Chapter 506 - 269: A Terrifying Record! Instantly Breaking 1 Billion
And this wasn’t even the final sales figure. Chen Jincheng’s video-based sales would continue to add more orders later on.
Chen Jincheng was completely off the charts.
Furthermore, Chen Jincheng’s method of using a live stream to support video sales sparked a flicker of inspiration in people’s minds, though it was still a fleeting, unformed thought.
This felt like it could be the next major trend in e-commerce.
On Tiao Yin, as Chen Jincheng’s live-commerce data was updated, an untold number of people were left stunned. In particular, those who were following the two ranking lists for the shopping cart feature were utterly dumbfounded the instant the numbers refreshed.
On the sales volume leaderboard, Chen Jincheng had instantly skyrocketed to first place.
He appeared there without giving anyone even a moment to react.
When they saw the total sales figure—1.068 billion—everyone’s minds went blank.
Keep in mind, even with Jiang Xiaobai’s terrifying numbers, their final sales were only around 50 million.
As for everyone else, the less said, the better.
And now, what had Chen Jincheng just done?
His total sales were being measured in the billions.
All of a sudden, he made everyone else on the leaderboard look like complete trash.
Original Soundtrack.
After Yuan Peng found out that Chen Jincheng had invited Boss Lei to the live stream, he’d been lurking in the stream the entire time.
He was truly envious watching Chen Jincheng and Boss Lei chat so casually and confidently.
When he saw that incredibly persuasive "short essay," he knew Chen Jincheng’s video sales figures this time would be anything but ordinary.
He became even more certain when he saw more than half of the 1.4 million-plus viewers suddenly leave the stream to go to Chen Jincheng’s main page.
But seeing the refreshed sales figure of 1.068 billion for himself still made his scalp tingle.
With that number alone, all of Original Soundtrack’s video sales this time didn’t even add up to the rounding error on Chen Jincheng’s total.
And yet, here they were, holding a victory banquet for their own paltry numbers.
Suddenly, the victory banquet seemed to have lost all its flavor.
However, his fighting spirit was quickly reignited. Chen Jincheng had just provided a perfect case study for all these MCNs.
It was just like when Second-Life Star started recruiting girls from nightclubs en masse. Everyone, including Original Soundtrack and those other Company MCNs, had started copying them. All across the country, pretty girls from nightclubs and massage parlors were being recruited by local MCNs.
Not only were these girls cheaper to train and quicker to pick up live streaming, they were also more entertaining.
As a result, the kind of... fun these MCN bosses were having was on a whole other level than before.
Many an MCN boss sighed in admiration: Chen Jincheng really knew how to play the game.
If they could learn from Second-Life Star about recruiting nightclub girls, then they could certainly study and learn from their sales methods now.
His standards weren’t even that high. He wasn’t asking to surpass a figure like Chen Jincheng’s; he’d be happy if they could just achieve a fraction of that number next time.
「In the restaurant.」
Wei Yuan, his face a mask of astonishment, immediately handed the data report from the company over to Lei Xiaojun. He really couldn’t keep his composure after seeing those numbers.
Seeing his subordinate’s stunned expression, Lei Xiaojun knew the numbers had to be outrageous. Otherwise, Wei Yuan wouldn’t be reacting like this.
When he saw the latest order count was approaching 500,000 units, even he couldn’t stop his eyes from widening in shock.
’If this were up to our own Rice Home offline promotions, or even our flagship stores on Mou Jing and Mou Dong, how long would it take to sell this many units?’
Our previous best record was 500,000 units in half a month.
And the key thing was, that record was achieved only after pouring massive amounts of money into advertising—placing ads on various websites and TV stations, with each campaign costing tens of millions, if not hundreds of millions.
How much had they invested this time?
’Just the thirty million for Mr. Chen’s consulting and Sister Feiye’s appearance fee.’
’Honestly, for a corporation the size of Rice Group, that expense was practically nothing.’
Other than that, there was just Mr. Chen’s sales commission.
But even without his commission, the costs for offline store promotions and the channel fees for Mou Dong and Mou Jing wouldn’t have been any less.
Selling so many units in such a short time meant huge overall savings. The key was the speed—a rapid sales volume and a fast market rollout were tremendously beneficial for capturing market share.
Crucially, they had reached this number in less than half an hour. The live stream wasn’t even over, and the video itself would continue to generate sales until its popularity waned—which would be tomorrow at the earliest.
’So, Mr. Chen’s sales forecast is completely achievable,’ he thought.
By then, all the websites and TV stations would be reporting on this, whether we paid them for advertising or not. Failing to report it would just mean they were behind the times.
Chen Jincheng, of course, saw Boss Lei’s excitement. The numbers clearly hadn’t disappointed him.
But he knew that compared to the numbers Boss Lei had achieved at a live-streamed product launch in that other world, this was nothing.
Now *those* were the numbers he would call terrifying.
His current sales figure of over a billion couldn’t even compare to the live-commerce records set by Lion King and that Ms. Dong.
One of them had sold 6.4 billion in a single day, and the other had sold 6.58 billion in a single stream.
Even with all the advantages he’d leveraged this time, his final sales total would still fall far short of those two records.
Still, it was late 2018. For this point in time, his achievement was one of a kind. For at least the next two years, it would be a record that the entire internet would look up to in awe.
Boss Lei was already speaking hurriedly to Chen Jincheng. "Mr. Chen, I feel we should sign your consulting contract right now. Otherwise, I’m afraid someone will have poached you by tomorrow."
Almost as soon as the words left the mogul’s mouth, Chen Jincheng abruptly saw 200 Carnivals float across the screen in his live stream.
Seeing the username of the person who sent the gifts, he shot a stunned look at Boss Lei.
’Did you bless that mouth of yours or something?’ he thought.
’That was way too fast.’