Rewriting the Technological Scenario

Overseas appliance brand was forced to open a round of price war, and increased brand propaganda, trying to use brand power to resist the resistance.

The result is directly after being sentenced by Huaxia users. "How do you get a decent product so much?"

At the end of August, Huaxia Home Appliances this round of promotion gradually approached the end, and finally the overseas appliance brand did not change, and he could only find ways to quickly develop technology.

When they think that Huaxia home appliance companies just want to use the local market to make up for overseas market losses, the news suddenly appeared at the end of August.

Haier acquired Sanyo in Neon in Neon, Vietnam, Indonesia, the Philippines and Malaysia. At the same time, Haierbi has completely acquired New Zealand home appliances with the price of 700 million yuan. Manufacturer Fiku Parker Electric Co., Ltd.

Then, the United States acquired Sharp's business in Southeast Asia and Europe, Changhong acquired Panasonic in Southeast Asia business ...

The new round of Huaxia Home Appliances enterprises have begun.

After the mergers and acquisitions are completed, the channel resources are rapidly integrated, and the products are started immediately and the promotion activities. At this time, the Great Wind Group has once again promoted the e-commerce network and logistics network in Asia, and helped Huaxia from the side. The development of home appliance companies in Asian countries, of course, the wind group also earned the money.

However, this time the overseas promotion of Huaxia Enterprises has a difference in past, that is, it is a big propaganda.

Brand image shaping and core technology research and development have always been a short board for Huaxia home appliance companies, and this time, Huaxia home appliance companies obviously try to change these two points with the help of smart appliances.

Because of the end of August, it has begun to have more market feedback for two months. At this time, the main evaluation of Huaxia home appliances has come out, and the product is indeed more powerful, and the use is more convenient, price It is indeed no expensive.

At the same time, more and more users have suddenly discovered that some of the domestic leagues, variety and TV commercials have been wrapped in Huaxia home appliance companies.

Open the hymths hot search, every day's advertising is always able to see Huaxia home appliances, open the Ju Peng browser, the homepage is also advertisements for Huaxia home appliances.

And in the public number of various posters, I have frequently seen a sentence, smart home appliances, Huaxia leaders!

This brain-based publicity is used in which country is used. After a while, the concept of the user's mind began to be changed.

Thailand Bangkok, a young man is just renovated in considering buying a home appliance, looking for a few friends to make a proposal.

"Home appliances have evolved from traditional home appliances to smart home appliances. At this time, they will definitely choose smart home appliances, otherwise it is."

"That is to say, home appliances have been used for more than ten years. You are now decoration, you will definitely buy smart home appliances. If you can't make a few years, smart home appliances will definitely eliminate traditional home appliances like smartphones, and the tradition of home Home appliances may be replaced, are you still stupid now? "

"Smart home appliance will not be very expensive."

"No, my colleagues just bought a set, the price is not too much to the traditional home appliances, saying that senior things are not very normal, I want to change the home appliances in my family, go to my colleague, directly A Hongmeng Elf can control all home appliances, it is cool, or use Hongmeng mobile phone to control, what air-conditioning TV sweeping the robot can work, this is called life. "

"What brand of your colleague bought? Give it a recommended."

"What is Gree Haier TCL, you go to the mall, it seems to be sold."

"All is the Chinese brand."

"Then, the smart home appliance Huaxia leads, you don't buy Chinese brand, what brand can be bought, other brands can't do it again."

"I always feel that the quality of China's products is not good, I like neon products."

"Get it, the neon products have become more bad in the past few years, and there is nothing innovation, it is worse than our Thai itself."

"Your thoughts are also too dead. There are some products in China, but home appliances have always been very saying. Every country has the advantage of every country. I think China is now in China. World number one."

...

Smart home appliances, China leads, China's home appliances world, such concepts are gradually depth in the hearts of users.

However, Huaxia Home Appliances has not blinded their eyes, knowing that this success is largely, the Huaxia home appliance enterprises that belong to the corner overtaking are in private discussion of another thing.

At the beginning of September, Huaxia home appliance companies came to the wind group to find Meng Qian's business.

The home appliance industry has always been seen as the main battlefield of the price war. If you say that the home appliance industry may really be a pure price, but in 2011, the home appliance industry is not the price is so simple, but a game. The proportion of the supply chain.

"Although we have a certain lead in the concept and product, we have a certain distance from the old home appliance companies in the global supply chain, once they catch up with us in technology, they are likely to take advantage of supply chain In advance, this is also a consensus. The competition between the 21st century is no longer competition between enterprises and enterprises, but competition between supply chain and supply chain.

So we want to find a wind group to help us build a smart supply chain system. "The first thing to find Meng Qi is Miss Dong.

"Director Dong believes what is the main problems of Huaxia home appliance companies including Gree?"

"Due to the long chain of multi-layer distribution, the information of our links, the transfer is slow, the reaction is inefficient, the inventory of our air-conditioning industry is the focus of the industry, this is only the domestic situation, it is more in the world. Strict.

Moreover, logistics costs have always been an urgent problem, our Huaxia logistics costs account for more than 15% of GDP, compared with the GDP, the GDP is less than 10% compared to. "

"So do you have any advantages?"

"From the whole industry, our China has formed a strong home appliance industry cluster, with white home appliances as an example, with Gree's-centered Pearl River Delta, the advantages of industrial clusters in Haier Hisday Aocma,"

Meng Qian analyzed the situation carefully. "We do have to design intelligent supply chain systems for some traditional manufacturing enterprises in the past two years, but I said that we have a small conflict with traditional manufacturing industry.

From our point of view, the true intelligent supply chain system has five elements, respectively, pays attention to the supply chain, starting from demand, cross-border integration, supply chain digitization, and improving supply chain financial position.

But in fact, most of our manufacturing companies only stayed on the supply chain, everyone realized the importance of the supply chain, and also known that the 21st century is the supply chain, but I don't want to go out some of the traditional imprisonment, and I don't want to share it. This will become very difficult for us to build such a system. "

Meng Qian deliberately speaking the scorpion in front, even a pressure, because it is indeed a problem.

I saw Miss Dong said firmly. "Since I come to Meng Zheng, it is to go to the big transformation, I want to make Gree, become an absolute world's first air-conditioned brand."

Meng Qian gave birth to Miss Dong's expression and slowly nodded. "That case, on September 10, Dong always came again, I have a little thing in these days."

...

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