Super Resort Tycoon

Chapter 202 Establishing a Brand Center

After that, Li Yang used the ten ordinary lottery opportunities. In the last ten draws, four of them were drawn to "diving skills card, calligraphy optimization card, memory improvement card, and..."

"Persistent card?"

Seeing this last prize, Li Yang was suddenly a little confused.

How is this persistence card? Is it...

Li Yang wanted to be wrong, with a silver smile...

Immediately looked at the function introduction of the system, this is not a skill card, but a function card, and it is a one-time function card.

After use, Li Yang can continue to maintain peak physical fitness for 24 hours without any fatigue or side effects afterwards.

"I'll go, this is amazing. The peak physical fitness lasting 24 hours means that I can do it for 24 hours..."

"Push-ups, sit-ups, etc., you won't feel tired. If you run a marathon, I will...I won't lose everything in seconds!" Li Yang said with more baggage, "Hey, the prizes of the system are really amazing. what!"

These ten lucky draw opportunities for Li Yang are system rewards for member tasks. Currently, the number of club members has reached 365.

According to the previous system task reward mechanism, in addition to these ten lucky draw opportunities, Li Yang has also obtained the right to self-price hotel rooms, and all the turnover belongs to Li Yang's company.

Judging from the current growth in the number of members, it will soon reach the requirement of 500 people, so that he will also get a system robot assistant, which is a reward that Li Yang is yearning for.

The system is so powerful, the robot assistant who is reasonable must be very good, and perhaps will give a lot of help in his career in the future.

These rewards were already known to him as early as he was driving, but he was not in a hurry to draw a lottery, and because he obtained more operating rights, Li Yang had been thinking about the RV camping site during his self-driving journey. , I also carefully and seriously considered the future development of the company and the next strategic adjustment of the hotel.

My company will definitely grow bigger and bigger in the future. From the current point of view, my company will also operate Youmao Inn, Youshan B&B and Hotel, and the self-driving caravan camping site to be built. It will definitely be involved in the future. Resort area.

In the future, there will be too many stores, departments, and people involved, and the company's business will become more and more complicated.

In fact, many companies did very well when they were small in the beginning, and their operations were also organized.

On the contrary, as it grows bigger and bigger, there is no good transformation, or a good management, which leads to various irreversible problems, either directly die or stay stuck in place.

In Li Yang’s view, although the scale of his company is not particularly large at present, he must be forward-looking, plan for the future and make preparations on a higher level, so that when the company develops rapidly, it will not Being stretched, there are problems that cannot be dealt with in one way or another.

So on the second day of returning to the city, Li Yang returned to the Youshan B&B Resort and held a high-level meeting to understand the progress and situation of the work at this stage, and on the other hand to carry out the company’s next strategic planning and organizational structure. Adjustment.

On the way back two days ago, Li Yang informed Yang Li that they had made preparations. Therefore, at today's meeting, Yang Li first gave a detailed explanation of the hotel's operation at this stage and the problems encountered.

"Mr. Li, the above is the work report at this stage!" Yang Li returned to her seat.

Li Yang nodded. He is not at this stage. Yang Li manages the hotel very well, but she only does a good job in daily operation and management. However, there are obviously some deficiencies in marketing and brand activities.

Of course, what Yang Li is good at is operation management, not marketing, and her marketing department also has two young staff, and there is no real high-end professional talents in marketing.

I also did it by myself and the marketing company before.

This is also one of the most important issues that are currently exposed. Even though Li Yang and the others have their own very powerful self-media, they are unable to fully utilize it, so this is one of the keys to Li Yang's thinking and adjustment.

"I will put the construction of the Shanxia Hotel on the agenda in the next few days, and I will take full responsibility for this!" Li Yang said, the approval procedures have been completed in the past two days, and construction can start at any time.

The Foster slide project is currently running very well and is also very popular with customers. However, Li Yang's construction of this project is not just to add an amusement project to customers, or a fee-based project.

What he hopes more is that this project can be used as another selling point or attraction to arouse some enthusiasm on the Internet, so that entertainment projects and the hotel itself can complement each other and attract more guests.

Of course, the current team is definitely unable to deal with marketing matters, and he has nothing to complain about.

"In the future, our company will set up a brand center and different project teams to be responsible for different business segments!" Li Yang continued, "After this period of operation, our hotel has stabilized, but we cannot meet the status quo. And this hotel is not the last project of our company!

This time I went to Xizhao to investigate the RV campground project. In the near future, we should build a RV campground in Ranwu Lake.

Of course, according to my plan, there are many more projects we will do in the future, and we will even consider operating a resort!"

Li Yang's words were a little bit beyond everyone's thinking pattern, Yang Li was a little better, but others were obviously a little confused.

"At present, most of our team will continue to stay in Youshan Hotel and be responsible for operating the entire hotel, but your future development path is not limited to this. You will be the first branch of our company in hotel operation and management. The team also hopes to become a mature and professional team and become our mainstay in the future!"

"Next, I will set up a brand center in the city to be responsible for the marketing of our company’s Youmao Inn, Youshan Hotel, and future RV campgrounds, as well as the operation of our company’s self-media and customer resources. Integration and other work!"

The establishment of a brand center is one of Li Yang's important decisions this time.

In fact, for many SMEs, the company's own product line and brand are relatively single, and the customer base is relatively simple and easy to manage.In this case, only the establishment of a marketing department can meet the needs of brand, market, and public relations.

However, when the company’s business gradually develops and becomes a group company, its product line becomes more complex, or it gradually evolves into a business unit brand structure that shares a brand, it is often necessary to establish a group-level department to serve the corporate brand as the core. Resource integration, brand business promotion and strengthening, this department is called the brand center.

Regardless of the current situation or the future development strategy, the establishment of a brand center is both necessary and urgent.

Of course, to establish a brand center, what he needs most is the corresponding high-end talents.

"I have listed a few recruitment positions, Yang Li, you are responsible for helping me contact the headhunting company, and you will be with me during the interview!" Li Yang said.

"Okay, President Li!" Yang Li took the document handed over by Li Yang and looked at it carefully.

In the next few days, the construction of the Yamashita Hotel officially started, and Li Yang was also busy looking for suitable office space in the city as the future brand center of his company.

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