Chapter 540 - 285: What is This Liquor? Dumbfounded
As he spoke, Lin Hongxiao had already picked up his phone to search, and sure enough, he found the latest video posted by Chen Jincheng.
The video’s content was simple: "Second-Life Star’s new product. See you all on Tiao Yin today at 1:00 PM sharp!"
In other words, the alcoholic beverage from the distillery Chen Jincheng had invested 300 million in was about to launch this afternoon.
"Still pulling these kinds of gimmicks." Lin Hongxiao couldn’t help but laugh. He then said to his assistant, "I’m also going to start my stream at 1:00 PM. I have to ride this wave of hype. I’ll go live and have my viewers watch Chen Jincheng’s new product launch with me, and I’ll sell my courses on the side."
Many people saw Chen Jincheng’s new video. With the matter trending so heavily, there was no telling how many people wanted to see what this beer he’d supposedly made was actually like.
At Rice Group, in Lei Xiaojun’s office, he was listening to a report from Wei Yuan. "President Lei, in just this short time, including the 2 million units sold through Mr. Chen’s live-selling video, we’ve sold a total of 5 million Rice Phones."
"This also sets a new company record for the fastest to 5 million units sold. Mr. Chen’s live-selling, his ad, and that write-up of his were all incredibly effective."
Lei Xiaojun nodded. "Indeed. Mr. Chen is a master when it comes to shooting ads. We should learn from his strengths."
Wei Yuan, however, frowned. "I can’t deny that, but now that Mr. Chen is starting his own business, it seems his business acumen is lacking. He invested 300 million into making beer. I’ve analyzed the beer market, and I don’t think he’ll be able to break into it."
Hearing this, Lei Xiaojun laughed. "How do you know he’s making beer? He never once said he was, from start to finish. That was all coming from that so-called investment expert, Lin Hongxiao."
"Besides, if you look closely, you’ll find that Lin Hongxiao’s every move makes it seem like he’s being led by the nose by Mr. Chen."
"Right now, it seems like no one is optimistic about Mr. Chen’s chances. They’re all waiting to watch him make a fool of himself. But at the same time, this means everyone’s attention is focused on Mr. Chen’s product."
"Just imagine the advertising effect if Mr. Chen releases his product now. If what he made isn’t beer at all, but some other kind of alcoholic drink, and a good one at that, the impact won’t be any less than the hype Mr. Chen generated for our Rice Phone."
"I trust my analysis. This must all be part of Mr. Chen’s plan, step by step."
Thanks to that whole operation with Mr. Chen, his own follower count had been steadily rising, recently surpassing 20 million. Because of this, he’d been studying how Tiao Yin worked and had naturally been following the situation with Chen Jincheng.
And he was confident his analysis was correct.
Wei Yuan was shocked to hear this. "If that’s the case, does that mean Mr. Chen has been planning this ever since his 300-million-yuan investment was exposed? That’s incredible."
Lei Xiaojun smiled. "He’s about to launch his product, isn’t he? We’ll know soon enough."
「Second-Life Star.」
Chen Jincheng led his team back to the company. The daytime portion of the ad, where the male and female leads meet, had been filmed smoothly and was now complete.
Once back at the office, he had Lao Chen give the footage to Xiaoliao to begin editing.
Xiaoliao and his team had already finished editing the bar and nightclub scenes that were shot yesterday.
By noon, Xiaoliao and his team had finished editing the ad for the Soda. He played it for Chen Jincheng, Lao Chen, and Sister Hong to watch.
Xiaoliao made sure to add, "Boss, you guys shot a great commercial. It made our job editing it much easier."
The ad was indeed very well-edited. Chen Jincheng was quite satisfied. He checked the time and said, "Now that the ad is done, send it to Tiao Yin for review. Then, everyone go get some lunch. We’ll start the live-selling stream this afternoon on schedule."
Hearing his words, everyone nodded in unison.
「Tiao Yin.」
Han Shangyou had been keeping a close eye on the situation. The moment Chen Jincheng submitted the video for review, a report landed on his desk.
But his assistant came rushing in, a look of utter astonishment on her face. "President Han, Chen Jincheng’s commercial has been submitted for approval, but... it’s not for beer. He’s created a completely new kind of alcoholic beverage."
Han Shangyou said urgently, "Play the video. Let me see it."
The assistant nodded immediately and played the video. Soon, an array of colorful Sodas in a nightclub setting filled the screen.
After watching the commercial, especially the tagline, he knew it was an extremely high-quality ad.
’Everyone’s been led around by the nose by Chen Jincheng. Brilliant!’ Han Shangyou finally realized. He knew that this time, Lin Hongxiao was probably done for.
He immediately instructed his assistant, "Keep a close watch on the sales data from Chen Jincheng’s live stream for this drink. If the numbers are good, ban Lin Hongxiao’s account directly!"
"Yes, President Han." The assistant nodded, feeling a pang of sympathy for Lin Hongxiao.
’The guy finally got such great numbers; he must be over the moon. And now he’s about to get banned,’ she thought.
’Based on my own judgment, Chen Jincheng is so good at live-selling, the ad quality is excellent, and the current hype is through the roof. The sales figures are bound to be good.’
...
Time flew by, and 1:00 PM soon arrived.
Lin Hongxiao started his livestream right after lunch.
He was going to watch Chen Jincheng’s "beer" launch with his audience to prove his own credibility. When Chen Jincheng’s beer inevitably failed to sell, that would be the perfect opportunity for him to push his courses.
’If everything about Chen Jincheng’s investment goes exactly as I predicted, won’t that prove my credibility?’
And with all the hype, his stream had once again broken past 100,000 concurrent viewers.