Successful fruit picking system

Now that you have decided to promote hole shoes and build your own brand, you have to advertise!

Known for its strong advertising effects and high advertising costs, even after entering the era of new online media, after fewer and fewer people watch TV, Daxia Central Television sets a countdown before the evening news, including the end of the news and the beginning of the weather forecast The first 120 seconds of golden advertising space is not too much.

So people often use ridicules like "Your uncle or your uncle", "Please go back and sit down for the national team" to describe its status...

Today, many people who are still habitually dialing the TV to the Daxia CCTV set as the background sound before 7 o’clock in the evening, while placing the tableware on the table, heard behind them, a strong male voice started that The classic 15-second countdown advertisement.

However, everyone did not hear about a previously familiar baijiu brand whose ears were almost full of calluses, but came:

"Bianhe City Union University brand, hole shoes, tell you the time!

Drop-drop-drop-drop-ding -!"

An ordinary person, a teenage girl who happened to run out of the house to have a meal after hearing this advertisement, looked back in surprise, and asked casually:

"What? Hole shoes? I heard it right? What a strange name..."

The girl's father frowned and looked at it, but the countdown was over. Two familiar host faces appeared and began to broadcast the news. The family didn't care and started eating.

Originally, dinner can be finished in 15 minutes, because today is the last day of the weekend. It is rare for the child to make up two days of class and rest in the evening. It is a rare leisure time for a family to be together. They eat and chat. Half an hour.

However, in the small talk, it is still interspersed with parents' daily nagging about high school students, such as academic performance, no premature love...

Finally, relying on the fact that the school started tomorrow and had to take a look at the weather forecast, the girl escaped from the sound of the two people at the dining table and parents, holding half of a watermelon and sitting on the sofa digging and eating.

Before she had two bites, she stared at the TV motionlessly and watched the advertisement...

Because the advertisement between the evening news and the weather forecast turned out to be the hole shoes that counted down just before the news!

This time she was sure that she had heard it right, it was indeed the double name of the hole shoe, and also saw the real body of the hole shoe, like a Q version of crocodile with teeth!

On TV, it is estimated that it is to create a warm family atmosphere. The whole family is eating happily just like an ordinary family.

Then the camera close-up sweeps under the dining table,

The man wears a pair of black, white and gray three-color hole shoes, while the woman wears a pair of light yellow with pink floral style.

There are also small children's shoes, a pair of small children's shoes, aqua blue, with a sailboat print.

So far, the ad word has not appeared, and the ad hasn't ended!

After the meal, the family led their golden retriever to go out together, but they didn’t change their shoes. They still wore their cute hole shoes and went out directly, and then walked around in their own community while walking around. The neighbors said hello, everyone smiled and showed white teeth.

Of course, the close-ups are still given to other people’s holes in shoes of different designs,

Among them, a silver-haired, energetic grandmother wears a pair of different styles on her feet.

After the close-up, there seems to be an extra layer of outsole and a chevron anti-skid pattern. It should be a version specially designed for outdoor wear...

In the past, when the CCTV news ended, the advertisements from the beginning of the weather forecast were always fast-paced, and the advertisements also used high-frequency speech speed.

Because each of the 12 10-second advertising spaces has an average of tens of thousands or even hundreds of thousands per second, the information density given by the business is either very high or only highlights the topic.

Very few powerful businesses may contract two consecutive ad units and play their own ads for a while.

As a result, today’s peaceful and slow pace makes many people who watch advertisements waiting for the weather forecast a little uncomfortable...

After watching for a while, the girl realized that something was wrong.

It seems that the entire period, the full two-minute advertising period, was all booked by the Dongdongshoe family!!!

The girl put down her watermelon spoon and shouted:

"Dad——! Mom——! Come and see the new CCTV advertising banner king————!!!"

"What is the wolf howling?!" One of the couple wiped their hands on their aprons, and the other put down their mobile phones and walked over in slippers. While asking their daughter to move the noble buttocks, they started to watch new advertisements on TV.

However, at this time, the advertisement is nearing its end, and in the last 20 seconds, it seems that it has suddenly changed its style, becoming the brainwashing bombing mode of ten or twenty years ago.

A woman yelled and asked:

"What to wear this summer?!"

A man yelled and answered:

"Of course they are well-fitting, lightweight and breathable hole shoes!"

The woman asked again:

"What to wear today in autumn?"

The man replied:

"Of course they are thick-soled, cushioned, and more joint-friendly hole shoes!"

The woman asked again:

"What to wear this winter?!"

"Of course they are non-slip, all-inclusive, toe-protecting hole shoes!"

The woman asked again:

"What to wear next spring?"

The man answers again:

"Using closed-cell resin materials, holes shoes that do not smelly feet!"

"Puff--!" The girl spouted watermelon juice...

"Is this an advertising strategy aimed at middle-aged and elderly people?" the girl said, "but how much does this advertising cost?!!!"

The CCTV in Daxia Country bids for advertisements in different time periods, such as 4, 6, 8 times a day, and several advertisements are broadcasted at several points. The cost is calculated on a daily basis, and the price is In the range of tens of thousands, hundreds of thousands, two hundred thousand,

However, prime time advertising, such as CCTV, before and after the 7pm news, is a well-known advertising space, because the competition is too fierce, and it is carried out through bidding.

It can be a two-month period of 61 days or a period of 62 bidding, and there have been quarters of bidding and bidding, and there are also half-years.

Zhai Xiaoguo launched this time, the 15-second countdown advertisement before the news, half a year, 236 million shots!

It is said that if many people were not now naming online variety shows, there would have been more than 400 million filmings...

Then let’s talk about the 120-second ad for the 12 ad units before the weather forecast after the news, which is also half a year, a price of 2 billion Xia Yuan!

Because CCTV has its own designated advertising agency, during the talk, Zhai Xiaoguo said that I want all of these 12 advertising units. Can I package them and sell them without having to bid 12 times with a group of merchants?

And he can directly settle in one-off cash!

As a result, there is the following bid-free one-off deal, which saves both parties time and effort in bidding. CCTV and the agent can directly get the money and go back to do business.

So I directly estimated a value of 2 billion and won...

In this way, for the next six months, all viewers who regularly call CCTV evening news at 7 pm will be bombarded by the United University School Enterprise Brands and Hole Shoes...

To be continued...

Author's words:

"Thank you for the recommendation votes of classmates'Evil Eye' and'Zhanyiyuan Nannan', thank you!"