Rewriting the Technological Scenario

With the mainstream media reported by the computer firefire, it has caused global attention, and it is more frequent than the development of the world, because this world has a merits of the public.

The main communication channels of the world are B, and the communication methods of public numbers and pictures are obviously much easier than videos. At the same time, text is more convenient than video.

After all, I knocked on the keyboard. The Zhangkou came, so the computer fired incident doubled through the public number, there were many rumors. For example, the computer is nothing, just follows the screaming, and even the picture of the computer is self-discipline. The computer is fired, because this will chat with this topic.

Of course, some facts are the facts, that is, HP, Apple and other brands have begun to recall the computer. Lenovo also begins to consider the recall of some Sony computers. Although this battery in fact this year is basically not used on the Sony computer.

Because things have been developing faster, they are already a bit can't live in mid-July, Apple, HP and other brands have come out, they have already determined that the battery is problematic, HP's first jumped out It is the problem of Sony Battery, Apple is the second, and Dell, which is a month, will finally throw the pot, and the goddess is not my problem!

Several big companies have released a declaration, and the public will move to Sony, and Sony is no longer hidden.

On July 17, Sony held a press conference and acknowledged that there was a problem with Sony battery and publicly apologized.

Then, like once, Sony will spend 4 billion meters to recall 9.6 million Sony batteries, but there is no action outside this, this kind of thing is waiting for consumers "misborne".

Just like Samsung Battery Explosion, although Samsung is basically no sales in China, it is because of the fact that the rise of China's independent brand and some policy influences have also encountered two countries, but Samsung is still selling in the global market. One.

But at the time, consumers were definitely staring at this matter. Since there is a problem with the Sony battery, the consumer must first resist it, definitely the Sony computer.

"It is terrible, I don't dare to buy Sony's computer in this life, and I will kill myself for a while."

"I heard that Apple HP has started to find other brands of batteries, but Sony will not change the battery of other brands?"

"Certainly will not change, did not see the press conference, what small probability events, saying that what is solved in time, I don't want to use it,"

"Sony battery is a large number of Sony, how can Sony give up, even if the whole world abandoned Sony batteries, his own computer will definitely use it."

"Then I don't buy Sony computer. There are so many computer brands, and the Sony computer is not good."

"Said, I heard that Sony computer seems to be acquired by other companies?"

"I have acquired? I haven't heard, fake news."

Like the acquisition, Lenovo in the overseas market is not moving the Sony this brand, or selling this brand in Sony computer, many users overseas don't know that Sony is acquired by Lenovo.

Even after the Sony Press Conference, Lenovo immediately followed a conference or many people didn't know this. Lenovo also said that this battery event was just a small accident, soon solved, I hope users can continue to support support. .

"What brand is Lenovo? I have never heard of it."

"It seems to be a Chinese brand."

"Huaxia brand? Is it a big wind group?"

"No, there is no relationship with the wind group, but it seems to be quite big in China's local brands."

"Anyway, I have never heard of, Huaxia Computer I only recognize ancient and Acer."

"Check the information, it is indeed a small brand, Sony actually sells your own computer to a brand smaller than yourself."

"Hahaha, it seems that Sony is not only a problem with the battery, but the entire computer business department has problems."

"Also, I completely cut off my expectation of the Sony computer, there are so many computers, there is no need to buy Sony."

Lenovo wants to go through Sony out of China, let the world know the vision of Lenovo, it is achieved in just two months after he acquiring the Sony Computer Division.

At this time, Meng Qian is invited to come to Sony. Although Sony can't do too much, in addition to recalling the battery, the network public relations must be done, but the global billion users are naturally It is a good public relations channel.

This time I came to neon, Meng Qian also brought people from all companies such as Gu Junhui, Yong Yongkang, and three public relations programs.

"First of all, I need to show an attitude, deleting the content is a big taboo of the wind group, this bottom line can't touch." Meng Qian gave Hophand a basic line.

Howard nodded, although it was actually a bit uncomfortable, and which platform deleted did not have passed, the money was enough, and the number gave you. But Meng Qian means that our hycnus is not doing this, and Huo Huad is not so stronger, people can do their best to ran to help their public relations program is very difficult.

"The current good news is probably no personal injury, and there is no too much property loss." Gu Junhui took the plan to interpret the Sony team, "So our suggestion is peaceful processing. Product itself needs your company to solve your company We basically identified the real rights consumers on the Internet. We recommend that Sony can send representatives to appease them.

After that, we can explain the specific situation of things through industry opinions leaders. Everyone is in fact, this matter is indeed, the company's own hopes, these years of lithium battery problems are difficult, this time on the computer This issue is related to the special product of the computer.

Sony should have seen this information, including a number of lithium batteries, including Samsung, also have spontaneous combustion phenomenon, but the influence is far less than this incident, so through the objective narrative of industry opinion leaders, it can increase consumers. Understand, the further spread of the control event.

Finally, I apologize, bravely face, actively handle the label duel, Sony, as long as the product can solve the product problem, the back battery does no longer have problems, and the influence of things will continue. "

This is actually the practical public relations strategy of "simplicity". Many companies have love, such as a health problems in a well-known catering brand kitchen. Apologize, solve it, then which restaurant has no health problems?

Yes, it is clear that this company has a health problem. Online actually a large number of people say that there is no hygiene problem.

Our family is so sincere, how is our attitude, it will correct it in the future, are you so reasonable? Which restaurant is no problem, I will definitely continue to support.

Then those bosses who pay special attention to hygiene will find that lying troughs is a stupid. It turns out that as long as I apologize, I will don't spend such a big effort to pay attention to hygiene, so I still Can save much money.

This public relations method also has advanced version. The premise is that the mistakes cannot cause the result of the evil, then stand well, the more you fight, if you don't have enough, then yourself, let yourself, wait The other party tired to prepare an interpretation of a grievous version. At this time, some people playing too embarrassed people will feel embarrassed. It turned out to be like this. I seem to be a bit too much before.

Well, you can make a victim apologize.

"You can now make a lot of people in the online." Howard said some angries.

"Those people don't have to manage, they chase hotspots, such as battery events are no longer hot, they will not make rumors." Gu Junhui infunded.

"How does Meng always regard these people in the platform?" Howard didn't know if it was interested.

Meng Qian smiled and shrugged. "We are enterprises, not a law enforcement department, I am also very helpless, the platform can be the title for obvious rumors, can now be discovered now, in fact everyone has Zhang Justness, people in this life are deceived, and they are online. This kind of deception has become a rumor. If you really want to make rumors, unless the platform is closed.

Even before, we seal a few numbers. Someone immediately married that our hyacinth is not free. You said that this is the story. "

Howard is also understood, so don't say much, "The 3 preheating things, you have to trouble your company."

"This is good, it is not the same product. When we plan to start calm, it is officially launched 3, as long as 3 can satisfy consumers, maybe the negative impact now can play a positive role."

"Mr. You have docked with you." Howard is Sony's public relations team talking to Gu Jun Hui, and then takes Meng Qian to drink tea, "Meng Qi, this time is really trouble."

Meng Qian and good smile, "We are old friends, it should be."