Riyu's Back File 2011

For example, cutting off the network entrance of Wechat APP traffic, so that the software can only be used when connected to WIFI, and the traffic end cannot be connected.This will cause the functionality of Wechat to be affected to a large extent.

Especially the second core of Miyazaki Sosuke's plan, "free"**, has aggravated Yoshikawa's concerns.

In his plan, Miyazaki Cangsuke described in detail the Internet enclosure ** which occupied the market first and made profit later.Not only does it mean that common functions, including stickers, but also connected talk and video functions will be available to users for free.

This free** completely compares Line. You must know that the post-charge meter package can account for one-third of Line’s revenue. It dare not announce that the meter package is free to users.

Line's sticker is charged, and the call function will not be launched until 14 years, or the pressure of telecom operators to launch it.The strategy of adding a large number of new features for free, this series of punches, is the reason why Kazuo Hirai has great confidence in Wechat's success.

According to the method of Miyazaki Sosuke's plan, in this way, Line can't compete with Wechat at all.If you don’t burn money, user sensitivity will naturally make them move to Wechat, which has more features and content, and it’s free; if you compete to burn money, they will find their own way because they don’t have such a good financing channel and background as Wechat.

Relying on Alpha and Goldman Sachs, coupled with Sony's promotion channels, Wechat can go to the United States to find investors who are cutting the capitalist market. On the ability to tell stories, who can be more attractive than Miyazaki's "giant killing" eyeball.

In addition, NHN, the parent company of Line, is not doing well in South Korea. It has been losing money. It was acquired by Netzen in July 2010. It is still in a running-in period and has no resources and energy to pay attention to and invest in this. This branch.

Therefore, after reading Miyazaki Sosuke’s plan, Kazuo Hirai happily celebrated with a toast. In Kazuo Hirai’s eyes, they are all flying their faces. How to lose?

But Kenichiro Yoshida's worry is precisely the biggest flaw in this plan, and it also reflects his vision and ability.How to resolve the conflict between Wechat and the communications operator is the key to the success of Miyazaki's plan.

But when Miyazaki Sosuke heard Kenichiro Yoshida's question, he didn't panic, because he had already had an abdomen. For a simple reason, he prepared two-handed preparation for this.

"Actually, Wechat's call and video functions are not a complete conflict of interest relationship with operators. Because we can sign cooperation agreements with operators. Calls and videos require traffic, and we can convince operators to rely on Traffic revenue to make up for the loss of the call business part..."

Miyazaki slowly explained to several people on the table that this is also the reason why communication operators have not resolutely blocked instant messaging software like Line.Calling needs to consume traffic, and video is a big traffic consuming user. Their losses in the call business can be fully compensated in the traffic business.

Moreover, in the Internet era, communication operators also need to transform. Only by constantly adjusting their business structure to adapt to the development of the times can they survive.The traffic service is the mainstream of future development, and the call service will certainly gradually reduce its proportion with the progress of the times, just like the color ring service is eliminated by the times.

Miyazaki Sosuke’s words made Kenichiro Yoshida and Heai Kazuo think deeply for a long time. Some of his views on the development of the Internet have indeed exceeded many people in this era in 2011.Not only were Goldman Sachs and Wall Street people recognized and surprised by his vision, they were very optimistic about him, but several people on the table were also surprised by the series of views and opinions put forward by Miyazaki Aosuke.

The most important thing is that Miyazaki Cangsuke dared to practice for his own point of view and continued to succeed. This is the reason why Wall Street investment groups such as Goldman Sachs and Motorola can be easily convinced.Nothing makes these capitalist leeks happier than witnessing the birth of a legend.

### Chapter 18 War with Line###

Yes, in the eyes of Miyazaki Cangsuke, Wall Street is the capitalist leek to him. He cuts as much as he wants, and as much as he wants.If you want to hear the story, I not only tell you the story, but also tell you in advance how the story will develop, and then let you see how I succeeded.

Just as the devil descended from the sky is really the god of the earth, he is talking about people like Miyazaki Cangsuke.

There are many bragging people, but there are very few people who can achieve what they have been bragging step by step.From the short selling in August, to the profitability of bond sales, to the raid on Nomura Group, and the subsequent M&A and sale of Kindleberger's business and so on.

Has been successful, never failed, such Miyazaki Sosuke is the Tai Sui in the eyes of everyone on Wall Street, and it is also the reason why he can gain the trust of them and others.

At this moment, even if Miyazaki said that the U.S. stock market is about to collapse and another financial crisis is about to come, with his record, many people will follow the trend and trust this kind of big lie.

This is the real world, and there will never be a shortage of blind and ignorant people, even Wall Street, which claims to be the most intelligent person in the world.As long as Miyazaki Cousuke does not fail, he will be an eternal god.

In the second week of October, the Sony Group held a press conference at its headquarters to announce that the current Sony CEO Howard Stringer will step down as chairman of the group from December this year, while the current executive vice president of Sony Group Kazuo Hirai will formally take over as CEO in January tomorrow.

This is also the practice of many large companies in this country. The CEO or president of the company will not be dismissed after leaving office, but will go to the board of directors to serve as the chairman or chairman of the board for retirement, reflecting the humanity of the company.

In addition, Sony Group also announced that it will jointly establish a new instant messaging company, Wechat, with Goldman Sachs and Alpha Investment. The company’s first president is Kenichiro Yoshida, who has extensive Internet operations experience before. He will also Resigned from So-net and joined Wechat as the first head of this newly established company.

This is also the decision reached by Miyazaki Sosuke and Heai Kazuo after discussions. Kenichiro Yoshida is a good candidate because he has financial staff and has good management experience in Internet companies.

So the two decided to let Kenichiro Yoshida go to Wechat for a period of time before going to the Sony headquarters. They also used Wehcat, a promising new company, to accumulate a period of great achievements for him to pave the way for the Sony Group later.

Of course, this is also a test for Kenichiro Yoshida.If he did a good job at Wechat and fulfilled Miyazaki Sosuke Helai’s expectations of Wechat, then his appointment as the CFO of the Sony Group will be logical, and it is not unreasonable for him to take over Hirai Kazuo as the next head of the Sony Group. may.

Conversely, if Kenichiro Yoshida did not make a decent result while in charge of Wechat, then his career may be over.

Therefore, Kenichiro Yoshida released the 1.0 version of Wechat one week in advance in response to the table map function that will be released by the competing product Line on the second day of becoming president of Wechat.

The 1.0 version announced that Wechat will provide users with a large number of table textures for free, and through the omni-channels of the Sony Group, it carried out a wave of vigorous campaigns, which caught Line company by surprise.

After Wechat went on the market, thanks to its free table map function, as well as Sony’s large number of IP authorizations, and a rich content library, it has won the hearts of users.

Only two days after the release of this software, it has accumulated more than one million new users, and some of them are attracted from the user base of competing Line.

Line was also looking for countermeasures in its astonishment. The management held several meetings overnight to discuss how to deal with the aggressive Wechat, and also sought help from the head office in Seoul.However, the head office had to say that it could not help because of its own situation.

So after discussion, Line's management decided to abandon the original release plan, update the software in advance, list the new table map function, and abandon the original charging plan, and maintain the free strategy like Wechat to stabilize the user base.

This stupid move by the Line management completely fell into the death trap arranged for them by Miyazaki Aosuke.The reason why Wechat is able to implement a free strategy is that on the one hand, a large number of IPs under the Sony Group are licensed to friendly forces at low prices or even free.

On the other hand, Wechat has three major backers: Goldman Sachs Group, Alpha Group and Sony Group. The first injection of circulating reserve funds exceeded US$50 million, which is enough for Wechat to burn for a while.

And Line, as a subsidiary of a Korean company in this branch, has such a strong capital reserve, and they are also a bit greedy, rejecting the investment plan of external funds.

Line management decided to stay consistent with Wechat and also implemented a free user strategy. As a result, without the back-and-forth charge of the table map, their liquidity reserves would be somewhat stretched.

Because of the rapid development of Line in the early stage, when Miyazaki Sosuke and other investors discussed equity investment plans with them before, the big talk of the other party’s lions led to Miyazaki’s final decision to abandon the investment in Line and instead develop a joint venture with Sony. The main reason for competing products.

So after the release of Line’s new features, although the original customer base was stabilized, the total number of users continued to stabilize at the scale of 5 million.But compared with Wechat, which is on the rise, it completely falls behind.

The president, Kenichiro Yoshida, executed the plan completely according to the plan given to him by Miyazaki Sosuke, and his mobility was not so strong.There is a carrot in the front and a stick in the back. His work has never been higher.

What's more, when he worked at So-net before, he was not as wealthy as Wechat.So he, who has never experienced the feeling of a rich person, burned the company's working capital of more than 400 million yuan in a short period of one month.

Of the 400 million yuan that Wechat burned, in addition to paying for Sony’s IP licensing fees, a large part of it was invested in advertising and marketing.

In contrast, competitor Line appears to be a bit tricky. The advertising investment only cost less than 20 million yuan, and the coverage and dissemination are far inferior to Wechat.

We must know that in this severely aging society, there are many elderly people who do not use the Internet.

Therefore, for instant messaging software such as Wechat, their main customer group is the young generation, and Line also developed through the spontaneous communication of these young people on the Internet.

But Line’s tap water is not as powerful as Wechat’s regular naval forces. It only relies on the spontaneous propaganda on the Internet by users accumulated in the early stage. Not only is it inferior to the spread of Wechat, but some old users are vigorous in Wechat Under the propaganda, he surrendered to the enemy camp and joined Wechat's arms.

### Chapter Nineteen and Aragaki Yui's First Meeting (First Update) ###

Kenichiro Yoshida put Wechat's advertisements on subways and trams throughout Tokyo. All TV stations are full of Wechat's advertisements, overwhelming propaganda, and countless activities, covering the entire metropolitan area of ​​Tokyo.

And one of the most important key issues is that Wechat’s large number of advertisements has attracted a large number of new users who did not know instant messaging software before, and they belong to the increment of this market and will spontaneously pull friends around to join. Sign up for Wechat.

Although the money was spent like water, but the income also made Miyazaki Sosuke and Helai Kazuo extremely satisfied. The total number of users of Wechat in the two days after the listing exceeded one million because of the charm of emoji stickers.The total number of registered users in the first week reached two million.

After that, it has maintained a rapid user growth trend. In just one month, the number of registered users exceeded 5 million, and the number of active users has maintained a rapid growth trend.

It only took a month for Kenichiro Yoshida to let Wee step forward. Although the main reason was that Miyazaki Sosuke’s plan grasped the market dissemination law of real-time permission software, Kenichiro Yoshida’s execution power and The ability to work can also be seen.

It is worth mentioning that the money-burning policies of Miyazaki Sosuke and Yoshida Kenichiro made Dentsu, Japan's largest advertising company, both painful and happy.The pain is that their working hours have to catch up with the schedule, and the continuous overtime makes the ordinary employees involved in the production miserable.

Happily, Miyazaki Sosuke and Yoshida Kenichiro were very satisfied with the integrated services provided by Dentsu. They signed a long-term contract with Dentsu for an annual advertising cost of 5 billion yen, allowing Dentsu to win A new major customer.

Inside a Japanese restaurant in Ginza.

"What's the matter, Aragaki-san, is the food not right?" Miyazaki asked with a smile to the woman who was kneeling and sitting next to him, wearing a traditional Masai-dyed kimono with a Hakata belt tightly tied around his waist. , Smelling of maple leaves on the rotator sleeve.

This is also a Japanese tradition. They like to embroider kimonos with patterns that match the seasons. Japanese women's kimonos like to take the four seasons as the theme and change their clothes according to the seasons.In the kimono pattern, plum in spring, iris in summer, maple in autumn, and pine in winter are directly related to the Japanese sense of season.