Riyu's Back File 2011

Miyazaki Sosuke didn't have the patience to wait for these people to slowly read the document, so after seeing the document posted, he explained the content of the document within a few minutes.

### Chapter 26 Bloody Capital Jungle###

Modern business competition is a dark forest of extremes.Every company participating in the competition is a hunter groping forward in the fog, and their means of protecting themselves is undoubtedly to kill every competitor they see.

In addition, driven by interests and capital, companies use various methods, which have played down the boundary between illegal and legal. The only standard they follow is whether the methods can achieve the intended effect. The law has never changed in this world.

Two companies in the same field compete. If there are not too many essential differences in the products, then everyone will compete on whose lower limit is low, who is less reasonable, and who can win by surprise.

Just like the current competitive situation of Line and Wechat, after more than a month of competition between the two companies, both in terms of product features and user scale, they have maintained the same difference, as if no one can break through the law of product development in a short time. , Kill the opponent completely once.

Some friends may ask, can we launch new features to win?

Just like Wechat can copy the line map function, even if Wechat launches a series of new functions, the Line aspect can also be copied completely, because the function is a method and cannot be patented, so there is no legal protection. .

Therefore, after Line received the support of external funds, the two companies also officially embarked on an endless competition channel, starting the battle on the same starting line.

"There is only one principle from the beginning to the end of business competition, that is, winners and losers." Miyazaki Sosuke raised his neck and looked around at the people in the meeting room who were hurriedly browsing documents, and set the tone of the meeting as soon as he spoke A standard.

"The business forms we often experience and the status quo of giants are all products after bloody competition. Therefore, Wechat wants to become a giant like Sony and Goldman Sachs, and this battle with Line is inevitable."

Hill continued Miyazaki Sosuke's words and said, not only for the foreshadowing of Miyazaki Sosuke's next words, but also bewitching the people in the room, implying that Wechat has the potential to develop into a giant.

"In the new period, I hope that Wechat can actually follow the plan in my strategy book and win the final victory in this battle. Is there a problem with Yoshida-san?" Miyazaki Sosuke said after Hill, turning his head to face Said Kenichiro Yoshida, the company president.

However, Kenichiro Yoshida was not busy returning, but looking at Miyazaki Sosuke's documents, sweat broke out on his forehead, running down the temples, wet with white hair.

In the strategic plan of Miyazaki Sosuke, some content made this senior management expert who has worked in the Internet field for many years a little heartbroken, and he did not know how to answer Miyazaki's words.

Finally, Kenichiro Yoshida looked up and saw that throughout the meeting, including Wechat’s management and shareholder representatives, all looked at him, so nervous that the hands holding the documents were trembling, and he could only pretend to take out the glasses cloth, take off the glasses and wipe them. Sweat and buy yourself some thinking time.

"Please rest assured Miyazaki-san, we will do our best to ensure the victory of this battle." Kenichiro Yoshida put on his wiped eyes, calmed his nervous mind, gritted his teeth and said to Miyazaki Sosuke. .It's just that his right hand on his thigh is still trembling, revealing that his heart is still not as courageous as his appearance.

After saying this, Kenichiro Yoshida seemed to have put down a big rock in his heart, and he was relieved for a long time, leaning back on the chair.The management next to him also looked at each other when they heard what the president said, and were at a loss as to what to do with the previous documents.

"Very well, then we look forward to your good news. Where is the chief financial officer?" Miyazaki Sosuke was satisfied with Kenichiro Yoshida's statement, and instead asked out loud who was the chief financial officer in the management.

"Hey!" After hearing Miyazaki Sosuke's words, a somewhat bald middle-aged man in a gray suit pushed aside his chair and stood up.

"Report on the company's use of liquidity last week." Miyazaki asked the chief financial officer. Liquidity is the lifeblood of a company. He listens to reports from the following people every week, and forms paper documents. Prepare files on your desk for inquiries from time to time.

"Yes, our main way to use it last week was..." Hearing Miyazaki’s question, the chief financial officer took out a pre-printed summary document and started the report. Slowly move towards normal.

However, the aftermath of this meeting has completely affected the competition between Wechat and Lline, and laid a solid foundation for Wechat's ultimate success.

The most important reason is the document provided by Miyazaki Sosuke-"Wechat New Era Development Planning Outline".

Open the file, and you will see a line marked in red on the homepage, "Use all means to ensure the competitiveness of the product or weaken the strength of competitors."

The two proposals Miyazaki Cangsuke put forward in the form of examples in the document even more truly show the meaning of this sentence.

Just a few months after the meeting, many new Line users found that their registered account on the Line website was prompted by the system that "this account is already registered", and the scale is huge, with tens of thousands.

This is the first unfair competition plan proposed by Miyazaki Sosuke in the document, squatting users.Miyazaki Aosuke wrote in the plan that through a third-party company, a large amount of user information was purchased and their accounts on Line were registered in batches.

What is the point of doing this?

You know, Internet software accounts are often registered through email and phone numbers.

For a new product that ordinary users want to experience, when registering their account, they find that their mobile phone number or email address has already been registered, so they cannot register.The result is often that they will quickly give up registration and switch to another software of the same type.

Although they can easily re-register by looking for customer service to modify or cancel, but now that the Internet is so developed, the homogeneity between products is so serious that most people do not have such a strong driving force to use it. This software is not available.

Just like if we can't pay with Alipay, we will only change to WeChat instead of having to hold on to Alipay.In this compact era, nothing is irreplaceable, especially the Internet.

Therefore, when general users find that when registering a Line account for themselves, the system always shows that the registration is not possible or the information has been occupied. They often scold a few words that Line is a garbage company and then give up the registration and turn to Wechat.

### Chapter twenty-seventh commercial competition tricks (three more) ###

The second suggestion of Miyazaki Sosuke in the outline is to attack the current employees of Line.

Don't get me wrong, the attack here is not a personal attack or a verbal insult, etc., but an uninterrupted interview email sent to current employees.

In Japan, due to the development of the Internet age, the original lifelong work system has been broken.Although the resignation process is complicated, there is still a flow of employees between companies, which has created a batch of online job hunting software.

And Miyazaki Sosuke’s plan is to hire a third-party company and let them obtain the resumes of Line employees in some way, and then keep sending out interview emails to key personnel. Please note that they are sending emails instead of making phone calls. .

The content of this email is true, but the interview invitation is fake.

The interview invitation is a matter, although everyone knows that people go to high places, and normal personnel flow is also the norm for a company.

But no matter which company is still very sensitive to personnel changes, especially employees in key positions.

Just like if you are using a laptop to report to your boss, or you are in a meeting with your colleagues, and suddenly an interview invitation email pops up in the lower right corner of your computer, are you socially dead in this company, and died suddenly on the spot?

Even if your boss trusts you out of friendship and will not doubt your loyalty to the company, the company’s personnel will reduce your work arrangements, reduce your dependence on you, and be promoted for safety and work stability. It's hard to talk about salary or anything.

So after Line was hit by the interview emails, the staff was in turmoil for a while, and everyone was at risk. Among them, there were interview invitations and emails thanking you for participating in the interview. There were many kinds of tricks.

This kind of thing is difficult to dismantle. For users of third-party companies, Line can also deal with it by checking and canceling inactive accounts.

But for interview invitations, many employees think it is a common thing, including management thinks so.

Even if the employees who receive the email provide various explanations, no one will think that you really don’t want to quit. Everyone will think about quitting in private. Even if it’s fake, it’s difficult to explain clearly. It can be called murder without blood.

To make matters worse, Miyazaki Cangsuke felt that it was purely fake and boring. He also commissioned a headhunting company to hire two technical backbones of Line with a high salary, and came to make the fakes come true.Since these two people are not high-level people, there is not much compensation in the horizontal competition agreement, which is nothing compared to the trouble caused to Line.

As a result of this set of actions, Line company directly broke out a wave of sabotage, and even some employees were suspected by colleagues and management after receiving an interview invitation, so they simply sent their resumes directly to Wechat to seek job-hopping opportunities.

This is also the reason why Kenichiro Yoshida trembles nervously when he sees this document, and he dared not readily agree to Miyazaki Sosuke.

This kind of competition is strictly speaking unfair competition in a gray area. Therefore, after consideration, he gritted his teeth and agreed under the pressure of the board of directors. He also carefully found a third-party company to operate and let Wechat. All aspects were completely cleaned up to avoid unnecessary troubles and lawsuits.

Of course, this also made him very shocked by Miyazaki Sosuke's wicked ideas. If you attack this kind of thing, if you use your heart, you can play a hundred or a thousand tricks.

The last thing an offense needs is technical ability, but imagination and concentration.Many ideas and routines that have been proven to be effective are not difficult to implement. It is rare to come up with them.

Therefore, Kenichiro Yoshida's tension is not necessarily not the feeling of powerlessness after sweating over Miyazaki Sosuke's ghost thoughts and thinking about it.If Miyazaki Sosuke is Li, how long can it last?Even if the opponent is Sony, how long can Sony last?

Thinking carefully about this question is extremely scary, this is the root cause of Yoshida Kenichiro's heartfelt fear of Miyazaki Sosuke.

Soon after the leader of Kenichiro Yoshida launched the attack on Wechat, Line had also thought of launching a counterattack against Wechat after receiving a large number of users being rushed.

It was only after investigation that it was discovered that the operation of some small third-party companies, which can go bankrupt at any time, and the kind that slips away after the boss withdraws.In addition, the direct evidence they have is not sufficient, so no matter whether it is a civil lawsuit or a criminal lawsuit, it cannot proceed.

So Line also tried to give a tooth for a tooth and an eye for an eye.Prepare to learn Wechat's methods according to the cats, and also conduct user squatting on them.Unfortunately, at this time Miyazaki Cangsuke's back hand had already begun to implement, and the company was panicked by being invited to interviews, and even the military's spirit could not be stabilized, let alone an offensive.

It was also during the period of internal chaos on the Line side that Wechat played several cards in a row, the version was constantly updated, and new features continued to be launched. The action of purchasing IP authorizations from outside was also constantly going on, bringing Line far away. Land left behind and became the most dazzling unicorn company in the Internet field in Japan in 2011.