Rewriting the Technological Scenario

In the face of the online debate, the Haiwei's side has had to open a temporary conference responded to those who swear his ancestors. "Many netizens said that we should understand their income level, we understand, so we are It has been adjusted again and again.

A 19-piece member can read the world's largest online book city, there are thousands of books in the country. You can't find anywhere in the country. Do you ask yourself, really else?

A professional academician spent a year of time to sum up the content, spend you or two money, really too much?

A professional live system course, clear one-line teaching, and follow-up tracking, a year 199 yuan, really worthless?

You say that we have to understand you, we understand, so we press the price to the ultimate, who can understand these people paying for payment?

Who do they pay for all the costs? "

However, many people are still in the launch conference, this kind of thing is really difficult to let people listen.

Two days later, Meng Qian suddenly served a live broadcast of high winds.

The big wind entertainment has its own live broadcast platform, including the official account of the wind group, usual company people will exchange technology with netizens, exchange the development of wind groups, recruitment information, talent training programs, etc., is a big wind The group is close to the netizen.

And the official account of this day has attracted many people, because everyone knows Meng Qian.

However, before Meng Qian came, Gu Junhui appeared in front of everyone. "The recently paid and pirated problem is boiling, many people are also concerned about our payment, ask us will not engage in free, I am going here today. First, we will not consider free to consider free, we will continue to pay, unless one day we found a suitable free model.

Maybe someone will say that now is popular, advertising mode is not a suitable free mode?

From the situation we understand, it may not be like this.

Simple advertising free mode is more suitable for video websites, because the TV series on the website is directly bought copyright, the platform is not directly to the author to let him write the book, of course, in addition to buying, the problem is Everyone should also know that the good works have almost no one is a contract to buy a contract.

So what happens if you take a pure ad mode?

We must first understand the mechanism of pure advertising, and now the advertisement is based on flow, and traffic is a way to be observed but changed.

What does that mean? In other words, if the author should make money by the advertising fee, the best way to make money is not a good work, but the flow run, create a work of traffic.

Maybe someone will ask, there are many people who look at the good works, isn't it the high traffic?

Here is a weak difference in causality, one is that I created a good work, attracting a lot of traffic, one is a traffic in accordance with a large amount of traffic, writing a traffic.

This is similar to that of these two years, a hot discussion is similar, saying the truth, now you can make your flow in five or six years before the camera, the stars are likely to become a green tree, because The real traffic star is a star that disappears for a while.

These people are created in accordance with market traffic demand, simply, the production of pipelines.

In the same way, once chasing traffic, it will quickly breed the pipeline creation.

Moreover, there is a most direct judgment standard in the paid field, that is, I am willing to pay.

Simply, a book may attract many people because of the book name, theme, introduction, the subjectity, and the three chapters of the top three, but the final payment is not necessarily.

Another traffic is not much traffic, but people who look will be willing to pay for it, and may be 5-1, but can earn a lot.

In the paid area, most consumers pay for the work itself, and the good work will spend money. If they don't spend money, I don't like it, I don't like me. .

But in the area of ​​traffic, you don't spend money, you just have to watch you is traffic, traffic is money, so if the future, it is really a little terrible.

I can make a pre-judgment, and more than 90% of the works in a large environment will follow the traffic. After all, even if there will be the authors who seriously written in the advertising era, it is the author to make the author who can't make money. Can you persist for a long time?

And more than 50% of the works are likely to produce from workshop pipelines, just like the current flow of traffic.

Of course, all things have not absolute, we have also discussed no more perfect advertising models, not impossible, premise to control the relationship between advertising mechanisms and traffic, and to readers Do a detailed dissection rather than simple reading the amount of traffic.

But we still can't do it now, so we will still stick to this road, especially in the era of chasing traffic, we will be more insisting. "

Gu Junhui did a response to the recent online about the Great Breeze Entertainment, and then forwarded to Meng Qian.

Meng Qian just broke 30 million in front of the number before the camera appeared.

Meng Qian said with everyone, and then got a few words, and then began to enter the topic. "I want to give you a very interesting data. Neon's pirated use rate is the second countdown, which is a high respect. Genuine country.

However, last year, the statistics on Shanghai 100,000 neon people were found, and the pirated use rate was as high as 67%.

This is like the Non-Net Asian media before the Southeast Asian media is extremely low in Southeast Asian.

Therefore, the quality is good, the piracy is not a simple problem, especially if the inferiority of the nation is completely pulling, saying that this kind of words is only a bit problem, thinking that the whole world is like him.

There are many factors that promote intellectual property protection, such as our income, our education, our laws and so on.

One question I first want to explore is that we may not deny that intellectual property is a major achievement of human civilization since the industrial revolution. In the 19th century, the rapid development of science and technology and culture in the 19th century, the rapid development of national technology and culture is inseparable from the establishment and continuation of the intellectual property protection system.

But is the intellectual property? I think it is not because intellectual property has also breed a thing, that is, the intellectual property barrier.

The emergence of intellectual property barriers has also been affecting the fairness and universality of knowledge spread, and even become something that hinders development.

I saw someone on the public screen saying that I would like to say, the wind group was known as the patented mad, so the wind group did not have a foreign barrier.

From an objective perspective, the Great Breeze Group actually has a barrier of intellectual property rights, but we use a more commercial way to achieve a balance, which is to sell our intellectual property with a suitable price.

Everyone should know that Qualcomm is known as a patented rogue. In fact, in communication patents, we are now more patents than Qualcomm, but there are no one to say that we are patented rogue, the key issue is too expensive, and we The patent fee is relatively reasonable.

This is actually the most direct processing model I have to treat intellectual property. I have made efforts to exchange intellectual property rights should be protected. I will guarantee my intellectual property in a suitable price. I can be widely spread.

A good intellectual property system, in my opinion, the free transaction and the return protection of intellectual property rights.

We can't let intellectual property have become monopoly tools. At the same time, we can't let intellectual property have become selfless dedication to white.

We have a slight amplification of this problem. The core of the intellectual property system may be a balance between personal interests and collective interests.

In the coming, I have said that I have written a book. For example, the author wrote a book. If the legal extreme protect the author, it is extremely protecting personal interests, then he found that this book is more fire, just want to see a picture The book is 1,000 yuan, the law is still protecting him, and it is obviously a bit of a little bit to the public. The intellectual property system also protects collective interests, which is the public readers.

So I think piracy is necessary to hit, but consumers' price guarantees are also good.

Specifically, how to do this pricing, there has been a industry consultation process like our Great Breeze Group. It is simple to learn about the views of our patent pricing will ensure a wide range of acceptance of prices. Acceptance is definitely impossible.

It is also because we have a lot of effort in pricing, and we have a lot of pirated problems in our follow-up.

Most people can accept this price, and then naturally willing to spend this money.

Therefore, for the company pays, I think today is that I have reasonable prices for consultations.

The platform can negotiate the price with the user, set a majority of people acceptable, combat piracy and price rationalization must go at the same time, otherwise we will become a transitional protection intellectual property party from the past transition, this is wrong. "

Meng Qian chatted with netizens about intellectual property, these words, it is also to say that all competitors in the world are listening to all competitors. As for them, they don't understand, they are their things. .

But understand or not, may affect some of the decisions that they will take over the years.

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