Chapter 496 - 266: Promoting the Rice Phone?
Chen Jincheng posted a new video. It was a sales teaser with the title: "I’ll be seeing you all soon with a new product."
The video was a short clip from Sister Feiye’s ad for the Rice Phone, but it was impossible to tell what the advertisement was for from the clip alone.
He saw the online controversy surrounding him, as well as the discussions claiming that if he tried to sell products now, his hype would be completely overshadowed by Boss Lei’s.
But this was intentional—nothing more than a small warm-up.
He was preparing for the upcoming live stream.
The next step was to use the SS-Class traffic boost Tiao Yin had given him to go live. Moreover, he planned to have Boss Lei appear on camera during the stream.
When the time came, those who thought his hype was being negatively affected by Boss Lei would be shocked to discover they were actually working together.
They would realize that Boss Lei’s whole campaign was his handiwork.
’With an SS-Class traffic boost and Boss Lei’s current hype, I’m sure the number of concurrent viewers for this stream will far surpass my previous peak of 550,000. Hitting over 20 million total views will be no problem at all.’
’Besides,’ he thought, ’one SS-Class traffic boost isn’t enough. If I tell Tiao Yin that I’ll be streaming with Boss Lei, couldn’t they give me at least one more SS-Class boost?’
’In that case, breaking a million concurrent viewers wouldn’t be a problem.’
However, he needed confirmation from Boss Lei before he could negotiate with Tiao Yin.
Before long, he brought Sister Feiye to the Rice Group headquarters again.
Wei Yuan was already waiting at the main entrance with a few people. Seeing Chen Jincheng arrive, he rushed forward to greet him warmly.
"Mr. Chen, this plan of yours is incredible! President Lei has been smiling all day," Wei Yuan couldn’t help but gush the moment he saw him.
One of the men beside him chimed in, "With this kind of hype, everyone’s paying attention to Rice Group and President Lei. This is the kind of publicity money can’t buy."
"Mr. Chen, President Lei is waiting for you in his office. Let’s head up!" Wei Yuan quickly added.
"Mm," Chen Jincheng nodded and followed him upstairs into Lei Xiaojun’s office.
The tycoon’s office wasn’t extravagantly decorated; you couldn’t even call it luxurious. It had a minimalist style with simple furnishings, which you could tell perfectly suited his "tech guru" personality.
Seeing Chen Jincheng arrive, Lei Xiaojun greeted him enthusiastically. "Mr. Chen, come in, have a seat! My follower count has already broken 15 million, and it’s brought a huge wave of hype for Rice Group."
"You’ve put our entire marketing department at Rice Group to shame with this."
Chen Jincheng could see the tycoon was in a great mood. In that case, inviting him to the live stream shouldn’t be a problem.
So, after chatting for a bit, he seized the opportunity to say, "President Lei, let’s take a look at the commercial first."
Lei Xiaojun nodded. "Let’s do as Mr. Chen says. We’ll watch the commercial."
Chen Jincheng took out a USB drive containing the commercial.
Lei Xiaojun had his secretary take it and play it on the office’s multimedia system.
A moment later, an image appeared on the projection screen.
The scene opened, bright and clear. Sister Feiye, dressed in a long white gown, did a spin under a tree. She then took out the Rice 8 Pay phone and began to film the sunlight filtering through its leaves.
The video then cut to a shot of her focusing the phone’s camera as the ad copy began, delivered as a voiceover perfectly synchronized with the visuals.
Watching this, Lei Xiaojun, Wei Yuan, and the others nodded in approval.
They were particularly impressed by the shot of the sunlight filtering through the gaps in the leaves, falling onto Sister Feiye’s beautiful face and making the Rice 8 Pay phone glint in her hand.
Then, as the scenes transitioned, the lines from the script were delivered one by one.
Lei Xiaojun nodded nonstop, a clear sign that he was very satisfied with how the commercial was filmed.
When the final line was spoken—"The Rice 8 Pay helps you Record Beautiful Life"—Lei Xiaojun erupted into thunderous applause, and Wei Yuan and the others naturally followed suit.
Lei Xiaojun couldn’t help but exclaim, "Mr. Chen, we at Rice Group absolutely made the right choice in hiring you to shoot this commercial. This is, by far, the best ad we’ve ever filmed for a Rice Phone."
Wei Yuan and the others all chimed in, nodding in agreement.
It was true; the commercial was a perfect match for their new phone.
"You’re too kind, President Lei," Chen Jincheng said modestly, though inwardly he wasn’t surprised by Boss Lei’s praise. ’After all, in another world, this was considered one of the top three phone commercials ever made.’
Lei Xiaojun then asked, "Mr. Chen, so the next step is to upload the video and start sales, right?"
Chen Jincheng shook his head. "President Lei, before we use the video to drive sales, I want to build one last wave of hype. I’m thinking of doing a live stream during dinner tonight, and I’d like to invite you to appear on camera..."
He laid all his cards on the table, explaining everything about the SS-Class traffic boost from Tiao Yin and his plan to leverage President Lei’s current hype.
Hearing this, Lei Xiaojun instinctively asked, "So you’re saying that, according to your estimate, we could really get over a million concurrent viewers?"
Wei Yuan and the others all turned in unison to stare at Chen Jincheng.
That number was simply staggering.
If they broke a million *concurrent* viewers, just how many total viewers would the stream get?
"As long as you’re willing to cooperate, President Lei, it won’t be a problem," Chen Jincheng said with a firm nod.
’And this was Tiao Yin in October of 2018,’ he thought. ’The platform’s number of daily active users hadn’t even reached its peak.’
’Otherwise, in the era when Tiao Yin became a traffic behemoth on par with Penguin, a stunt like this with Boss Lei’s participation would be even bigger. Even if he couldn’t break Dong Yuhui’s record of over 4.5 million concurrent viewers, doubling the current goal to over 2 million would be no problem at all.’