Revert Perfect Youth

2010, October.

IPHONE 4 mobile phone just listed in China, completely detonated this autumn Huaxia market, becoming the most popular products.

For white-collar workers who have many urban, IPHONE 4 mobile phones are like Chanel, and the LV bag is the same as the symbol of identity and grade.

Over time, a superior sense is gradually spread in the user of Apple mobile phones.

"Do you know, I will go to the blind date today, take out the apple mobile phone when I call it, and the opposite girl is bright!"

"My buddy, my university class, the people next to them use Android machine, I took out the apple mobile phone, people around him saw me, this feeling that the acid is cool, I said!"

"Several Downstairs with Apple 4's big, you can envy, but this price is too expensive, don't eat for three months salary, can't afford to hurt, can't afford to hurt!"

"Don't set up the price of Apple 4 mobile phone, not to pull the gap with these ordinary people, how can you show the gap between people and people?"

The netizen's point of view, I have won many agreements.

An owned netizen immediately said: "If it is also the pricing of the big road, can I still see it?"

He said a lot of netizens who bought iPhone 4, it is the product that is full of superior, buying usually can't afford it.

......

People are a very strange creature. In a certain period of time, it will make a kind of behavior, perhaps after a few years, they will feel that the act is naive, and even regret it.

For example, some chasing stars, in order to see a very favorite star, even willing to spend the deposit savings, to buy a ticket to meet the meeting, after many years, it will inevitably feel sad for the original decision, and regret it .

One day in late October, when Liu Yun passed the corridor of Liu Yun, heard many subordinates, especially many management, it seems to be very enthusiastic to discuss a gossip problem.

He looked at these people a little confused, and he didn't show how much curious colors, and walked directly to your office.

The long management has a strong sense of belonging to the company, and today's income, it is not difficult to start a iPhone 4 mobile phone. However, they consciously, uniform use of the YOYO series during the work work, and the iPhone 4 in the bag will come out when I get off work.

Of course, this default workplace hidden rules, the bottom limit is only implemented to the company's middle department, and there will be no such requirements for the grassroots staff.

Liu Yun did not start iPhone 4, although today's Android machine has been used for a long time, but it is a boss, this example must be done.

He sat down, and Wu Qiang ran over.

"Old Wu, Is there something?" Liu Yun looked at him and picked up the eyebrows.

"The willow is always like this." Wu Qiang pulled a chair and sat down. "

Liu Yun did not move with Yu Guang's eyes, the icon below the computer, secretly said: From time to judge, they have already lost the opportunity later. "

"There is nokia company, selection for a long time between Android and Microsoft, I chose the latter." Wu Qiang revealed the color, "It is said to be Microsoft ... The company is also laying out smartphone, will launch a new version of Windows Phone, I think This is a threat. "

At this time, many people will be innocent to think that the future mobile phone operating system will be a three-dimensional situation.

Microsoft's reputation, as well as the famous qualifications, the name of the so-called person, the shadow of the tree, plus another mobile phone giant Nokia, many mobile phone manufacturers see such giants, and it will inevitably reveal Some worry is concerned.

The front of Windows Phone is Windows Mobile. When Microsoft discovers mobile phone operating system like Windows Mobile, it has no longer resist the borne iOS, and the Android system, it returns to the stoveting, developing a new upgrade system Windows Phone They are looking for a big job.

Only Liu Yun, this is very clear, this seemingly long battles like the three countries, it has fallen out in just a year.

Nokia's smartphone, and Microsoft mobile phone operating system - Windows Phone, with a decline in the debridement and the speed of the glasses, unrestrained.

By next year, I once a mobile phone industry's domineering Nokia, but also officially announced that bankruptcy is officially announced because of the mistake of this layout.

Wait

Liu Yun suddenly remembered that he had already been abandoned by himself. When he was in 2007, he predicted that the Nokia mobile phone walked on the road of failure.

At that time, I was so sad that I was concerned about blogging, and I was deliberately written on the blog.

Indeed, Liu Yun's body has a thirtie year of soul, but the body's function is 22 years old, this is a bloody and rigid age.

Your body function, physiological age is to control your brain, make the movement and behavior of the age, not your big soul.

But at this time, Liu Yun that has been standing on the top of the pyramid is a bit regret. He has already passed the stage of blonde, so he quickly set up an idea, and immediately removed the blog.

When Nokia officially announced the bankruptcy, a group of people who saw melon users flocked, only a few words seen - the page does not exist.

"Liu always, are you considering Nokia's threat?" Wu Qiang looked at Liu Yun's brow and fell into pensive, can't help but ask.

"Nokia, Samsung is threat." Liu Yun stretched the browning of the micropleded brows and said, "But since we chose the Android system, then he should insist on the bottom. In the smart machine, I will not consider Microsoft's system. "

"Even if it is not Apple, we have HTC, Samsung, Nokia, Sony, and China, which are in the market, is also ZTE, Huawei, Cool and Lenovo, but also to enter the market for Xiaomi. "Wu Qiang has a number of fingers," "There is OPPO of our company's shares, and Vivo is not included."

Liu Yun sinking, replied: "The so-called 'Chinese Cool Liao', there is really potential, and there is only the strength of Huawei. As for mobile phone manufacturers abroad, our focus should be Samsung. As for Apple, why don't we count?"

Wu Ji wants to think, said: "Because Apple mobile phone is compared with most Android machines, it is not a price. Conduct, how can the products between different prices, how can it compete?"

Liu Yun shakes his head, saying: "Competition is everywhere. People are a strange creature, they like to climb, like to show off. Apple mobile phone appears just satisfied their vanity. Consumers only spend a month of salary If you can buy the latest smart machine of Yoyo, but they would rather buy a gift for three months. "

Slightly stopped, watching the old Wu wants to say, but it can't refute it. He continued: "So, we are not a competitor's statement."

There is a very long time, the iPhone mobile phone has been calling in the market, and many Android mobile phoneors will only think that they are both between them, they will be the largest competitor.

Until 2015, with the continuous improvement of the Android system, and the domestic mobile phone manufacturers rushed straight, this competitive pattern slowly expanded, and there was a capital of the challenge to Apple.

Liu Yun suddenly raised a question: "What is our current dilemma?"

Wu Qiang slightly, replied: "Android's competitors, there are many quantities, and there is a strong apple mobile phone, plus another giant Microsoft's full attack."

Liu Yun said: "All. We yoyo's smart machine, the price is very conscience, the profit is not high, and the power can improve the hardware configuration as much as possible. Under such a measures, we stand in the intelligent machine market. Our consumers have two categories: 1, those users are old, many are more than middle-aged. They are not high for long APP products.

2, young people, especially the general office workers, or students, eager to apply anything, have to retreat. "

Wu Qiang asked: "What kind of response should we develop?"

Liu Yun thought for a while, laughed: "The first type of person, we have to fight. It has entered the smart mobile phone industry before, and it has been a good foundation. Now we must play more domestic high-quality mobile phones, nation The slogan of the quality brand, in the advertising marketing, more mobile phones, let Yoyo's smartphones are the first choice for middle-aged people over 40 years old.

This group of people is not interested in Apple. Because they have already spent the age of the companions, they have tended to reality when they choose. Although there is a little money in the pocket, it is much more than the place to spend money. For Apple's pricing, it must be negative. So this picture must be taken.

Then it is a second type of person - young man. This group is important and even affects the first group. "

Wu Qiang has some unexpectedly: "will affect those middle-aged people?"

Liu Yun is deeply said: "Young people, the group, their first choice is an Apple mobile phone, YOYO mobile phone is the choice of them to return. Our product positioning is to win their good feelings, it is a qualified preparation Tire. When they are preparing to give up Apple mobile phones, I will think of us first. "

Qualified spare tire?

Wu Qiang has a bit with a face, but it finds that he cannot make an objection.

This office, only two people, so you can speak freely, Liu Yun talks to many scruples.

In this case, in the face of your own subordinates, Liu Yun's speech is straight and sharp, and it will not cover it.

Qualified spare tires, or the first step of spare tires, Liu Yun is now decisive for YOYO mobile phone, and does not leave the position.

What he faces now is not a media, not a public, and there is no need to tell some hypocritical guests.

"The first choice of young people will be Apple mobile phones, but many young people must not buy Apple mobile phones, but have to return it. Perhaps Yoyo mobile phone will be a good transition in their eyes, waiting for them If you have a money, you will change your car. "

Wu Junli smiled and was very helpless.

Liu Yun is shrugging, continue: "But I don't care, if young people prefer to buy Apple mobile phones in a few months, then prove that we don't have good enough, but I am very confirmed. These young people will definitely not suggest their parents, or the elders relatives to buy apples, but they will recommend buying Yoyo mobile phone. "

Wu Junlu is surprised, but it is very reasonable to think carefully, and I feel very reasonable. "I understand. These users who purchase Apple mobile phones will not promote or introduce Apple mobile phones, but will promote Yoyo. Mobile phone, this is a free advertisement, and there is a big success rate. Liu always, you have too careful. "

The more young people use the Apple mobile phone, the more people recommend it to their parents.

If the child is used by Samsung mobile phone, the mobile phone recommended to the parents is mostly a Samsung mobile phone.

Liu Yun smiled: "Users spend so much [31 31xs.] Money, buy Apple mobile phones, although vanity is satisfied, but the heart will definitely have a touch, after all, the little pain of this money, and they are for Apple mobile phones Looking forward to the feeling, it will be unprecedented. So ... Why can't we compete with Apple. Our models of products can even surround them. "

Surrounded, then?

"Then when the relevant agency statists, our sales will exceed the Apple mobile phone. The reputation will become more and more wide. The audience will become more and more wide. This is like a rural surrounded city, Apple mobile phone users, YOYO mobile phone. Apple mobile phone users, I want to have a good sense, give them good. This is better to eat, we will take all the civilian routes. "

Liu Yun is not worried about OPPO, as well as Vivo's marketing. Nowadays, it is to promote YOYO mobile phone, with the most effective, cost-effective.

Another time and space of OPPO and Vivo, almost monopolized all the rights of all variety show, and moved in an advertisement, and the marketing costs in Liu Yun seem too powerful.

When Wu Qiang went out, I suddenly remembered what, I asked: "Liu Chi, today's network has a small news, do you pay attention?"

Liu Yun asked: "Is there a microblogging?"

This is his first reaction, and now he has rarely visit the door.

"Of course, there is a high school student to buy Apple 4, actually go to the black hospital to sell kidney! The colleagues in the company are discussing this. The netizens on the Internet have also rushed, and they are young, there is no social experience, The scenery of the iPhone surface is confused. "

Liu Yun said, and remembered this past.