Rewriting the Technological Scenario

On the evening of the release, Shen Jiawen came to Meng Qian's office with a thick folder. "This is all the feedback that can be collected this time."

"Really troublesome." Shen Jiawen was not the staff of the wind group, although Meng Qian gave them money, but still said more trouble and thanks.

As for Shen Jiawen, I have been helping Meng Qian, is the image editing software and video editing software of the wind group.

This has been Shen Jiawen who mobilized the resources around me to help Meng Qian's third large-scale test.

"The previous BUG is already there, but how do you say that the tool effect is a gap between Adobe's products." Shen Jiawen gave a general evaluation.

"Adobe's more than ten years of product experience is not a few test feedback." Meng Qian put Shen Jiawen's folder to his desk, "But our functional optimization should be more popular. ? "

"Indeed, your feelings are more comfortable, or more popular, do you really plan to compete with Adobe?"

"Well, do you have any suggestions?"

"I don't understand business competition. I feel that Adobe is quite magical. We often talk privately. This product is not very high, but I have never heard of Adobe's competitors."

Meng Qian smiled and responded. "Adobe is an opponent, such as AffinityDesigner, you don't know, and you don't think Adobe is a company, a PS."

"Well? Isn't it?"

Meng Qian's meaning Shen Jiawen sat down. "If you are interested, I will talk to you simple."

"Okay."

In fact, Shen Jiawen has asked many people, how many people are curious, and how much technically not high is monopolized by a company.

However, in 2019, Adobe has a market value of 150 billion meters. Adobe is a cloud Saas giant company. It is a development tool giant company. It also makes a business system. It is also a large number of applications. This is a real software giant company, but not just do PS. So simple.

"There is always a statement in our circle, thinking that Adobe's boss may be a heavy born.

Adobe is a printed program. Now this technology is not a high-tech, but in the early 1980s, it is a great invention, Adobe directly climbs two giants of Apple and IBM directly on POST. .

The Adobe is then magically foresee the desktop app allows users to make the visual operation era, and become one of the earliest development tools and editing tools.

But Adobe is smarter, when other companies have not reacted, he quickly established standards in its own industry.

Developing a business standard for digital design is Adobe.

Establishing a standard person, who is provoked, Adobe quickly expand the product line by the advantage of standardization, and makes it possible to do it.

The next step in Adobe is to build professional brand reputation and user habits.

If you know that people who use these software in the 1980s, they will take PS. Who will use PS in that era? Basically, professionals are in use, like this country in this year, the PS is used in this era.

Since the user market is not big, you can do accurate promotion, Adobe grabbed a very important thing, that is, the education channel. When everyone receives education, I have always used Adobe's products, I have been used to it. If other products don't have a particularly good, they will not change.

Slowly, brand word of mouth and user habits have been established.

From the standard to the patent to the product, Adobe has given a whole line, and we also manage this ecology. This is the place where the company is amazing. One or two products do not come out and do not have a technical content. High, but you rely on a few products with a ecological fight, how to fight. "

"Indeed, I have always used PS from starting to contact photography, and people around you are using PS. Now, even if someone recommends another product, I will try it up to, but let me change, just like you Say, I am not very good, I am unlikely to change. "Shen Jiawen recalled his habits," How do you compete with Adobe? "

"If Adobe is really just doing some image editing software and video editing software, he may really develop more stable, but just like I just said, he has been to expand the product line, doing a whole series development tools.

Adobe's current market value is not big, it is not a giant company, so that such a company has controlled so many standards to make a large business, it is not happy, so these two years Adobe have encountered a lot of competitors, including two giants. The cost of the company, they are Microsoft and Google, especially Google, have a large number of independent excellent development tools that have caused great threat to Adobe.

Therefore, it is very likely that it will enter a merge period. At this time, it is most hopeful to get some benefits.

There is another thing, our Great Breeze Group has been in the past two years, not only just image editing software and video editing software, and website editing tools and software development tools, especially in these years, with the world The development of the IT industry, the large increase in IT practitioners, iDE, that is, the integrated development environment has also entered a new outbreak period. "

It is noted that Shen Jiawen began a little bit, Meng Qian patient explained. Tools such as code editor, compiler, debugger, and graphical user interface are integrated development tools.

A good integrated development tool can simplify the work of programmers, which can help programmers make more convenient to develop, these two years with Eclipse and Intellijidea and other products, this area is also experiencing a change.

And the wind group has a natural advantage to do this, that is, the domestic market. Our domestic market is that it is an IT industry or a design industry, especially the design industry. It is still in the primary stage, and the products of the Great Breeze Group will not be able to achieve good results in international competition, but at least build internal Influence. "

There is also something that Meng Qian can't say to Shen Jiawen. That is in 2005, Adobe did a rooted thing, acquired several special companies, especially acquiring Macromedia, got Dreamweaver, got Flash!

Although standing in the 2019 perspective to see Flash, many people are taunting Flash, thinking that flash safety low cost is a large pile of memory, especially H5, better performance, better performance of flash. "abuse".

But as an old programmer, Meng Qian has always been ancient, this is like a 20-year-old basketball player pointed to a 40-year-old basketball player saying that he played really bad, but forgot people in that year. The brilliant.

In the time of the next 10 years, Flash has indeed a problem that is exposed later, but in this age, Flash is king, this is the reality.

For 2005 acquisition, Adobe CEO Bruce In an interview in 2007, his original words were: After completing the acquisition, I truly understand the power of Flash video. Flash Media Server is a big surprise. We have entered the core of the web.

He also mentioned that people will access information on non-PC equipment, and Flashlite has also succeeded, and the equipment manufacturers compete to pre-assemble Flashlite. Each PS3 is pre-installed with FlashLite.

Adobe got the advantages of the entire workflow by acquiring Macromedia, including real-time editing, post-production, stream, DRM, publishing, etc.

This is why there is always a reason why he is a rebirth, and Adobe can always seize the movement of the times, and there is a later cloud Saas era, it is really a god.

As for him, it is not that the rebirth of Meng Qian, but Meng Qian knows a thing, he is a true rebirth, so you must go to grab Macromedia with Adobe, and you have to drag Adobe, give yourself a farming time. Or find someone to cooperate to acquire.

The standard person has a world, Meng Qian knows this thing, and there is a chance and possibility. If it is not going to fight, it is a shame.

And if you really can be embarrassed, in order to better use the things you can bring to Macromedia, the wind group must enter this market in advance, otherwise, there is no such thing as it is, it is easy to be enjoys by Google hammer.

What's more, if you can introduce more people's favorite development tools, this is very helpful for companies in the industry.

For example, Git is now very popular. Everyone knows that the wind group is developed, which makes the wind group are different in the eyes of developers.

After the test and modification of the test and modification, the development tools and editing software industries of the wind group finally be born.

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