Super Resort Tycoon

The sun in Bali is really not covered, it is very vicious. Li Yang had to speed up his steps after being exposed to the sun. After walking for a while, Li Yang saw a European and American couple on a viewing platform, taking wedding photos. Li Yang's eyes brightened, and the thoughts in his mind were a little more inspired.

"For the time being, let's call this marketing plan to carry out love to the end!" Li Yang slandered. After this field investigation, a very complete plan for revitalizing the Eisenel Resort Hotel appeared in his mind.

After returning to the hotel from Lover Cliff, Li Yang immediately turned on the laptop and began to write the plan.

If the acquired Eisener Hotel wants to turn losses into profits, Li Yang must open the China market, which is also the market he is most familiar with.

But Bali is no stranger to many people in China, and it is one of the most popular destinations for China's outbound travel. This is a double-edged sword!

On the one hand, I no longer need to spend money on this beautiful island, and on the other hand, it means fierce competition.

In order to stand out from the numerous resort hotels, Li Yang also needs a more refined positioning of the hotel-that is love.

First of all, he intends to transfer the hotel's original service positioning for vacation and leisure to love-related weddings and honeymoon trips.

This is also the reason why he named his project "Put Love Through to the End". The implication is to focus on the theme and positioning of love, in-depth development and one-stop service.

There are three main reasons why he did this:

The first point: It’s very close to Lover’s Cliff. The legend of the hotel and Lover’s Cliff can be bound together. Even the unique seaside cliff topography of the hotel can also simulate the landscape of Lover’s Cliff as a scenic spot for wedding and travel photography. .

The design style of the bird's nest in the hotel also fits the meaning of the love nest of Chinese people. Li Yang has even tentatively designated the future name of the hotel as Nestoflove, hoping that the name of the hotel can directly target the target group.

The second point: The current consumption positioning of hotels is still relatively high-end people, at least people from middle-class families, can afford to consume.

Although there are still many families in China, and they all have sufficient spending power, the problem is that most people who reach the middle class are older generations, and these people are not willing to travel abroad and island tours. Not strong.

It is even said that asking them to spend hundreds of thousands to buy a car for their children or to hold a wedding is not distressed, but it is a bit distressing to ask them to spend a few hundred thousand on vacation abroad.

But how to make their money?

The answer is naturally the children's wedding.

And these middle-class families are fully able to afford the consumption of their children's overseas weddings, and they are also willing to spend money for their children's weddings.

As we all know, what Huaxia people value most are the three major things in life: childbirth, weddings, and funerals.

Compared with the three major things in life, leisure and vacation seem insignificant, and people are more likely to consume impulsively on these three things, regardless of cost, or even exhausting everything to make a difference, vigorous and earth-shattering.

This is also the current situation of some well-known wedding banquet hotels in major cities in China that can go to the table top.

In order to be able to book a good wedding venue, it is a test of money and time, endurance and physical strength.

On the other hand, some wedding hotels that are not very famous are not so popular.

why?

Because weddings are a major event in the hearts of Chinese people, even if other things can be saved, weddings cannot be saved. They must be high-end and high-end, especially for people with a little money. You must not make your children's weddings worse than others.

This has led to the more famous and higher-end wedding banquet hotels, and the more popular they are, especially when there are so many good days of the year, and everyone is rushing for those days, which leads to a situation in which wedding venues are in short supply.

And at the wedding, because the main group has turned to the post-90s group, this group was once a maverick generation among the older generations. Naturally, the pursuit of weddings also hopes to be different and have their own personality and creativity. .

So a high-quality, high-strength, and distinctive wedding is definitely something that many girls dream of.

It is also one of the ways for their parents to show their financial resources, highlight their social class, high pursuit and high taste. Imagine that for most people, how many times in this life can they be used by all relatives, friends, and colleagues. Prove your economic strength and taste in front of you.

Someone once said that finding needs and meeting them are business opportunities!

So Li Yang felt that he could make a big fuss at overseas weddings. As long as he did well, he would never worry about making money.

However, in recent years, some large-scale business-minded wedding companies have also begun to offer overseas wedding services.

After all, there are so many wedding venues in foreign countries, and they can be on the table. They look different. You can choose whatever the main day is, and no one will grab it!

But the distance is also known. At present, most wedding companies are not scaled up. They are just a little trouble, serving those customers in their own city.

And they also have many restrictions in this area, they can’t really do their best. After all, the wedding venues are cooperative hotels. They need to balance the needs of users and the needs of the hotel. This will certainly not be able to achieve true personalized customization to meet customers’ needs. All needs.

On the other hand, I am different. I can do whatever my hotel wants. You can customize the wedding venue temporarily according to the customer's needs. The active advantage is more obvious.

And what Li Yang has to do is different from them.

Of course, Li Yang may also cooperate with these wedding companies in the early stage to share their customer resources.

The third point: The real vacation and leisure concept does not apply to China’s current market. On the contrary, honeymoon travel is a trend pursued by young people. It is also a way they are willing to spend a lot of money to travel, or they can reasonably seek their parents. Ways to fund travel.

This is a very large and potential market, and Li Yang must seize it.

Of course, what Li Yang has to do is to form an industrial chain from wedding photography, wedding customization, to honeymoon travel, and even make a one-stop package and sell it directly.

According to Li Yang's plan, the package directly includes all the consumption of newlyweds' wedding photography, wedding planning and customization, wedding banquets, honeymoon trips, meals and accommodations for family members and relatives and friends attending the wedding, and even their round-trip air tickets.

Moreover, in this form, Li Yang can directly negotiate cooperation with airlines and get air tickets at low prices, just like a tour group, which can make consumers feel that they are affordable, and they can also earn part of the price difference to balance profits.

In this way, your own service package will have a price advantage and competitiveness. Of course, the same is true for wedding planning and customization. Your own venue, your own team, save the difference between the wedding company and make money, and you will have more quality in price and service It is also more secure.

"By the way, I almost ignored it!" Li Yang's hands hitting the keyboard suddenly stopped.

His brows frowned slightly, and he pondered a little.

"If you only rely on a resort hotel for honeymoon travel here, obviously it can't meet the needs of Chinese consumers!"

Li Yang slandered. He knew very well that at present, most people in China are more inclined to go sightseeing, even for honeymooners, hoping to stay in more distinctive hotels and visit more scenic spots.

Therefore, the items in the honeymoon trip in this package must have enough items, and several different itinerary arrangements may be designed according to the package price and different needs.

So the question is coming?

It’s easy to handle the scenic spots, and the chartered cars and boats involved in the itinerary are not difficult. How to arrange the resort hotel where you stay is just such a resort hotel in Bali.

"It seems that we can only find other hotels to discuss cooperation according to the travel agency model!" Li Yang slandered.

"However, with my current cash flow, I can also consider choosing a few reliable hotels to invest in, so that I can have more voice!"

The last purchase of Four Seasons Resort Li Yang left nearly 400 million, which is definitely not a small figure, and he can also use Four Seasons Resort to take mortgage loans and continue to invest.

Thinking of this, Li Yang smiled slightly, so everything would be much easier.

Then the next step is how to choose hotels for cooperation or investment, and how to make honeymoon travel itineraries that consumers like.

"At present, the cooperative hotels can be roughly divided into three categories. The first is a seaside hotel like mine, the second is another major feature of Bali-hotels in the tropical jungle, and the third is the hotel located in the urban area. Some resort hotels!" Li Yang slandered.

He has checked a lot of information before, and in the past few days, in order to confirm the feasibility of his plan, he has also collected a lot of information, some of which are industry data obtained by Mihir.

What Chinese people like most when visiting Bali is a seaside hotel like Eisen's purchased by Li Yang. After all, people here want to feel the beauty of the sea, and seeing the sea is an island vacation.

And Bali’s hottest seaside resort hotel in the Chinese circle is AYANA.

It was famous in China for the wedding of Liu Shishi and Wu Qilong, and later it became the first choice for Chinese tourists because of a large group of Internet celebrities.

I didn't see too many faces of Chinese people when I went there in the early years. Now if I go there to catch up with the domestic long holiday Golden Week, I will have the illusion that I am in Sanya again.

However, there is a reason for the fire there. The scenery, service, and location are all superb, and there are many online celebrity check-in points.

It is also the first choice of hotels where Li Yang wants to study and experience, and the main reason he went there is that there are many venues where weddings can be held, and it is also a holy place where many weddings have been held.

On the other hand, the hotel I bought was enough to provide a wedding venue, and there was barely one place.

Fortunately, the scenery of this hotel is absolutely first-class. The hotel occupies a large area and has enough places to be transformed into a wedding venue.

Therefore, Li Yang plans to start a purposeful field trip to resort hotels like AYANA.

Especially some domestic celebrities have held weddings, and several resort hotels are most suitable for weddings.

Closer to home, in order to make customers’ honeymoon trips full of richer experience, he must also investigate the tropical jungle hotel, Bali’s second largest hotel, to see if he can invest in a wave or seek cooperation and incorporate it into himself A destination and strategic partner in the honeymoon package.

Most of Bali is mountainous, and the entire island is covered by tropical jungles. The tropical jungle landscape on the island is also a major feature.

In recent years, Bali's forest resort hotels have also become popular and popular all over the world, becoming another major feature of Bali. Many resort hotels built in the jungle of that mountain range have attracted tourists from all over the world.

Like the AYANA just mentioned, a new forest hotel, RIMBA, was also built in the tropical mountains near the hotel. This is why AYANA is so popular in China.

Because staying in this hotel can experience two different experiences at the same time as the seaside and forest resort hotel.

But to say that it is more beautiful and can experience the real tropical jungle, it is Bali Hanging Garden Villa Resort.

The resort hotel located on the Tuqiao Mountain in Bali is really as its name. There are more than 30 small villas scattered around the hotel lobby and scattered on the mountain, looking from a distance, as if hanging in the air.

Although Li Yang had only seen some data maps of the hotel, he already wanted to experience the experience completely different from the seaside resort hotel.

Therefore, the Hanging Garden is also the second object of his visit and study.

Of course, he can't just look at this forest resort hotel. He needs to go to a few more places to choose from, and finally choose the best.

The third category is actually not the focus of Li Yang's study and investigation. It is conceivable that resort hotels located in the urban area will experience local cultural characteristics and the strong religious atmosphere there.

This category is just a candidate destination for Li Yang to increase his honeymoon trip.

Li Yang quickly tapped the keyboard with ten fingers, putting his plan of "carrying love to the end" on paper.

"Wait a minute, I overlooked another Bali feature!" Li Yang suddenly thought of the system's introduction to Bali before: "Lembongan, Lembongan beach resort hotel!"

There is another crucial reason why Bali can catch on fire, that is Lembongan Island.

Bali’s beaches and waters are not beautiful, let alone Tahiti, or even some islands in Thailand, but Bali has a little brother called Lembongan Island.

Lembongan Island is a small island located in the southeast of Bali. It is very close to Bali and can be reached in half an hour by boat.

Lembongan Island has very beautiful white sandy beaches and Tiffany blue waters. Because the island is better ecologically protected, the seawater is very clear and the underwater ecology is better. It is especially suitable for snorkeling.

Many people who travel to Bali usually go to this island to check in.

And in the past two years, this small island has also been known to more people because of one attraction, that is, the famous attraction-Devil’s Tears.

It’s the magical work of nature, and it’s also a must-have place to go to Lembongan Island, but there have been casualties of tourists one after another, and several hot searches on Weibo have occurred.

Therefore, in the honeymoon itinerary designed by Li Yang, Lembongan Island must be omitted.

"You have to arrange the itinerary for the inspection these days as soon as possible!" Li Yang said to himself, and immediately began to book a hotel room online. It is not the peak tourist season, so the hotel is easy to book.

According to the itinerary, Li Yang first booked the hotel on Lembongan Island. He planned to go to Lembongan Island tomorrow, and then go to AYANA, Sky Garden and other hotels.

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