Chapter 523 - 277: Tiao Yin Discovered the Traffic Funneling
However, the boss had given specific instructions, so her job was just to make the arrangements. Fortunately, she had ten days, from the 20th to the 30th. Even if the girls had other events during that period, she could work around their schedules.
Chen Jincheng then asked Sister Hong, "How many people do we have in the tech department now?"
Sister Hong explained, "We have five employees. They’re mainly responsible for technical issues with the official platform and for driving traffic from Tiao Yin. But before, we were driving traffic on the sly, so we could only attract Second-Life Star’s existing fans."
"Right now, the official site only has 1.5 million registered users, and the daily active user count isn’t high. Fans only seem to log in when the girls post new, sexy photos."
"But, Boss, you ordered us to start driving traffic openly, so we should see a surge in registered users. The problem will be how to increase the daily active users. Just relying on the girls posting sexy photos definitely won’t be enough."
Chen Jincheng nodded and said, "Sister Hong, could you get the head of the tech department in here?"
This time, for the *Ancestral Master Simulator* game, they not only needed to film the video assets but also create a game engine to embed those scenes into.
That was a job for the tech department.
’And as for increasing daily active users on the site, relying solely on the girls posting sexy photos isn’t enough. I can just add some behind-the-scenes footage from the *Ancestral Master Simulator* shoot.’
’This was the first time he’d gathered so many of the ’Miss Cheng’ girls at once. With such a major production, just releasing a few photos would definitely pique people’s curiosity.’
’Besides that, he also thought of other ways to boost the website’s activity.’
’He could create one of those mini-games that go viral like a plague.’
Mini-games, also known as mini-program games, have a very small memory footprint. They don’t even require a download and can be run directly within a mini-program.
Back in 2016, after the WeChat mini-program *Jump Jump* launched and became a sensation for a while, the entire mini-program game market began to boom.
But the one that left the deepest impression on him was *Sheep Over Sheep* from four years later. That game was insanely popular, spreading like a plague, and most importantly, it was incredibly addictive.
’Games like that had a simple core and were easy to develop. He could have the tech department whip them up.’
’And there were plenty of other mini-games that went viral like a plague; he could have the tech department make them.’
’Weren’t these kinds of addictive games the perfect way to boost daily active users?’
Sister Hong didn’t know what her boss was planning, but she did as she was told and called the head of the tech department.
Before long, the head of the tech department arrived.
Sister Hong made the introduction. "Boss, this is Wu Ke. He’s the one who built our official website’s system."
"Boss," Wu Ke greeted him respectfully at once.
"Mm," Chen Jincheng nodded, then asked Wu Ke, "Are you familiar with interactive movie games?"
Wu Ke nodded. "An interactive movie game is a form of entertainment that fuses elements of film and video games. Its defining feature is that the player’s—or viewer’s—choices affect the direction of the plot."
"During gameplay, the player’s dialogue options and decisions determine how their relationships with different characters develop, as well as the story’s final ending."
"This genre gives users a strong sense of participation and immersion, allowing them to be more than just passive consumers of content. They become a key factor in influencing the plot."
"These kinds of games are starting to get popular now. They’re also simple to produce, so a lot of game companies have started making them."
Chen Jincheng nodded and asked, "If I tasked your department with creating a game like this, could you do it?"
Wu Ke replied at once, "Boss, that’s not difficult. There are five of us right now. I can take two of them and focus on building the game engine."
Chen Jincheng smiled. "Hire more technical staff. Besides making an interactive movie game, I also need you to create some mini-program games. You need enough people to guarantee you can produce three mini-program games in a short amount of time. Figure out how many people you need and let Sister Hong know."
"Yes, Boss!" Wu Ke nodded, his face beaming with delight. This meant the boss was planning to give him a significant role.
’If the tech department hired more people, it would expand, and his own authority would naturally grow. As long as he did his job well, a raise was practically guaranteed.’
He quickly asked, "Boss, what kind of game did you have in mind? What’s the specific concept?"
Chen Jincheng gave his instructions directly. "Focus on the interactive movie game first. I’ll send you the concept and script. You go ahead and build the basic game engine and framework. In the meantime, I’ll lead a team to film all the video assets."
"Also, don’t stop driving traffic to the website. That’s one of our company’s most important tasks moving forward."
"Yes, Boss!" Wu Ke nodded immediately, his face full of energy. ’Whether or not you feel motivated at a company all depends on whether it has a future.’
’And right now, he felt this company had a future. No matter what, as long as there were projects to work on, there was always a chance for success.’
’If one project succeeded, they could always move on to the next, right?’
In the days that followed, Second-Life Star became a hive of activity. The tech department began aggressively driving traffic to the site while also starting production on the engine for the interactive movie game.
Meanwhile, right up until the 20th, Chen Jincheng was busy helping the girls of Second-Life Star film their videos, mainly by making appearances in them.
Sometimes he appeared as a boyfriend, other times as an older brother, a guy bestie, or an old classmate...
These were the girls Sister Hong had selected, all of whom already had good performance metrics. His appearances helped pull in a huge wave of new traffic for them, and their numbers rose nicely.