Chapter 491 - 264: Boss Lei: Chen Jincheng Gets Me
The more viral it went, the more people would get involved, increasing the attention and popularity of Rice and this Boss Lei.
But when Wei Yuan and the other people from Rice heard this, they exchanged looks of surprise.
They actually thought it made a lot of sense.
But no matter how much sense it made, they still didn’t know if they could actually achieve what he had described.
After all, enhancing the Affinity of Rice’s products and boosting President Lei’s personal image and influence would require a massive amount of popularity. Besides, bought popularity was useless.
Sister Feiye, however, suddenly looked at her boss with a hint of admiration.
’Seriously, I work in this industry myself, so I know how hard it is to create a viral video. When planning one, you usually just look at what’s currently trending on Tiao Yin or what elements might become popular.’
’After filming, whether it blows up or not is all down to luck.’
’There’s really no one else who analyzes things from so many angles like the boss does. It’s like he has a deep understanding of the Tiao Yin user’s psychology.’
’This is so amazing.’
’It feels like I just attended a masterclass packed with valuable information.’
But then she realized that no matter how valuable the lesson was, she probably couldn’t replicate it. It seemed simple on the surface, but in reality, she had no idea how to apply it.
At this moment, Lei Xiaojun also sighed with emotion. "Mr. Chen, after your explanation, it’s like a lightbulb went off for me. This is indeed a great plan. So, should I upload it directly now?"
Chen Jincheng nodded and said, "That’s right, President Lei. You can just upload it directly."
As he spoke, he sent the video to Lei Xiaojun and, at the same time, used a Famous Meme Heat Card on him.
A game notification appeared:
[This target meets the requirements for using the Famous Meme Heat. Upon uploading a video of this meme type, the heat will take effect!]
Lei Xiaojun was already operating his phone.
He had a Tiao Yin account. Although he had never posted a video, he had been keeping an eye on the Tiao Yin scene ever since he started watching short videos.
However, his Tiao Yin account name wasn’t Lei Xiaojun.
Because the name "Lei Xiaojun" had already been registered by someone else.
So, he could only use ’Lei Xiaojun-ah’!
This was actually an easy problem to solve. He just needed to contact Tiao Yin and get a "Big V" verification. Before, he had only used the account to browse Tiao Yin, so it wasn’t necessary.
After he started uploading the video, he thought about the title for a moment and wrote: "Hello everyone, I’m Lei Xiaojun. It’s a pleasure to meet you all!"
He tapped "Upload."
At the same time, Chen Jincheng received another game notification:
[The ’are you ok’ Meme, the Root of All Evil, Heat Card has been activated. Heat is being distributed...]
After receiving this notification, Chen Jincheng also took out his phone to search for and check the video stats for President Lei.
Lei Xiaojun
Lei Xiaojun-ah
Seeing these two usernames in the search results, Chen Jincheng knew that President Lei was also a victim of name-squatting.
In his previous life, many celebrities had become victims of name-squatting.
Peng Yuyan and Daniel Wu, in particular, were some of the most tragic victims, even posting videos to poke fun at themselves.
Sure enough, it was only after clicking on ’Lei Xiaojun-ah’ that he saw the video he had just edited.
But in the short time it took him to search, he saw that Lei Xiaojun’s video already had over 800 likes. After a refresh, it was over 950.
As expected, the Heat Card had taken effect, and President Lei’s gag video immediately started gaining traction.
He opened the comments section, and the comments inside were quite interesting:
"Holy shit, from the title I thought the big boss had made a Tiao Yin."
"Damn, turns out it’s just some impostor who made a gag video."
"Bro, you’re this bold, does Boss Lei know about this?"
"I thought you were the real deal, I almost begged you for a Rice Phone."
"..."
Chen Jincheng really couldn’t help but laugh.
This generation of Tiao Yin netizens truly couldn’t recognize the real deal when it was right in front of them.
"I’ve become a fake," Lei Xiaojun said, his face filled with emotion.
However, his face was also filled with surprise. "These numbers are climbing pretty fast. It’s already at 15,000 views, over 1,300 likes, and 103 comments."
"That many?" Wei Yuan was startled when he heard the stats.
Since he had already identified Tiao Yin as a potential new promotional front, he had naturally had his department’s analysts conduct a detailed analysis of the platform.
Therefore, he had some understanding of how things worked on Tiao Yin.
He knew the kind of stats a typical video from an influencer could get. If an influencer didn’t catch a wave of traffic, under normal circumstances, take a five-million-follower-level influencer for example.
A popular female influencer at her peak might get a hundred-thousand-plus likes, while a video without any hype might only get a few tens of thousands of likes.
If they were past their prime, even with over 20 million fans, a video might still only get a few tens of thousands of likes.
So, he knew exactly how incredible it was for President Lei to get over 1,300 likes in the time it took to eat a few bites of food.
’At this rate, won’t it hit one or two million likes in an hour?’
Sure enough, as they drank and chatted, half an hour passed, and Wei Yuan discovered that President Lei’s video had already reached 650,000 likes.
Damn!
’This is terrifying.’
’President Lei is really about to blow up.’
’Or maybe Chen Jincheng is just that incredible?’
’There’s almost no one on the entire Tiao Yin platform who can get this terrifying number of likes in just one hour.’
’It’s like he’s using cheats!’
Lei Xiaojun had also studied Tiao Yin. Although his research wasn’t overly detailed, he also understood how terrifying these numbers were.
Seeing these stats, he couldn’t help but say, "Mr. Chen, I have even more confidence in your video sales-pitch now. Come, let me toast you."
He was truly impressed.
He had only casually tested the waters about promoting on Tiao Yin, and the other party had casually said he could help plan it. Then, right here during dinner, he had orchestrated such a viral video.
The view count had already reached over 6.5 million.
If these were views on an advertisement, how terrifying would that be?