Riyu's Back File 2011

It has changed the business structure of the previous life, changed the counterfeit medicines sold into health medicines, and changed the source of profit from defrauding customers to join the direct sales model of insurance money to obtain health medicines.

And his rectification plan for Bensheng is actually very simple, it is to expand Bensheng's retail pharmacy, so that the sales network can cover the whole country, and then rely on the sale of health drugs to make profits.

But in the end, he had no choice but to take the plate.

However, if it weren't for helplessness, Miyazaki Sosuke really didn't want to touch this market. He didn't even want to enter the hotel industry. How could he get a health product MLM company dirty his hands.

To put it bluntly, selling counterfeit drugs is not just in this industry. It is the industry that is most prone to get rich in the world. Not only does it have low supervision, it is also easy to develop, because the target customer group is large and the addiction is strong.

It is a pity that this time bomb did not dare to touch, and finally found Miyazaki Sosuke’s head. The reason he was forced to come forward was because the bureaucrats of the Consumer Affairs Agency and the Financial Services Agency were acquaintances of the Fukuda family. I wrote a planning plan, in simple terms, abandoning the development model of MLM and transforming chain pharmacies.

Just at the end of 2011, the Life Group conducted an internal secret audit and found that the company had debts of more than 200 billion yuan. After reporting to the Consumer Affairs Agency, the government has been looking for someone to save the company and not It caused the turmoil after the bankruptcy of Toyota Corporation.

The reason why Miyazaki Sosuke wanted to read this document was because the company was on the verge of bankruptcy, but some people did not want it to go bankrupt, so he asked Miyazaki Sosuke.

The Life Group is a health care products company. To be precise, it should be an MLM health care products company.It can be simply understood that Bensheng Group is the original Quanjian company. It can even be considered that this company is the ancestor of MLM in Asia. After all, the first wave of MLM in Shenzhen after the reform and opening up was caused by this company.

Miyazaki Aosuke took the file, scanned it quickly, and finally sighed and shook his head, then closed the file and stretched out his hand to rub it on the sun.

After getting in the car, Miyazaki Sosuke put down the briefcase in his hand, and Hill, who was sitting opposite, handed over a document. The cover was written in black Microsoft Yahei font-"The integration progress of this life group report".

Next, Miyazaki Sosuke walked out of Shiraishi Mai's apartment, and the driver Suzuki was standing next to his Rolls Royce, waiting downstairs on time.

……………

Seeing Mai Shiraishi cut a piece of lamb chops from the dinner plate and chewed it in the mouth for a while, Miyazaki Aosuke smiled unconsciously with the satisfied and happy God on his face.Because happiness isn’t about being able to taste delicious food with the people of your heart?

"Then I will start!" Shiraishi Mai glanced at the sumptuous meal on the table and said with her hands in front of her.

After hearing Miyazaki Sosuke's words, Mai Shiraishi couldn't help but laugh under the beige light, her eyes were clearly blurred.

Therefore, Miyazaki's words were not to coax Mai Shiraishi. This time, it was indeed his first time to cook for others.

At the last housewarming banquet, Miyazaki Sosuke did not want to work hard to make a table of main dishes that could fill the table, so he finally asked the chef to help.

Since returning to this, Miyazaki Cangsuke has never cooked.The cooking skills I learned in New York as an interest training in my previous life have not been used for almost a year.

"Taste my craft, I haven't made any dishes for a long time. I don't know if I have regressed. You should be the first person to eat my cooking." Miyazaki Cangsuke took a sip of red wine and took another He wiped the knife on the white towel and said.

Seeing Shiraishi Mai's small hamster shrugged his nose, Miyazaki Cangsuke smiled and took over the half bottle of red wine left over from cooking, filling them with them.

Mai Shiraishi held out Ke's little nose with a knife, sniffed the fragrance in the air on the table, showing a happy smile.

Looking around a sumptuous dinner, braised long-arm prawns in yellow, oxtail boiled in red wine sauce, green blackcurrant lamb chops..., and tonkatsu made by Shiraishi Mai.

After almost an hour, the two people brought out the last dish from the kitchen, untied the front apron, and Miyazaki Aosuke pulled the chair away and sat down on the dining table.

Seeing Miyazaki Sosuke's swift movements, Shiraishi Mai was too embarrassed to stand still, carrying the shrimps to the side of the sink, and using scissors to take the shrimp thread. Miyazaki Sosuke came to inspect the situation from time to time.

"Don't be shocked, move, let me teach you how to cook, lest you eat boxed lunches every day." Miyazaki Aosuke took a small pot and placed it on the stove and topped it with a thin layer of olives. After oiling, put the crushed garlic and nasturtium in the pot and stir fry quickly.

"What are you doing? Of course you are preparing to cook yourself. Are you really going to eat tonkatsu tonight?" Miyazaki took out two eggs from the refrigerator, and if Mai Shiraishi scratched her nose easily Said for a moment.

"Yes, but what are you doing?" Shiraishi Mai carried a box of long-arm shrimp that Miyazaki Cangsuke put in her hand, and she didn't know the situation.

The design of this profit model is really subtle.

This transformation is also really beautiful.

:.:

### Chapter 92 Whose 21st Century belongs to?###

Miyazaki Sosuke was able to make such an excellent rectification plan, of course, because he himself has an understanding of the Japanese medicine and health care products market, and it is more because he has experts around him.

In order to cooperate with his rectification plan, he deliberately hired a team from the Tokyo branch of Weida Public Relations directly with a high salary, and formed the executive committee of Nippon Life Group on this basis.He did not come forward directly, but used the reorganized executive committee model to grasp the current level of improvement in Japan's life.

You can know how strong Weida PR is in one sentence.The public relations company for the Beijing Olympics and the Shanghai World Expo is in charge of Weida China.More recent famous cases, such as the bloody avocado promotion, were also arranged by Weida.As a well-deserved leader in the industry, Weida Public Relations has the industry-leading marketing level.

The team recruited by Miyazaki Sosuke, and its senior partner Masata Tamaki not only has extensive public relations experience in the pharmaceutical and health products market, but has served Japanese pharmaceutical giants such as Daiichi Sanko and Takeda Pharmaceutical for many years, as well as government relations departments. Have a good connection.

This time Japan Life’s rectification project is not so much that the government has sought help from Miyazaki Sosuke, it is more ambitious that Tamaki, a senior partner of Weida Public Relations, was recommended by the competent authority, the Consumer Affairs Agency. With the bureaucrats of the Financial Services Agency, they personally asked Miyazaki Sosuke to take over.

And Miyazaki Sosuke really decided the purpose of the shot, there is no other reason, that is, he is full of ambition to conquer the Japanese pharmaceutical market, the world's third largest pharmaceutical market.

Some people say that the 21st century is the century of biology, but Miyazaki believes that this sentence can be more accurate. The 21st century should be the century of biopharmaceuticals.

As early as August last year, when Alpha Investments was just established, Miyazaki Sosuke was eager to enter the pharmaceutical market, including the investment in Kobayashi Pharmaceuticals. It was also a trial by Miyazaki Sosuke based on his coveting of the pharmaceutical market. It is a pity that we have not been able to further in-depth cooperation.

Miyazaki Sosuke has been seeking to invest in several bright pharmaceutical companies, such as Gilead, an American pharmaceutical research and development company, which makes Miyazaki's salivation.

But this pharmaceutical company, founded in FosterCity, California in 1987, has not really reached the peak of glory, but it has developed very well.If it was ten years earlier, Miyazaki Cangsuke would definitely invest in Gilead at all costs, but now he can enter the market and only have some soup and water, and it would be good to have a little share in front of him and become a strategic investor.

In 2011, Gilead Pharmaceuticals already owns Veride, the most widely used antiretroviral drug in the world to treat hepatitis B and AIDS.In addition, the famous flu drug Tamiflu/Oseltamivir was first developed by them before selling the patent to the world's largest giant Roche.

By next year, Sovaldi, a drug developed by the company for the treatment of hepatitis C, will be successfully launched. After the success, Forbes magazine will also rank it as the fourth largest pharmaceutical company in the world, and Gilead Pharmaceuticals will officially be listed as their own The historical stage has begun to play the protagonist of the era.

The famous drug Remdesivir, which was also developed by Gilead in 2015, has a good clinical effect on diseases caused by viral infections such as Ebola.

Looking back, the main reason why Miyazaki Sosuke wanted to enter the Japanese pharmaceutical market through rectification of Nippon Life and to take a closer look at the world pharmaceutical market is that the Japanese pharmaceutical market is a very special market.

"Let Tamaki speed up the progress too quickly, and then urge the Tokyo First Bank to promptly call over the second loan. Within the first half of the year, the overall structure of Japan’s life must be completed. This time we have to do something. big."

In the car, Miyazaki Sosuke once again browsed his rectification report and the progress submitted by Tamaki Tasama. He couldn't help but smiled triumphantly, which felt quite interesting.

He felt that Mr. Tamaki's marketing methods were truly masterful, which made Miyazaki Aosuke very impressed.

At the same time, looking at the constant flow of traffic outside the car window, Miyazaki Aosuke also had to be thankful for his luck. He actually had a pillow to lean on if he wanted to sleep. A talent like Tamaki would take the initiative to vote. Is it true that he is really negative? Is there a mission?

The morning sun rose outside the window, and Miyazaki Sosuke’s face was smeared in profile by the morning sun. Miyazaki Sosuke’s heart was full of self-confidence. In the lucrative pharmaceutical industry, he Miyazaki-the savior-Sosuke, is finally coming to save the world ?

The reason why Miyazaki Sosuke is so confident is that in addition to his continuous success, which has filled him with the belief that he will win, the special circumstances of the Japanese pharmaceutical market are also the driving force that inspired his ambition.

In 2012, China just surpassed Japan to become the world's third largest pharmaceutical market, but Japan's pharmaceutical industry is still very strong.

Japan, like China, has many pharmaceutical companies, and Japan is also the country with the lowest rate of generic drugs. The prescription volume of generic drugs has been less than 60% of the total prescription volume for a long time, and before 2010, it was only below 40%.

These data are a number of large market research companies hired by Miyazaki Sosuke. After analyzing the drug use and drug sales of major hospitals and medical institutions in Japan in the past two decades, the analysis data is summarized.

This means that the Japanese drug market does not accept generic drugs and relies more on new drugs.Therefore, in Japan, innovative pharmaceutical companies can obtain opportunities for rapid development.

Most of the local giants in Japan started with the new "METOO" drug. The "METOO" new drug here is not the one in Hollywood, but the three brothers of the pharmaceutical industry often saying "me-too, me-better, and me-best".

Me-too drug refers to the large molecular structure modification or modification of a new breakthrough drug without infringing the patent rights of others, looking for the same or similar mechanism of action, and having a certain therapeutic application. New drugs with these advantages.

Simply put, Me-too drugs are different from "generic drugs" that completely copy the chemical structure of others. They refer to drugs with their own intellectual property rights.

Me-too drug research and development is also a strategy widely adopted by countries in the world today. It has the characteristics of low investment, short cycle and high success rate. It is an important way for new drug research and development, and it is also a shortcut to transform from imitation to innovation.