Rewriting the Technological Scenario

On January 12, the Great Breeze Group held a management year-end meeting.

With the expansion of the company's scale, it is no longer possible to have all the people together with the previous year and then Meng Qian will give you a summary and planning.

Now Meng Qian will only have a summary annual meeting with the management, and then they will go to their respective branches.

"Our annual increasing year in 2010 continued to maintain healthily, reaching 10,000 billion soft sister coins, more importantly, our net profit has finally returned 20%, whether it is from the turnover or from net profit, We are currently in the global technology enterprises to be allowed to be first. "He Yuting reported the data, and the conference room sounded a applause.

Meng Qian looked at the PPT in front of the computer, the expression is very serious. "Our turnover is really high, but it can be so much two important reasons. The first is that we are involved in the industry. We have a similar manner that is Samsung Electronics, Samsung Electronics turn rounds from Microsoft Intel, but when we talk to technology companies, the first reaction is often Microsoft Intel, not Samsung Electronics.

The reason is that everyone should be clear, and then look at the performance of Samsung Electronics last year, according to their results, last year, Samsung turnover plummeted 35%, net profit less than 10%, so have you thought about it, ten years later Will we become the next Samsung Electronics?

I don't know, no one knows now, but no one can rule out this possibility, and the group industry is also a bad place, so everyone should do everything possible to improve our internal industrial chain as soon as possible, while continued at the core competitiveness Kung Fu, I don't want us to be the next Samsung Electronics, understand? "

"understand!"

"To say the second reason, that is, we take advantage of the domestic market. We will fight out from the foundation of the company, but until today, more than 70% of our turnover are still from the domestic market.

Although the two years of rice brought us a lot of pressure to some extent affect our overseas market expansion, the trust of domestic users has been enhancing our products in China.

But I hope that when we come in the domestic market, our overseas market can also come up, and truly become a multinational group.

So I have to press this problem, 5 years, I demand that the company's overseas market share exceeds 40%, is there any problem? "

"No problem." Although this big house said, it is a bit less short.

Meng Qian also knows that this requirement is a bit difficult to achieve, don't look at more than a dozen points, there is more differences in this, but Meng Qia actually has its own future layout, but now I will not tell them, first look at them. What can I do in a few years.

So in the face of everyone's uncertain Meng Qian only did not see it, this requires it to be off, "We now look at a subsidiary, let's talk about the big wind and entertainment, I am quite unexpected, no I thought that the big wind entertainment was actually close to 200 billion turnover last year.

Gu, you will open it. "

Gu Jun Hui's consciousness is very straight, putting itself a good PPT, "that is still from the game, the development direction of the game is nothing to do, or continue to focus on high quality games and e-sports two Point, especially electricity.

This time, the overall effect of "The ancient war" World League is still good, and let us see huge business value behind the electricity, and the income of the entire competition is ten times more than before the domestic league.

At the same time, the game itself and the technical output of the team will also be increased.

By the way, Meng Mong has played a certain effect in the finals in the finals. In the recent time, I have a big change in the game, especially the views of electricity. "

Meng Qian read the data of Gu Junhui and did not put forward any doubt. After all, he walked big to make games and electrical competitions. He is recognized.

"Let's talk about IP, the ancient IP has become the first largest entertainment IP in Huaxia, which has become the world's entertainment IP.

At present, Nintendo's "Pokémon" is still the world's largest entertainment IP. The UK Hellokitty is also the position of the world's second largest entertainment IP.

The ancient IP finally climbed the top ten entertainment IP of the world last year, second only to "Mario".

Although we have a difference between "Pokémon", there is no more than double IP business value, but our biggest advantage is the potential.

After all, our IP started from 2000, and the initial game is not very good for IP's shape, it is behind and comics gradually supported our IP.

And the real outbreak of the ancient IP is still starting from the first movie in 2008.

In the past two years, we have continuously released 9 large movies, which greatly promotes the influence of IP. Which of them and Yao Ji have created explosions. "

Gu Junhui stopped to let everyone finish the data, see Meng Qian still don't talk, "In IP, our main energy will focus on the creation of the ancient IP, but at the same time, we want to start a new try."

Meng Qian who is still watching the duplicate data raises the head, "What do you mean?"

"Although" Pokémon "accounted for the throne of the world's largest entertainment IP, Nintendo is a little bit of the meaning, the real entertainment IP manufacturing king, should still be Disney.

We can see that in the world's top ten entertainment IPs, Disney's "Winnie Viet", "Mi Mice and Tang Duck", "Star Wars", "Disney Princess", directly heeld from four seats.

Disney not only has strong IP cultivation, Disney is also specially burst of explosions, we can see that Disney has been launched in these years, and the market word of mouth is very good.

So after discussing, our company has begun to consider a thing, because the development of large IP is very time, you can create an IP may be ten years, and you want to settle down this IP may get two or three years, even more Long.

In this decade, we have had some experience and ability, and it has acquired a strong company like DreamWorks. Maybe we can consider opening more IP while consolidating the ancient IP.

As far as we are in the top theme of our Huaxia, martial arts, power can be considered, and as a technology company, in fact, many people are calling for us to create the future of science fiction IP, just like "Star Wars". "

Meng Qian touched the Pakistan, he really judged that Gu Jun Hui's idea is right, but there is a little Meng Qian likes it very much, then the future generation often hears that there is a business to build IP, but more are running fast Money go.

Gu Junhui said that it is obvious that the world-class big IP wants to build more than two or three decades, this is willing to make a long-lasting future, the idea of ​​Meng Qian is like, "the current battalion of the wind group The contract should be sufficiently supported from a certain range of test error.

You can do it, but the premise is that you can't fall in the ancient IP, which is still the weight. "

"I understand." I can get Meng Qian's nod to Gu Jun Hui is still very happy, because he really wants to build big wind entertainment into a super IP factory, surpass Disney.

After that, Gu Junhui showed the detailed data on industries such as animation, film and television, playground and future planning, and finally chatted, it is a future trend.

"This" The ancient war "global finals are very good, especially in the performance of the mobile phone, it is expected, but from the various discussions inside the industry, it is not only us, many people have begun to realize An important change under the 4G era, that is, live broadcast broke through the computer restriction, and entered the moving live era.

In this mobile generation era, there will be a lot of possibilities, as users can watch live anytime, anywhere through smartphones and 4G.

We have made a bold forecast, after two to three years, it is a large-scale popularity of 4G, and live + will become another explosion point after the Internet + and Yunzhi Dian +, so we should prepare for this tone. "

"What are you going to do?" Meng Qian asked Gu Junhui.

"Do a platform, start from electric competition."

Meng Qian's expression has some subtle changes, "What do you think?"

"Most people can't have so much time before the computer, but the mobile phone carries things, now there is 4G, and there is a free policy, waiting for the 4G signal to stabilize, I can imagine that there will be many people to start The phone went to see the live broadcast.

Live will naturally become a good content carrier, but users should see a platform, so we want to start doing live platform early, and because we have an electric competition in our hands, we can pass the electrical competition. drainage. "

Meng Qian thought for a while, "Live is indeed a inevitable product under 4G + smartphone, no one can stop.

If you want to do something, I only give it three points.

First, since this technology is unable to stop, then the first thing we have to do is the technical itself, developing live related technology, no matter how popular live broadcast, we make money from the company, this is from the company's interest perspective.

Second, the development of any technique will inevitably bring a positive and negative effect, just like the graphic model of the public account has brought a greater positive and negative social impact, and the future will further further put this positive and negative. The influence is magnified.

From the perspective of the company's social responsibility, we must insist on the principle that has been working hard, and actively promote relevant laws and regulations, like many companies, many companies are privacy, but we put this problem once again put this problem As soon as I say, the future, our big wind group must return to the field of live broadcast, but we have to do itself, try to fight with the vulgar erotic crime.

Third, you have to do a platform, you have no problem with electricity drainage, but since live broadcast developed, I hope that you will consider a thing, live education.

In the past few years, we brought the Internet and computers to poor areas. Next, I will discuss with other companies to bring 4G and smart phones to poverty-stricken areas, so that they can not only use computer in school, but also go home. Get real-time education information through mobile phone live.

However, the mobile phone movement will have a certain hidden danger, and it will be good to do bad things, so see if there is any good program, this thing you have some hearts. "

"understand!"

Meng Qian looked at the two words on the computer, and I couldn't help but sigh. The development of technology is always accompanied by controversy.

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