Successful fruit picking system

Since it is a functional shoe, the focus must be on two aspects:

The first is the technology of material and structure design, which can make people feel good on the hind foot;

The second important thing is the appearance design.

After all, many people don’t care if the materials are not made of materials at all, but ask to look good and not ugly...

In terms of technology and materials, Zhai Xiaoguo followed the technologies that he saw after the competition for sports shoes in the previous life. First, the non-Newtonian fluid material was reformed to form a new solid cushioning material and applied to the inside of the heel.

Modifying non-Newtonian fluid materials instead of using them directly is mainly because non-Newtonian fluid materials must have enough shock to show good cushioning properties.

The effect of directly using shoes is that the cushioning is not obvious when walking, but there will be a sense of stepping on shit...

Only by changing to falling from a relatively high place, such as landing when fighting for rebounds, can non-Newtonian fluid materials have a better cushioning effect.

But after adding accessories to fix it into a new cushioning material, this will not happen, even if it is usually worn, the cushioning is very good.

This refers to the heel area, and when the performance required for the forefoot changes again.

When people usually walk or run, the back heel needs to be cushioned. When the heel is off the ground and the forefoot needs to push the ground, the forefoot needs a good sense of rebound and pushing.

This is even the opposite of the cushioning requirements of the heel part, so the materials in the forefoot and the heel are not the same.

And they added carbon plate material to the midsole to take advantage of the toughness and rigidity of the carbon plate. On the one hand, they can integrate the cushioning and rebound properties of the heel and the forefoot.

On the other hand, it can provide lateral torsion resistance to the front and rear parts.

The rest like the hardware design in the heel to support the ankle and the wrapping of the upper are basic requirements. After talking about these main functional attributes, the rest is the appearance design.

The school first finds designers from major sports shoe manufacturers, but they have their own design work and can only come here to be a visiting professor, which is equivalent to a part-time job.

But the most important thing is to learn things, and full-time part-time is the second most important thing.

Especially Zhai Xiaoguo directly picked the fruits of knowledge and experience from these well-known sports shoe designers, and then shared them with their students...

With such assists and blessings, their footwear design and craftsmanship majors were divided into several design teams. It took most of the semester to design more than a dozen shoe shapes and nearly a hundred color matching schemes.

Finally, a trapezoidal shoe model was selected. The shape and heaviness are partial to the style of old shoes, but the upper and sole are not as complicated as the pure old shoes and the complicated layer stacking and fancy color matching, but the level is very simple and the color The collocation is very elegant and not fancy.

After the shoe shape was determined, the color scheme finally selected six colors, three colors for men and three colors for women.

Of course, there is also a limited edition specially prepared for people who don’t need money...

The shoelace scheme is also divided into two types, the ordinary lace type and the knob binding type.

What Zhai Xiaoguo is looking at is a female version of the color.

The translucent sole is like jelly, and you can also see the water pink cushioning material inside the heel and the carbon plate inlaid in the midsole.

The overall look and feel is very good. There is absolutely no material and sincerity in performance, but the design is very ugly and very stretched.

Speaking of the white translucent, pink translucent and blue translucent herringbone pattern shoe outsoles in several color schemes, in the classroom, the teacher and students agreed that:

It is better to use the word "ice powder" when promoting.

After all, what they want to make is the national trend, and the term jelly originally meant a western dessert.

A boy who specifically inquired said that if you don't blow it up, it's not black. In fact, their own ice powder has a longer history. To this day, you can still eat it when you go shopping.

Although whether it is called jelly or ice powder has no effect on the shoes themselves, the people in the marketing department said that if you want to be a national trend, you have to consider the feelings of some consumers.

Then you have to make consumers listen as comfortable as possible.

In addition to sending shoe samples to teachers and students of our school to experience the on-foot experience, they were also sent to some self-media specializing in evaluating sports shoes.

When sending it, I also sent the material samples of this shoe and the disassembled version of each part of the shoe to others, so that they can directly show the effect to the audience when they do the evaluation.

They also took pictures of shoes from design to birth. For example, when there are modified non-Newtonian fluid materials, small steel balls are used to fall from high places in the laboratory to test materials with cushioning properties.

In this life, there is no precedent for applying non-Newtonian fluids, carbon plates and other materials to mass-produced casual sports shoes. Their shoes can be said to be the only one in the world.

If this is placed on a big foreign brand of sports shoes, it will definitely not be reconciled if the price of the first batch of new products is not topped up to 1,299 yuan or even 1,599...

The strategy is naturally to take advantage of the new products and new technologies just to market, let the price rise first,

First of all, it must be to make more money,

The second is to test the consumer's price tolerance,

Then, by the way, you can also create a high-end and expensive brand image of your own brand, which makes people feel like they have a face when they wear their shoes...

The big deal is to discount and reduce prices afterwards, and you can still make a few hundred yuan in the price range of consumers...

However, Zhai Xiaoguo was not prepared to do this. Like the Dongdong shoe strategy, he insisted on only priced the limited edition at more than 1,000 yuan, and the regular version at 599 yuan!

The knob fast binding system costs more, priced at 669 yuan.

The premise of this price depends on whether the sales can dilute the research and development and manufacturing costs of Han Zhen materials and carbon plate materials...

In fact, because there is a research direction at the beginning, the shipment of this shoe only needs to be 200,000 pairs, so the total cost of the cushioning material that is evenly distributed to each pair of shoes will be lower than that including research and development. 100 Xia Yuan,

The carbon plate material is similar.

Other materials such as shoe soles, upper fabrics, adhesives, and factory manufacturing costs add up to a total cost of 100 yuan per pair.

But there are also store rents, marketing and other expenses, at least 200 yuan, which is still so low because of the added traffic of Zhai Xiaoguo and the United Nations University without having to advertise everywhere...

Otherwise, look at other brands. There are even a lot of product marketing expenses that are the big head...

In the end, these costs add up to almost 500 yuan for a pair of shoes.

Therefore, the price of 599 yuan is almost a cost plus a small part of the profit. Compared with those big sports brands, the premium is more than half or two-thirds. It is more conscientious. It is definitely not the kind of quality under the name of the country. , Quality, and sincerity are not enough, purely to harvest a wave of operations.

What Zhai Xiaoguo thinks is, let people wear this shoe on their feet first, and enjoy the goodness of it is the most important thing!

Moreover, he is not worried about the type similar to those encountered in the later period of Xiaomi mobile phones in the previous life, because he has always been "cost-effective" positioning, leading to the contradiction that people think that it should be cheaper rather than expensive.

Zhai Xiaoguo believes that he has to wait until he has a technological monopoly product like a chip, and he is the only one in the world who likes to buy, buy or roll before he is eligible to go out to cut leeks...

Moreover, who will score the target, certainly can not rob the poor and help the rich, or sell it in a foreign country cheaper and more conscientious than the home country?

To be continued...

Author's words:

"Thank you for the recommendation votes of the previous classmates such as'Evil Eye','Drilling Yiyuan Nannan','Meng Kongling' and'Xianxiao Xinrou', thank you!"