Chapter 477 - 258: Will Create a Terrifying Record
These four commercials were arguably the best in the mobile phone industry. No matter which one he chose, there was no way he could lose.
He planned to adapt the 2021 VIVO "Record Beautiful Life" commercial.
Because the Rice 8 Pay was targeting the youth market, and the phone’s camera was also a key feature.
Some of the lines from the commercial were quite memorable:
Life is vibrant, the world is lovely!
You don’t have to know photography, but you have to record your life!
Time is fleeting; I just want to capture a single, brilliant moment.
...
Chen Jincheng wrote up the proposal in no time, but a proposal was just a proposal. Even if the lines were inspiring, a commercial couldn’t rely on text and dialogue alone; it needed corresponding visuals.
The acting and charisma of the actress in that VIVO ad brought those lines to life, perfectly showcasing the idea of "Record Beautiful Life."
So, when it came to choosing the actress, he had to think carefully.
He recalled that the actress in the VIVO ad wasn’t a celebrity, which was a deliberate choice to be more relatable to the general public.
First, she definitely had a sophisticated air. And that bright red dress, along with a cardigan—that style immediately made him think of Sister Feiye.
’That’s right, the "young stepmom" vibe!’
’It wasn’t a perfect match, but it was very close. Therefore, Sister Feiye was suitable.’
’She wasn’t a celebrity either. As an internet personality, she was more relatable to the public.’
’So, if he landed the Rice Phone commercial, he could give the opportunity to Sister Feiye.’
’Besides, she was already an advertising vlogger. This would boost her fame and help her sell products more effectively in her future videos.’
’After all, they had signed a five-year contract. If her sponsored videos performed well, the company would earn more too.’
’It was more cost-effective.’
’As for what would happen in five years, that was too far off to worry about.’
Just then, he heard a knock on the door. He looked up and saw Sister Feiye standing at the entrance to his office, a strange and complicated emotion on her beautiful face.
Looking at her, Chen Jincheng felt it was a real "speak of the devil" moment. He asked, "Sister Feiye, you’re here so early, and with that look on your face... Did something go wrong with the shampoo commercial?"
Sister Feiye didn’t answer. Biting her lip, she seemed to throw caution to the wind and walked into the office. "Boss, you’re going to the Rice Group to bid for the commercial, right? Can I go with you? I want to see how it all works."
"Of course!" Chen Jincheng agreed immediately. After all, once he secured the commercial, he wanted her to be the female lead anyway.
And so, his gaze swept over Sister Feiye, completely undisguised, comparing her to the actress from the ad in his memory. Their styles were a very close match.
It was just that Sister Feiye’s figure was better than the non-celebrity actress’s, and she was more beautiful, too.
That was hardly a problem, though.
Sister Feiye noticed Chen Jincheng’s gaze; it was, after all, so intense and brazen.
’She knew it. He would definitely get ideas.’
’She had only just suggested going to the Rice Group with him, and he was already acting like this.’
’If he really landed the Rice Phone commercial and she wanted to be a part of it, it went without saying... she would have to become just like those Miss Chengs.’
’But she had to be the female lead, no matter what.’
Chen Jincheng, however, had no idea what she was thinking. He was simply very satisfied with Sister Feiye as a candidate for the female lead.
Just then, Sister Hong hurried into the office. "Boss, check out the latest trending news on Tiao Yin about the shopping cart feature."
Chen Jincheng was a little confused.
’What’s going on?’
He took out his phone, logged into Tiao Yin to check, and his eyes immediately lit up.
’If he could just land Boss Lei’s phone commercial, wasn’t this opportunity tailor-made for him?’