It can reduce business costs, allowing those who join individual industrial and commercial households to spend their own money to promote milk tea in the country.
In the morning of the second day, Liu Yun received a call from Wu Qiaoling, it is a message. As a "Guangdong Province, the young people, the young people have burst great enthusiasm for this new milk tea drink, and the 12 stores have risen the long team, and the turnover of one day is more than 30,000 yuan.
"I will tell you this year, and you will make a plan after you go back." Liu Yun is thinking and said.
Two big first-tier cities deep city and Yangcheng, this year's branch goals are 15. This is the key city that Liu Yun is planning to take. In the three second-line city, there are 5 branches in Guancheng, Fushan, and Zhuhai. Since the entire Guangdong Province will have 45 branches at the end of the year.
"Then it is Shanghai, there is a town, my goal is to open 20 branches in Shanghai this year! There is also 8 prefecture-level markets in Jiangnan Province, and 8 Donghai has no need to expand. At Ningjiang and Hangcheng to the end of the year, there should be 15 branches at the end of the year, and the rest of several prefecture-level areas should be at least 5 branches. "
"So much, the pressure is a bit, the boss." Wu Qiaoling laughed, it seems that this year is basically coming back and forth between major cities.
Liu Yun silent for a while, said: "I know anything a bit arduous, so give up the expansion of the Chao, and there is Chen Peng, and the Guangdong Province is responsible. You have to pay attention to the Jiangnan Province and Shanghai, of course, as our Huaxia The first big city, Shanghai is naturally the top priority. So I have worked hard, if it is true that the prefecture-level city in Jiangnan Province can choose from, but Shanghai is absolutely unsolved. "
"Boss, understand. You are waiting, I must have successfully completed the task this year." Wu Qi Ling said very seriously.
Liu Yun smiled and said: "I have been relieved. So, I will give you a fixed pill, in order to ensure that this year's milk tea can be successfully expanded, in addition to fixing salary, I will not take a point from the company account. Money, and you will also be fine in this month, so you can also open a new branch immediately in this month.
Wu Qi Ling listened and launched: "That is good. Liu always, in the past, I always think that if you have to use money, I have reserved a lot of idle funds in the company account, now With your assurance, I can boldly put these funds into the branch amplification. "
Liu Yun suddenly realized that he had just put a vocal attitude, but it was excavated a small pit.