Still, Wait For Me

Before Weibo, whether it was a supermarket at home, a platform for honest education, the same city business, including the later online "hungry bar”, Xu Tiansheng did not spend much energy and money on operational promotion. To say that advertising, it was just a small design borrowed from Dongfeng, and did not really smash advertising.

Then why did you do it on Twitter? Heavy gold smashing, paving the ground.

Because Xu Tiansheng demanded fast, he had to use the speed of thunder to lay his absolute leading position in the PC era on "Weibo”, a project that was actually easy to imitate, accumulating a large number of users and providing a leading experience.

Users are reluctant to leave an interactive platform and experience second, people first.

A man, if his circles are all on a platform, and there are many of his close interlocutors here, is much less likely to leave.

Therefore, Xu Tiansheng wants to circle you, circle your colleagues, circles of friends, classmates and relatives as soon as possible. Anyway, it doesn't make you a mess to move around.

Besides, you can also save new friends in strangers.

This concern arises from the fact that the Weibo business, unlike in the past, represents a "voice" project that, once developed, threatens the status of many large portals and interactive websites.

Xu Tiansheng did an education platform, pointing to a single clear point. Those giants were not necessarily interested. When doing business in the same city, they panicked, but when they transitioned in, think about it. Let's get hungry... Nima Exclusivity Agreement is a rogue means, what can others do? To open a bunch of restaurants for takeout platforms?

But unlike Weibo, the Weibo business makes these giants feel threatened, and at the same time, everyone can do it, everyone wants to do it, and there's no conflict with their content, their culture.

The key is traffic and voice, which is a must-have.

Therefore, Xu Tiansheng needs to be quick, fierce, and it is they who are to be prevented. He needs to make the star Weibo's authentic, leading, largest group, richest position as soon as possible.

It was like what he had seen in his previous life, and after XL Weibo went down, TX, SH, a bunch of giants followed, but finally speaking of Weibo, most people reacted to XL.

Xu Tiansheng didn't have the strength of XL, but to do XL's grades, so he drugged him.

Money is thrown out, the effect is huge, not to mention Weibo has been fermented for a while before, wait for Tianyi's stars to get involved, bring in a large number of fans, other stars and celebrities don't want to lag behind... Weibo registered users are constantly rising, and their ecological circles are gradually forming.

Hu Sheng fame exists, has made a lot of contributions in expanding the microblogging method. From him, the concept of fan economy began to be slowly realized by many people. Turns out he is not a celebrity, there is no product, and there is a fan economy.

One of the side effects of being too fast and too aggressive is that it can easily make people feel restless and uncomfortable.

Soon there will be people who know the insights of star technology: “The attitude of capital frenzy is really ugly. Xu Tiansheng is losing his steady, solid temperament as an educational platform. ”

Xu Tiansheng didn't think of it after listening, “You haven't seen the“ madness ”in years! The age of stirring everything up. ”

What really made Xu Tiansheng feel a little overwhelmed was that he was implicated in the apple. That's right, because in conjunction with Weibo's publicity, the apple regression seemed a little hyperbolic and too agitated.

This is certainly not a bad thing from a commercial point of view, but from the point of view of what apple wants for herself, and the state that Xu Tiansheng likes, this impatience is a hurt.

In fact, some fans are starting to resent it.

……

……

On April 29, 2005, at 8: 00 PM, Star Weibo updated its third Weibo account with the largest current fan base, Tsen Xiyu.

This may be the first time in history that a singer has ever placed an album on social media for the first time.

apple returns, Zenxi Rain's "Round Back" album stars the first MV of "Long Time no see", hung up on Weibo.

The first time I read more than 100,000, then 200,000, 400,000...

In fact, "Long time no see" will definitely not be the most popular song in this "Round Back" album. One of the reasons for putting it on the first order is, of course, the name and meaning of the song, which equates to the return of apple and saying hello to everyone.

“Hi, long time no see. ”

This feeling is very subtle and very touching.

Secondly, because Xu Tiansheng had already considered the irritability that excessive speculation and propaganda could bring, perhaps even the mood at the time when people lit this new song was anxious and irritable.

And the song "Long Time no see" has a lonely temperament.

Only loneliness can put an end to irritability and hustle.

There's another reason in the MV.

The images on the MV are black and white, showing an old-fashioned film feel.

Soft prelude sounds, people quiet down,...

In the black and white image, the apple is sleeveless and grows to a little above the knee, plain, without any patterning and intricately decorated skirts, long hair with a feeling of carelessness, without even fine makeup on the face, barefoot with white cloth shoes even looking a little old, with a slim ankle...

She simply crosses deep alleys, streets, old yards, towers and bungalows.

Everything in this city is black and white.

apple's temperament has changed, which is the first feeling of all fans.

If the previous apple was a sweet little girl, then she, perhaps, should be a deeper singer with more of her own thoughts and expressions.

This is the feeling that the image conveys.

Sound, apple opening, restless landing.

Commercial agitation, the hustle and bustle of speculation… all calm down.

“I came to your city,

Walk the way you came.

Imagine a day without me.

How lonely you are... ”

Not much ups and downs, just so faint, fans immersed as if in a friend's slow narrative, about a loss and search, it was a search that was not too hard, not too deliberate.

This feeling: I'm here, and I want to see you, and I'm afraid you don't want to see me... if it happens, it makes sense...

Occasionally fans withdraw from this state and marvel that the apple has even changed the temperament of the sound, although the sound itself cannot completely change, but the temperament of the sound is changing.

There are more professionals, you will also find that the apple sings so much, so much...

If the original apple, with its beautiful shape and sweet songs, and the songs that come back, is really good and red, then she's a real singer now.

A singer with his own voice traits and symbols.

The video switches, and the main character of the MV appears in the image.

However, the picture switched between the two, and there was no intersection between him and the apple.

He was alone, wearing a sweater, carrying a backpack, walking between cities.

The lens did not even give a close-up view and did not give the male lead a full view in front of the audience.

Only the most familiar, the most familiar, can identify, he is sincere.

The song continues.

The main actor walked through a small town with a small campus and baffled doors, and he stood by for a moment and took a ride away. The audience may think of the town they grew up in, the campus, and their friends and first lovers who separated during the spring onion years...

And the fact is, that's Li Bei, Li Bei Middle School, it just gets a little obscure in the black and white scene.

Then there is Jinnan City, the hillside behind the hospital and the forest road, the old house...

During her recovery period, Fucheng walked with her every day, walking very slowly...

Then there's Iwata.

“Take the picture you gave me.

The familiar street.

I just don't see you.

We can't go back to that day... ”

Streets, restaurants, cinemas, parks, hilltops, beaches...

Fu Cheng walked through every place he walked with his teacher during those two beautiful days...

Black-and-white images, lonely people, don't come back that day.

Then there's the slow trajectory of the green train, a small mountain village, and then... one city after another with or without a name... a completely strange station, street, face...

The picture keeps changing.

“Will you suddenly appear,

At the coffee shop on the corner,

I'll wave with a smile on my face.

Sit down and chat with you. ”

When apple sang, "Will you suddenly show up at the coffee shop on the corner," the camera swept past a coffee shop, the glass windows on the street, and even the audience sitting in front of the computer began to look forward to it, and the person being sought could show up.

However, there is always no third character in the lens other than the pedestrian acting as the background.

“How much I want to meet you,

Look at your recent changes.

No more talking about the past, just the hustle,

Say something to you, just say something.

Long time no see... ”

At the end of the picture, at night, in a strange city, the hero sat in the back of the bus, leaning against it, he leaned against the window, and the lens captured his somewhat blurred side face, his gaze, all the way across the river from the window.

Always, always, until the singing stops.

Subtitle dropped by the window: My phone number hasn't changed for over a year.

In the words of slag, an MV male actor who has never even shown his face, people see the deepest solitude in this image, on him.

In this solitude, there is actually solitude for everyone.

In this MV, apple is the singer, and the plot, it's just a play by a male lead, who keeps walking, looking, without any gain.

Xu Tinsheng got a call from Sonny. She cried silently on the other side of the phone and said:

“Xu Tingsheng, I miss Miss Fang so much, but how could she be so cruel... Fu Cheng...”

Xu Tinsheng smiled easily and said: "Fu Cheng, this bastard, it's hard to convince him, this MV also cost me a lot of money. ”

On the same day, in a small town in the southwest, in a small private school, in the teacher's office, there was a person looking at the computer on the table, and the scene was deeply painful, crying silently, and the tears kept slipping down.

My colleague saw it and said, "Teacher Fang, what's wrong with you? ”

“No, it's okay. I'll go back to the dormitory and cook. If the leader asks, help me out.” Fang Yunyao said that she took out her phone, hesitated and put it back.