Riyu's Back File 2011

McKinsey suggested in the report that if Beta Group adopts the correct marketing methods, it can quickly surpass "HuluJapan" and become the number one in the streaming media market with the IP resources at hand. However, if you want to be better, develop the line In the market of audiovisual platforms, more attempts are needed.

Due to time constraints, McKinsey’s report is only about the eastern region and the newly released Kansai region for the time being. Reports in other places are still being produced.

Judging from the survey, the market for online streaming media platforms still has both potential and pressure.

### Chapter 79 Kagawa Teruzhi!###

Facing this untapped fertile soil, Miyazaki Cangsuke thought about how to dig out the underground mines.

The car drove on Minato Avenue, all the way to the office building in Roppongi.

After half an hour's journey, Miyazaki Cangsuke looked at McKinsey's report and figured out several new development strategies in his mind.

The audio-visual market is not like the US market with more service providers, and residents do not have the consumption habits of American users.

In the United States, a family may use the audiovisual services of three to four service providers at the same time, and the family will enjoy the services of two service providers at most at the same time. Therefore, the service providers can easily enrich the audiovisual content and reduce the price of meals. Capture users.

In addition, considering that Alpha Investments now has a good business relationship with SoftBank Mobile, a leading film service provider, Miyazaki Aosuke can fully promote Beta to sign a cooperation agreement with the other party to bundle mobile services with TV audiovisual services. Sales.

Simply put, it is the model of buying mobile phone meals and sending set-top boxes.It’s just that Miyazaki Sosuke has made it more modular. Users can choose a call meal and purchase Beta streaming member meals at a discounted price.

The two meals are sold in combination, which can attract customers with low prices and also share the sales pressure. Of course, the loss of discount will not be solely borne by Beta, and SoftBank Mobile will definitely be responsible for the discount loss of a department.

When I thought of this, Miyazaki had too many ideas in his mind. Buying PS game consoles to get Beta members, buying Sony Insurance to get Beta members, buying Wechat's paid service to get Beta members, 1+1 development model , Is simply a weapon for promotion.

Countless streaming media platforms rely on these bundled marketing to develop too many subscribers.

Of course, in terms of content self-control, Miyazaki Sosuke is also considering increasing investment in this part.

Although he has signed a cooperation agreement with this TV station, he has won the TV station's rich film library for Beta's streaming media platform.

But if you want to monopolize the original streaming media market, you can only call it a monopolistic market if it grows up quickly and gradually takes over several other TV stations and their film libraries.

And this also requires Beta himself to have sufficient hematopoietic ability, and can not purely think of relying on other companies' film libraries to enrich his content.

Because if the Beta Group and other civilian TV stations cannot reach an agreement, Miyazaki Aosuke can also let Beta enrich the content library through self-hemopoiesis, just like the later development strategy of Netflix. This is called a backhand, just in case.

And not only considering film and television dramas, Miyazaki Sosuke is thinking about whether he can enrich his music streaming business through this gap of Sony Music Group.

Movies and music are not divided into families. Streaming media platforms include both movies and music. Only such a streaming media platform can be said to be a complete family.

It's just that in view of the current situation of the record market, Miyazaki's prospects for the music streaming media market are even more pessimistic than the mixed film and television streaming media market.

Although the record market has declined, it still maintains the world's second largest scale, and it pays much more attention to intellectual property issues than the largest United States and other countries in the world.

Therefore, Ben’s record market, even in the declining 2020s, can still rely on the domestic market to feed a large group of music singers and composers.Music variety shows can actually get a not-low ratings, which is hard to imagine in other countries.

In other countries, music variety shows, except for reality show talent shows, are competitive variety shows. In addition, traditional music shows like "Musicstation" basically disappeared more than ten years ago. Up.

Moreover, several traditional large music companies may reject music streaming, because this will greatly damage the sales of physical records.

This is the most fundamental reason why Miyazaki Sosuke looks down on the music streaming market.

This is not the unreasonable worries of Miyazaki Sosuke, but the huge problem that really exists with the record market.This streaming media platform is likely to be unable to obtain the copyright of new songs due to the opposition of a large traditional company, and can only obtain authorization from some old songs.

In this way, the meaning of music streaming media platform is completely lost, because there is no new song streaming media, can not attract paying users.

In reference to later generations, the number of songs played on the third largest streaming media platform Spotify is only 20,000 plus per day, which makes it difficult to even pay for operating costs.

Therefore, Miyazaki Cangsuke is also considering the issue of music streaming. Whether or not to do it, how to do it, is more difficult for him than the film and television sector that is already on the right track.

But these are all things to consider in the future. Miyazaki Sosuke took the elevator and went to the office on the top floor. When he saw the audition arrangement for the afternoon on the desktop, his thoughts were also drawn to reality.

Taking off and handing it to the secretary guarding the office door, Miyazaki Sosuke took Hill to his desk.

Sitting on the revolving chair, picking up the document recording the audition arrangement, Miyazaki Aosuke turned the chair and looked at Cheng indifferently.

When Hill walked to Miyazaki Cousuke’s, he hung his handbag on the shelf, then took out several boxes of bound paper bags from the filing cabinet, and began to select the documents that Miyazaki Cousuke needed to read later. , And asked the secretary to notify the staff in the president's office to arrange a meeting to be held at ten o'clock later.

On the paper recording the audition arrangement, from top to bottom are the auditions of the heroine, followed by the names of Haruka Ayase, Yui Aragaki, and Hikari Manshima.

After several days of deliberation, Miyazaki Sosuke finally decided to personally play the leading role Matsumoto Toshi, and naturally the audition work will only start with the heroine.

Next, the supporting actress plays the role of the secretary next to the behind-the-scenes congressman, followed by three actresses, Kyoko Fukada, Kano Kimura, and Aoi Miyazaki.

Yes, the one I mentioned before, with the role of a first-line actress, delivering a supporting actress who has not many roles, such a deliberate approach, is talking about Fukada Kyoko.

Originally, there was also the powerful actress of Anda Yumin on the list, but because of her too childish face, when I saw her Miyazaki Sosuke unconsciously remembered that she played 4 years old on the chat 007 program The scene of a little girl in kindergarten was finally rejected by Miyazaki Cangsuke in a cold war.

And the next supporting actor, who played against Miyazaki Sosuke in the play, had only one candidate for the congressman, and that was actor Kagawa Teruyuki.

"You are my father, I am your son!" The wonderful interpretation of this line made Miyazaki Sosuke's memory of Kagawa Teruyuki particularly deep, and he also recognized his acting skills.

This supporting actor was personally invited by Miyazaki Sosuke. The leftist Kagawa Teruyuki was a little excited when he received the invitation from Miyazaki Sosuke. He was a bit excited about "Eternal Sleep", a novel that criticized the system. Very happy.

Therefore, Kagawa Teruyuki was very happy to be invited to play the big villain in the play, and even said that if there is a conflict in the schedule, he can turn off the work of another "Rurouni Kenshin" and concentrate on preparing for the filming of "Eternal Sleep".

But Miyazaki Sosuke naturally wouldn’t let Kagawa Teruyuki pay so much. He compressed the shooting time to finish the filming before April, not only to prepare for the Cannes Film Festival in May, to leave enough time for the later stage, but also to take care of Kagawa. According to the schedule, it is convenient for the other party to join the shooting of "Rurouni Kenshin" in April.

### Chapter 80 Interference of Off-site Factors###

After the meeting in the morning, Miyazaki Sosuke and the company's employees hurriedly settled lunch in the cafeteria and took a break in the office.

At three o'clock in the afternoon, at the Beta headquarters building, Miyazaki Sosuke took the lead and took the core management of Beta out of the elevator and walked towards the large conference room.

Along the way, Beta employees retreated to both sides of the corridor, stood in place and bowed their heads to salute. They also called "Chairman!" to show respect.

Walking into the meeting room, for the audition, the office staff has arranged the interior of the meeting room in advance. Five chairs are placed behind the long desk, and their respective name tags have been erected, and the opposite is a white The soft chair was placed alone in the center of the empty hall.

"Ms. Ayase Haruka, please go to the meeting room next door to participate in the audition for the heroine." After Miyazaki Aosuke and others entered the meeting room, the office staff walked to the lounge next door and knocked. The door rang and called Haruka Ayase who was the first to audition.

In order to ensure privacy, coupled with the fact that there are not many people who auditioned this time, the heroine and the female partner plus a casual Kagawa Teruyuki, Beta company still very intimately assigned a separate lounge for each artist who came to audition. .

In fact, the desk in the room was moved to the wall, the supporting chairs were moved to the storage room, and a sofa was added to transform a few small meeting rooms that can only accommodate one table into private In the lounge, the names of the artists are carefully pasted on the door, which is also a common method in the entertainment industry.

It's like a Japanese TV station's lounge, but also a small room, not as big as Beta's small meeting room.

Ayase Haruka was still thinking about the script. When she heard the staff knock on the door to tell her to audition, she immediately agreed, but instead of getting up, she took a deep breath and spit it out slowly, calming down a bit. Excited, he put down the script and opened the door of the lounge, and followed the staff outside the door to the large conference room for the audition.

"Why does Haruka look so nervous?" Tamura Matsuri sat next to Miyazaki Sosuke, and saw Ayase Haruka sitting in a chair after entering the door. His face was flushed and seemed a little nervous.

It is a long time ago for Ayase Haruka to be nervous about auditions.It has been ten years since his debut. Not only did Ayase Haruka participate in the audition a hundred times, but there are at least fifty times. It should be a familiarity, and now he will look like a newcomer, and appear restrained.

"Would you like to drink some water?" Seeing Ayase Haruka's unsatisfactory look, Tamura was anxious. Before he could finish his words, he raised his head to the staff standing at the door and told him Send water to Ayase Haruka.

The reason why Miichi Tamura is so active is that, on the one hand, Ayase Haruka's HORIPRO firm has a very good relationship with him. According to the faction within the company, the artists of HORIPRO firm are his private land.

On the other hand, before the audition, Yoshitaka Hori bleeded and invited him to Ginza and Shinjuku to play for a few days. The reason for being soft-headed and short-handed was naturally understood by Tamura.