Starting from a Bar to Sign Internet Celebrities

"So, President Lei, you could also introduce the Rice 8 some more, or you could chat with everyone about the history of Rice Phone. I’m sure everyone is very curious about that."

Lei Xiaojun nodded. "Alright, then I’ll talk about the history of Rice Phone. I have to think back eight years. Honestly, I was quite lost at the beginning and never imagined Rice Phone would get to where it is today..."

Chen Jincheng knew very well that stories from a big boss about overcoming hardship were the most popular.

First, it sparked curiosity and envy.

Second, it had entertainment value and created buzz.

Third, once you’re successful, whatever you say is considered right.

Even if Brother Ma pretentiously said he didn’t love money and had never seen his salary, or if Mou Dong said with a straight face that he was "face-blind" and didn’t even know if his wife was pretty.

It was clear that Lei Xiaojun’s trip down memory lane was having a great effect.

At the very least, the live stream wasn’t losing viewers.

The retention rate for new viewers joining the stream was very high.

He would also chime in from time to time, not forgetting to remind everyone, "Click on the host’s profile picture to go to their main page. You can buy the new Rice 8 Pay from the shopping cart link in the first video. Today is President Lei’s special live stream event price, a direct discount of 600 yuan!"

In reality, this statement wasn’t much different from the usual live-stream shopping spiel: ’Everyone check out link number one, grab a voucher, and fleece the product provider.’

Now it felt even more like a live-stream shopping event.

Perhaps the people at Tiao Yin, seeing this, would be inspired and usher in the era of live-stream shopping even faster.

And indeed, Han Shangyou had been watching the live stream the whole time.

Just now, Chen Jincheng’s use of the live stream to support video-based sales had already given him a lot of inspiration.

Now, after hearing Chen Jincheng say just that one sentence, he saw the video sales data shoot up again by a large margin. It was a flash of inspiration.

’What if we attached a shopping cart directly to the live stream...’

He immediately shouted to his assistant, "Quick, notify the management of the tech department to have a meeting. Anyone who’s already off work needs to get here within half an hour."

"Yes, President Han." The assistant nodded immediately.

In the live stream, Lei Xiaojun had obviously also guessed the purpose behind Chen Jincheng’s words.

So, after talking a bit more about some of the difficulties Rice Phone had faced, he surprisingly took the initiative and said, "Thank you all for spending so much time listening to me ramble. For those interested in the Rice 8 Pay, you can click on Mr. Chen’s profile picture and place an order through the shopping cart link in his first video."

"This is my first time participating in a live stream on Tiao Yin, and it’s also the first sales launch for the Rice 8. So, we have a limited-time 600-yuan discount. The price will go back to normal after the live stream ends, so don’t miss out."

Chen Jincheng was amazed when he heard Boss Lei’s words.

’Holy crap, he learned that fast.’

Moreover, following Boss Lei’s words, the number of viewers in the live stream could be seen dropping by another large chunk. It was obvious that the newcomers were clicking into his main page and rushing off to place orders.

After that, Boss Lei was seen speaking eloquently again, "Looking at the comments, I see a lot of people are very interested in the R&D for the Rice 8 Pay. In that case, I’ll talk about some of the interesting things that happened during the development process."

Over the next while, Chen Jincheng discovered that the live stream seemed to have become Boss Lei’s show. He was doing all the talking, and what’s more, he was getting more and more comfortable with it.

The key thing was that the effect was surprisingly good; the sales data from the video link was constantly increasing.

Lei Xiaojun, for his part, had gotten completely absorbed. "Everyone wants to see me demonstrate the rear camera’s photo capabilities, so let me show you."

As he spoke, he took a picture of Chen Jincheng, then showed the photo to the live stream audience, saying, "Our phone uses a macro lens, which is a technological breakthrough..."

Wei Yuan and the others watched their boss in astonishment. Truly, they could see a sense of joy on President Lei’s face—or rather, the pride of someone sharing something they treasured.

And it was true. To Lei Xiaojun, the Rice Phone was like his own child.

Right now, he was showing off his ’son’s’ good points in front of over 1.4 million people. It was also his first time interacting so closely with so many users, answering their questions.

He could even share the design philosophy of the Rice 8 with everyone up close, allowing them to understand the Rice 8 better.

The feeling was truly intoxicating.

「Time passed.」

It wasn’t until the traffic boost from the two SS-Class live stream promotions was exhausted and the viewer count began to drop rapidly that Lei Xiaojun finally stopped, his voice a little hoarse from all the talking.

Only then did he look at Chen Jincheng apologetically. "Mr. Chen, I’m so sorry. I seem to have stolen the show. It’s my first time having an opportunity like this, so I couldn’t help but talk a little too much."

Chen Jincheng laughed and said, "President Lei, your live stream was very effective. I couldn’t ask for a better free laborer than you."

"I’ve truly learned a lot. In this respect, Mr. Chen, you are my teacher." Lei Jun and Chen Jincheng exchanged a few more words before he turned to Wei Yuan and asked, "How are the orders now?"

"It’s simply unbelievable." Wei Yuan handed over the latest data.

When Lei Xiaojun saw the numbers, he couldn’t hide the delight on his face.

1,012,341.

After a single live stream, they had actually broken a million orders.

On the two leaderboards for the shopping cart feature, the order count had shot directly into second place.

As for the sales revenue leaderboard, that sales figure was even more terrifying: 2.227 billion.

At this point, Chen Jincheng also said a few words to the live stream audience before closing the stream. At the same time, the price on the shop page linked from the video was changed to 2,800 yuan.

The previous price of 2,200 yuan had been set by Rice Group after considering various factors, giving it a good competitive advantage against similar products.

Now, thanks to this promotional hype and the impact of a million orders in such a short time, it could maintain a huge competitive advantage even at 2,800 yuan.