Still, Wait For Me

On the Weibo side, the company Star Technology did not provide any follow-up response.

Again, after Apple posted the first tweet, there was no response.

Looking at that microblog, more and more inquiries, more and more attention, apple in the high seas called Xu Tiansheng and said:

“Can't wait, can't wait, Xu Tiansheng, I don't want to be cold, I really want them to hear my new song, and see the MV, maybe Teacher Fang will see it too? ”

Xu Tinsheng smiled bitterly and said, "Let's wait a few days for things to ferment. ”

That is the nature of the human being, an event that, if the answer is clear, will soon subside. On the contrary, the more guessy, conceivable, debatable and even controversial it is, the more popular it becomes.

This phenomenon became more pronounced in the age of the Internet.

The hottest topic on Twitter is undoubtedly the return of apple. In the whole orchestra, apple certainly doesn't have that status, but in the freshman tweet, she's the only one.

Around the apple, there are more topics and more popular tweets.

"Why did the returning apple turn into Cenxi Rain? Because of the pain, she wants to forget.

"Thoughts on whether apple has successfully terminated its contract with Tianle and signed a new brokerage firm.

Still guessing new songs? Didn't you see the word "long time no see" on Twitter?

"Shut up and give me time to publish my new song.

"Where have you been for more than six months? How have you been? Are you unhappy?" We're still here.

……

The Rational Party and the Emotionist Party joined forces. Several of these posts, looking at the apple herself as crying, tried to respond to the impulse of comfort one at a time.

At the same time, the anxious waiting fans and the leisurely watching parties themselves opened up on Weibo, without any guidance, the sun, the sun, the sun, the food, the paragraphs, including the confession, the recording of the breakup of mood... all appeared.

“Alas, did you sign up for Twitter? Just keep an eye on each other. ”

This phrase is beginning to appear more and more frequently on various occasions.

More and more people started pouring in who didn't even know who the apple was. This means that apple, in fact, was just an initial incentive, and in turn, she got more attention because of Twitter.

These people get to know her on the hottest topics on Twitter, and then go and learn about her past, and then either like or sympathize or be curious, and start expecting her.

When the registered users of Weibo reached 1 million, Xu Tiansheng also registered his Plus-V account. Then, people from the Black Horse Club, people around him, friends, classmates, golf buddies, all registered and followed each other.

One day later, Xu Tiansheng released her first tweet: Hu Shengfang, your mother called you home for dinner.

A lot of people took it seriously, a lot of people laughed, bored people decided to mix it up with a lot of fun, forwarded it, discussed it.

“Who is Hu Shengfang? ”

“Why didn't he come home for dinner? ”

“Hu Shengfang, it's been two days. Did your mother find you? ”

“From Hu Shengfang's refusal to come home for dinner to discuss the corruption of cyberaddicted teenagers. ”

“I guess Hu Shengfang doesn't go home to eat, probably just because his mother's cooking skills are poor. Girls, learn to cook, otherwise don't say tie up your husband, even your children will abandon you. ”

So in 2005, Hu Shenghong famously exploded with the birth of the first net red on the hotbed of Weibo.

Hu Shengming's Weibo account became one of the most followed outside of apple in just two days.

Rolex, Lamborghini, Hermes, Cigars… Hu Shengfang enjoyed this attention and began his twittering career, boasting in envy and scolding.

At a black horse gathering, Xu Tiansheng reminded him: “How can so many people look at your Twitter every day and not take the opportunity to take out your three KTVs and promote them? ”

How many people are rolling around in the mall. Just listen to this and you'll see, what a good free advertising platform this is! It's still free.

“Famous for advertising my products too… I'll send you a bottle of Rafi back. ”

After Gao Yupo said it, the knowledge of Weibo has been greatly deepened. There are more followers. Not only can you do free advertising for yourself, but you can also charge others to do advertising?!

Xu Tinsheng opened the door to the popular culture and commercial functions of Weibo manufacturing network with Hu Sheng fame.

……

……

2005, 22 April. Ten days after apple released its first tweet.

Homepage ads appeared on dozens of major websites, including Mutual Integrity City:

“apple cenxi rain, long time no see, April 29, 8: 00, see you on Weibo. ”

The same ad appeared not only in online media, but also in a full-page format in nearly twenty high-volume newspapers and magazines.

Meanwhile, in Shenghai, Yanjing, Xihu City, and other first-line and ultra-first-line cities, bus stop billboard ads, subway ads, building LED screen ads...

Xu Tiansheng broke down heavy gold and was paving the way for Apple to return to the mountains, while also promoting Weibo on a massive scale. The two are not contradictory and mutually reinforcing.

That's why Xu Tiansheng bought out the apple album at the time and worked with the Twitter project to promote it. Since we can do two things together and it works better, why spend two dollars?

Same day.

apple's Weibo account, Zenxiyu, updated the second Weibo.

There are only two words in the text section: "Round".

The drawing is the cover of the album.

The apple on the cover was wearing a T-shirt, shirt, jeans, cloth shoes, a guitar, walking in the sunny grass, overhead laughing, smiling brilliantly, unrestrained...

This is completely different from what she presented to everyone during the days of Tianle, where they positioned apple like an early jade singer, deliberately creating a gentle image, wearing a long white dress, and smiling softly...

Where's the apple? Xu Tiansheng thought what was wrong with him.

Now apple, in fact, doesn't say much about positioning and style. To look at the album cover photo, aside from youth and sunshine, there seems to be only one word left to describe: freedom.

Combined with text, people conjure up the meaning of apple:

She retrieved herself, once bound by apple, and returned to the free rain of Cenxi, which was a round.

The name of the album is "The Round."

Networkers basically guessed the meaning of the album's name.

First of all, it was a turn in apple's life, and in others' eyes, it was a turn in her singer's career, and apple became Tsenxi Rain. And for Apple herself, this return is probably her life trajectory before she turns ten, no longer lost, no longer fearful.

Secondly, the guess of the netizens:

Is this apple commemorating her time in the band?

Are you implying that this comeback has something to do with the band?

Is the new song written on a rotating basis?

……

The only thing online people can never understand is that the album name is Xu Tiancheng's.

That's another round.

……

Whether following apple or not, registered users of Weibo are beginning to show blow-out growth.

Shi Zhongjun quickly discovered the value of Weibo for the touch-sensitive operation of the artists under his banner. After communicating with Xu Tiansheng, he announced that all the artists under Tianyi banner were placed on Weibo...

At one point, Weibo registered users surged again.