Super Resort Tycoon

"In the first stage, during the lucky draw, fans will have a chance to be drawn and get free tickets if they forward the news of the event. There are 100 people in total.

This stage is our marketing and publicity period. The specific number of winners will be adjusted according to the actual publicity effect, but based on the current we have from the media and the movie itself.

The number of participants in the event will be high, and the spread speed and effect will be very good.

In the second stage, online ticket purchases cost 50 yuan for ordinary tickets and 200 yuan for VIP area tickets.

Different fares meet different consumer groups and consumer psychology!

If the effects of the first phase of the event are as expected, the tickets for this phase should be easily sold out, and the supply will definitely exceed demand.

At this time we will start the third phase.

Those who can wait to the third level are basically true fans.

At this stage, there is only one way to get tickets. You will get free general tickets for purchases of peripheral products over 298 yuan in the online store, and you will get free VIP area tickets for spending over 1,000 yuan. We claim that only the first 100 people can get it, which increases the sense of urgency.

Imagine if you really want to participate in this offline event, but have not been able to get tickets before, you will be very impatient at this time, so it is easy to produce impulsive consumption."

"Mr. Hou, I have a little question, that is, will our VIP area tickets be a bit expensive? I have found a lot of them from ordinary tickets, and whether the consumption threshold of the third stage is also a little high. I am worried that it will affect us. The effect of activities!" Someone questioned.

Hou Zhengyu paused and continued: "Well, we have also considered this point, but the design of this event plan is based on the current consumption upgrade and the consumer psychology of the new generation of consumers.

Nowadays, some petty bourgeois restaurants or dessert shops are very expensive, but they are more prone to become popular and even become online celebrities.

Those Internet celebrities and young girls also like to take the initiative to expose the check-ins of these stores and help spread them.

In the final analysis, it all stems from the invisible psychology of class division.

In recent years, the country has been in an explosive stage of class division. In the past decade or so, the national economy has improved, the gap between the rich and the poor has gradually widened, and invisible classes are also emerging. The middle class and the high class are what many people yearn for. class.

In the past, it was simple and rude to classify grades based on money.

I drove a luxury car and bought a famous watch, but now the classification of classes is not only money, but also taste and quality.

Only money and no taste are called local tyrants. No matter how rich they are, they can't make it to the table. It is not a popular pursuit.

More wealthy people no longer rely solely on money to classify classes, that is to say, simply buying a brand-name clothes, brand-name watches can no longer meet the needs of class division.

Those who are rich and tasteful will have more elegant lifestyles and habits, such as going to petty-bourgeois restaurants, eating afternoon tea, traveling, watching dramas, watching musicals and so on.

And those who are still struggling and trying to squeeze into the middle class circle will often follow the habits and consumption views of these people, and also go to travel, watch dramas, and go to the show. To prove that you are in the needs of this circle and class.

"And what we want to earn is the money of this group of people. They have certain spending power and are willing to pay for the consumption that can highlight their class!"

Hou Zhengyu has a thorough analysis and understanding of the current consumer group, or the target customer group of his inn, and his remarks also made Li Yang full of confidence in this event.

"Well, it's great!" Li Yang nodded, "But I have a question. If a customer buys our product and gives him tickets, what should he do if he returns it back? After all, it is returned for seven days without reason!"

"That's right, so we set up a rule. The ticket will be automatically sent to the user's mobile phone after the user confirms the receipt! Generally, those who can participate in the event are not local in the city or the surrounding area, so there is no time for the time!" Hou Zhengyu Explained.

"Well, don't worry!" Li Yang said.

"At present, we plan five events in the first phase. The goal is to achieve online sales of over 800,000 yuan and on-site sales of over 500,000 yuan. Ticket income is expected to be at least 200,000 yuan, and other incomes are more than 50,000 yuan. The cost of this event adds up. If it is less than 100,000, we will also seek cross-industry cooperation to share the cost of our activities!" Hou Zhengyu continued.

"Okay, follow this plan. When the summer vacation is over, I will give you bonuses!" Li Yang said with a smile.

As soon as everyone heard the bonus, their eyes lighted up, full of energy.

On the second day, the activity was implemented as planned. The first phase of the activity quickly became popular with the help of movie enthusiasm, and even remained on the Weibo hot search list for a long time.

Tickets for the second stage were sold out in almost ten minutes.

At present, the third phase of the activity has just started in less than an hour, and the sales have exceeded 600,000, which is even better than expected.

In the office, Li Yang, who was watching the activity report sent by Hou Zhengyu, suddenly received a system reminder.

A dialog box popped up immediately in front of me, writing: The third client has been confirmed, please confirm with the host.

"The third client?"

Li Yang almost forgot that he still had a challenge task to complete.

He immediately looked at the guest's information.

Name: Annie

Gender: Female

Age: 17 years old

The task information is so streamlined.

"Only seventeen years old?" Li Yang was a little surprised. He didn't expect that the target of this mission was a girl, and the name seemed to be a foreign child.

But when Li Yang retrieved the customer information, he found out that this girl named Annie was from Huaxia.

But looking at the photos, she should be a mixed race, very delicate, and a girl with a score of over 90. She has joined the beauty club of the mountain.

She checked in at noon today...

"20 days?" Seeing the girl’s reservation information, Li Yang was a little shocked. A 17-year-old girl had booked a room for 20 days in a row. Although only two or three days were booked for a stargazing room, the rest were basically all Tent hotel, but the cost of these twenty days is not low.

You know, the current hotel prices have been raised ranging from 30 to 50 percent.

"This is a child from a rich family!" Li Yang slandered, but what made him wonder why the girl came here alone, with no family to accompany or friends, wouldn't the family worry about it for twenty days after being out?

And according to the service targets previously released by the system, this time it is definitely not only because this girl has stayed in for a long time, she was selected.

There must be an unknown story in this girl.

Li Yang took out the monitors near the tent hotel where the girl was staying in the system. He planned to observe the girl first, get to know her first, and see if he could find a suitable entry point and provide her with better services.

Moreover, he has not been able to return to the hotel right away in these two days, and the girl will stay for a long time. He is not in a hurry. It is better to know himself and the enemy first.

...

[I wish you all a happy new year, and the old seventh wishing to you all, the epidemic situation has been serious recently, the old seventh hopes that all brothers and sisters will be safe and healthy!