Rewriting the Technological Scenario

Chapter 808 Event Marketing

"Play a big?" Everyone watched Meng Qian.

Meng Qian continued to keep a smile in the face, "If you really expect our new machine, how do we sell tonight?"

For consumers, new products released to new products. This time is actually very annoying. Many consumers have no patience.

However, more and more mobile phone vendors are the longer this cycle, longer, or only one point in the previous period, one reason is that some companies are intentional to play hunger marketing.

There is also the reason why sales pre-procurement skills are less expensive, the hardware supply is not timely, low production efficiency, and insufficient cash flow reserves.

The sales pre-procurement ability is not enough to improve the intelligent supply chain, but other issues are a long-term issue.

Even if you know how much sales, so many spot funds in the previous period are huge, and the hardware of your mobile phone comes from different hardware vendors, and any hardware supply is not timely dragging mobile phone production.

For example, Sony's mobile phone is often broken, the new product is often not available for three months. This is because Qualcomm basically gives the same chip to Samsung. Sony is only Samsung, can only be dismissed.

And the press will not be dragged, you drag the consumer, you can't see your new product, you will buy someone else's products.

Therefore, Yu Chengdong will say that there are only four first-line mobile phone brands in the future. It is three in another time and space. When it comes to supply chain, it is worthy of competition. The small businesses can't play, and they are no longer a simple mobile phone. Unless someone really can completely subvert the mobile phone.

The first thing that the wind group to break through today is the fastest new online speed.

After 5 o'clock in the afternoon, I was sold directly at 6 o'clock in the evening.

And this online is not a book, it is not a purchase. It is the spot. In order to further prove that the strong spot reserves of the wind group, Meng Qian also made a more crazy thing, "In addition, if everyone really wants to take the first time Go to Hongmeng 9 or Hongmeng Mini9.

We add one yard, in China, how do we play a new machine for 2 hours? "

New machine 2 hours?

Whether it is the scene or the audience in front of the screen, everyone at this time is in confusion, what is going to play?

...

At 6 o'clock in the evening, Hongmeng 9 with Hongmeng 9Mini is really selling, buying channels and offline direct camps, including box Maple Supermarket, Sun Ning. Third-party channels.

Online, there is an e-commerce platform such as Hongmeng official website and Tmall.

Among them, in the Hongmeng official website, the box horse supermarket and other channels can experience the new machine 2 hours to serve, of course, the city is the 2-hour list of the city.

Hangzhou, as one of the 2 hours of Hongmeng new machine, the consumer card is waiting for 6 points.

At 6 o'clock, when everyone opened the official website, there was a new machine's purchase link, and the delivery method can be selected after confirming the purchase.

There are two ways to serve, one is regular express delivery, delivery within 24 hours, the other is 2 hours of delivery, the additional 10 dollars delivery fee is required, but the delivery fee is free before sale.

Almost 90% of users have chosen 2 hours of delivery in the same city.

At 7 o'clock in the evening, Hongmeng City 2 hours delivery has been boarded the hot search first.

"Is there a good 2 hour delivery? What does it mean to send it for 1 hour?"

"I want to take a bath to be a ceremony waiting for Hongmeng 9, and the results arehed to half. Distribute to my home, thief."

"The wind group is not regretted, I don't want to leave us ... I bought it online. I can apply for a refund. These 2 hours of distribution, I haven't understood it. I should not spend this money. This money has been sent to me. In your hand, I am still still embarrassed now. "

"Don't say anything, the service is really good, sending a little brother and patience a site check, doing a new machine, I will help him to operate some things, it is also a word-of-mouth distribution team, this service is true I didn't say that I didn't feel a bit embarrassed to give the delivery fee. "

"Hongmeng 9 spot is so sufficient? So many people buy spot actually have no delivery? How many goods have been prepared? Is this self-confident?"

"The wind group has already made data, Hong Meng 9 an hour's global sales directly broke through 2 million, Hongmeng Mini9 an hour globally sold 1 million sales, domestic market accounts for 65%.

Among them, the spot transaction may take 10%, and how many goods are calculated, at least 10 million?

According to a 2000 cost, it is 20 billion. Even if there is half the inventory of channels, the wind group has to prepare nearly 10 billion inventories, and the world will do this. Good money is really for what you want! "

"Curiously ask, what is the meaning of so many spot?"

"For most consumers, the mobile phone is enough. Do you buy Hong Mei to buy other brands? Now everyone releases new machines in almost time, buy other mobile phones, you have to wait For a month, even if I have to increase the price, Hongmeng original price is only 2 hours to send to your home, which one do you choose? Which phone can make you prefer to wait a month? "

"Now buy a millet, you have to increase the price, buy Hongmund, the original price, the wind group play, kill a batch of ox,"

"In fact, I am the most curious thing is Suning. The third party channels of the box are now don't increase the price. It is not a lot of pressure. The inventory pressure of the previous third-party channel can be solved through the pricing price of insufficient supply. And cash flow issues, those mobile phones are actually the goods from third-party channels.

It can now be so sufficiently, the third party channel has no way to increase the price, the hard pressure is very risk, I see that the Suning box horse has in stock, indicating that they have a lot of inventories.

Plus the mobile phone profit is getting lower and lower, how do these third-party channels play? The wind group is not a good thing for the third-party channel for the wind group. "

"You don't have to worry about the third party channel. This thing is in fact soon, it has been revealed that they have changed with the wind groups, they have not pressed, all third-party channels are pressed in the wind group. In the warehouse, all the spot is actually distributed from the wind group in various cities. This will go to see the streets of Hangzhou. The trucks of the large wind logistics are frequently appearing in the street, to Suning The box is shipped. "

"Zero stock? That big wind group figure? How does the channel do not press the goods to make the channel to make money? Great wind group is charity? The wind group does not need to rely on the Suning boxa Total traffic?"

"The Great Wind Group does not need Suning Boxima Total traffic, but they can help the wind group to enhance the city coverage density, and the delivery staff will be delivered on time.

At the same time, the Suning box horse needs Hongmeng's traffic, so, the Hongmeng mobile phone that the Suning box horse sells almost no money, they earn the traffic brought by Hongmeng, you did not find today's Suning and boxed horses the APP Are you doing activities?

This is a new channel cooperation model opened by the wind group. Today is a test.

Do you think that 2 hours is so simple? There are more things involved behind.

Just say, the advantage of the reputation to send the self-built team will be reflected in soon, the US group is hungry, and the set is trying to send to the word-of-mouth transmission ratio, and the special pre-training and personnel mobilization of this delivery. Do you have a US Mission to be hungry? "

"Ask a very stupid question, how is the wind group prefers how many people can sell 9 probably?"

"The Strong Group's intelligent supply chain is from the user's needs, and the sales volume of Hong Kong 9 can be calculated according to various data."

"Now basically choose 2 hours to send, really will not sell it tonight? At that time, it is quite embarrassing."

"In fact, it is really possible to achieve 18 cities for 2 hours. Most of the domestic cities cannot achieve 2 small hours. It is not necessary to say foreign countries. This is a try to add a marketing, this 18 city wind group Why is it for you to put the goods, this is a large number of mobile phones, not ten dollars.

And go see the hot search fifth news, the wind electronics factory and all Hongmeng's foundry are started 24 hours, and all the core parts of Hongmeng are all produced. There are at least 3 non-core components. Suppliers, parts are sufficient, the factory is running 24 hours, selling outside, while the factory is doing, the powerful supply chain is involved in each detail.

I even feel that the wind group today is a special supply chain muscle with Hongmeng 9. "

"You are really, the wind group can really play this 2 hours to market, and how many companies have to find the wind group to do the intelligent supply chain, this is a era of supply chain."

"Not only to make a smart supply chain system is so simple, hot search, there is a topic to climb fast, the wind group has already controlled multiple cores, self-built logistics, self-built channels, self-construction customer service, These things can be split out to serve other companies, today Suning's Hongmeng distribution is not responsible for word-of-mouth delivery. "

"Niu Zhi, the wind group today is equal to the topic marketing, but also accelerated the market share of Hongmeng 9, and tried the new channel cooperation model, but also targeted the supply chain The strength, equal to us spend money to bought the wind group, but also advertise the wind group.

People do advertising money, big wind groups do advertising to make money ... "

Online hot search and netizen discussions make this 2 hours of marketing is getting more and more thin, but even if you understand everything, you have never sighed the power of the wind group.

"Internal Industry Chain + Internal Supply Chain, Great Wind Group This company is really ... invincible ..."

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