Super Resort Tycoon

"If we want to turn losses into profits, our resort will provide normal leisure and vacation services. In the future, the main services will be wedding photography venues, wedding venues, wedding customization and planning, honeymoon travel and other services."

In the conference room of the brand center, Li Yang is having a meeting with everyone to discuss the future operation plan of the Bali resort hotel.

The hotel is currently in the subsequent stage of the transfer of assets. Li Yang also returned to China first, and worked with the team to form a complete operation plan with his previous ideas, ready to start implementation according to the plan.

"So in the future, all our marketing strategies will focus on our positioning. The hotel is expected to complete all acquisitions in half a month. The hotel will be upgraded in the next two to three months, and the upgrade will mainly focus on weddings. Site design, landscape design, and new suite-style hotels.

The construction period of all projects will not affect the normal operation of the hotel. We can carry out normal publicity and promotion around the theme and positioning of love, as well as related operational preparations.

For example, cooperation between various online platforms, vertical media, self-media, and cooperation with major travel agencies, marketing and promotion, etc. I will not repeat them. I believe everyone knows how to do it and how to choose the most suitable channel and method.

After the meeting, all departments can work out a work plan according to our general direction!"Li Yang continued.

"Let me talk about the general direction and some future marketing ideas.

First of all, since we want to make a fuss about overseas weddings and honeymoons, many of our future marketing strategies should focus on this.

When it comes to overseas weddings, everyone will definitely think of cooperating with major wedding companies.

But what I want everyone to know is that this kind of cooperation only helps us attract customers in the early stage.

In the future, I will also have a professional wedding team that specializes in customized overseas wedding services for Chinese people, and even make it a feature and core selling point of our hotel.

As for the honeymoon travel market, I won’t go into details...

And the wedding service packages, honeymoon packages and other products we want to create will also be designed as quickly as possible.

Finally, let me talk about our two ideas on branding.

One: The wedding of a celebrity or a super-net celebrity should be understood by everyone. If a well-known celebrity in China can hold a wedding with us, this will have a very good effect on the promotion of our hotel, and it may It’s more effective than tens of millions of ads.

I hope everyone can use their brains to think about how to do it.

Second: The resort hotel is the theme, or film and television drama investment and advertising cooperation that can have a good publicity effect for our resort hotel.

I had an idea when I was in Bali. I plan to invest in a remake of the Korean version of "The Crown Prince's First Love"..."

When Li Yang said this, the eyes of everyone in the room brightened, but some of them looked confused.

Most of these people here are born in the 80s and 90s, and some of them are born in the 70s, and those who have just opened their eyes are basically younger people. Obviously they had seen the Korean drama "The First Love of the Crown Prince".

"It seems that many people don’t know the Korean drama I’m talking about. Let me briefly introduce it. This is a Korean drama I watched when I was very young. The actor is Cha Tae-hyun, who has played "Savage Girlfriend", and the actor is The son of the boss of a chain resort hotel group, the hostess is a girl who wants to become a resort GO. The plot is an interesting and romantic love story between the two.

This drama almost opened my knowledge of resort hotels. The first time I heard about Bali and Tahiti was because of this TV series. This TV series has also influenced many girls to dream of becoming a resort GO.

The main thing is that this drama has a large part of the plot, which takes place in the resort hotel, so I think it is very suitable for the promotion of our resort hotel.

I watched this drama again when I was in Bali. Although it is an old style of Korean drama love, and even some relationship settings are too bloody, I still think it has the value of a remake. As long as I re-adapt it by taking advantage of its strengths and avoiding weaknesses, it may be An interesting romantic drama that can even surpass the original.

And the publicity effect of this kind of film and television drama is much better than that of us directly spending money on advertising!"

Li Yang is very clear that although he has passed the age of watching youth idols or romantic dramas, it does not mean that no one has watched such romantic dramas.

"The Crown Prince’s First Love" is a type of love idol drama, and the audience is 16-23 year old women. Women of this age group also have a good year for love and future weddings, and they form their views on love and marriage in their hearts. the process of.

Women tend to pay more attention to weddings than men, and film and television dramas have a great influence on the hearts of young people. A former high school female classmate of Li Yang went to Bali on her honeymoon trip.

She once said in the circle of friends that she fell in love with Bali because she had watched "The Crown Prince's First Love" and had always dreamed of going there on a honeymoon trip.

In addition, this romantic drama with the resort hotel industry as the background can also be a good way to integrate your own Cat Inn, This Youshan B&B Hotel, Love Nest Resort Hotel in Bali, and Pandora Resort Hotel in Bora Bora All join the episode and promote together.

When the time comes to find a few traffic male and female celebrities, you can definitely influence a large group of young boys and girls. In their hearts like white paper, they write the most powerful concept about love, honeymoon travel, resorts, etc.

...

In the next few days, the Brand Center formulated detailed plans and implementation plans one after another around the content put forward at the Li Yang meeting, and began to implement them according to the planned schedule.

With the further expansion of the company's business, the team in the brand center also expanded further, and the original office space was somewhat insufficient, so Li Yang rented a larger office space.

Another more luxurious office building not far from the original office building directly rented one floor as the future office of the company, and plans to establish a group company.

The new construction company is also on the agenda. According to the current development, it should definitely involve itself in developing and constructing resorts in the near future.

Regarding the investment and remake plan of the film and television drama "The Crown Prince's First Love", Li Yang is personally responsible for it. The members of the project team have also negotiated with the copyright owner of the Korean original and obtained the authorization for the remake.

On this day, Li Yang made an appointment with Xu Qinghai, and then visited Xu Qinghai in Mingzhu City.

The success of "Transformed into a Cat" made Xu Qinghai, the new director, become famous in one fell swoop, and he is currently preparing a new movie.

Li Yang didn't ask him to remake "The Crown Prince's First Love". He just hoped that he could give some advice and help. After all, he was professional in this regard and knew more people than Li Yang.

"Don't say, I really watched this drama, when I was still in junior high school, I still remember it was broadcast on TV during the summer vacation, and I watched it vigorously!" Xu Qinghai laughed.

"Does Director Xu have any suitable candidates?" Li Yang asked.

"Let me recommend a screenwriter first. She has a lot of experience in this area. I think that with a good script, it's half the battle. The director and production company are easy to handle!" Xu Qinghai said with a smile.

"Okay!" Li Yang smiled, he knew that Xu Qinghai was right for this matter.

"Oh, by the way, I just remembered, you met her, Jiang Lai, when we first went to choose a cat, I took her with her!" Xu Qinghai said.

"Oh, it's the screenwriter of "Transformed into a Cat" right?" Li Yang also remembered.

"Yes, she is best at love dramas, and she has had many outstanding works!" Xu Qinghai introduced some of Jiang Lai's successful film and television works to Li Yang.

After listening to Xu Qinghai’s introduction, Li Yang was more relieved. This Jiang Lai is definitely a talented woman, and she was born in 1986. She should have seen "The First Love of the Prince", maybe there will be a better movie for this movie. Interpretation.

Xu Qinghai made a phone call to Jiang Lai, but he didn't say too specific on the phone.

Jiang Lai also lived in Mingzhu City, so it didn't take long before Jiang Lai came to Xu Qinghai's house.

"I don't need to introduce it specially!" Xu Qinghai said with a smile.

"Hello, Mr. Li!"

"Hello, Jiang Da talented girl!" Li Yang said with a smile.

"Mr. Li is too acclaimed! The phone just told me to write the script, didn't you?" Jiang Lai was not wordy and went straight to the subject.

"Yeah, I want to remake the Korean drama "The First Love of the Crown Prince". By the way, have you seen this Korean drama?" Li Yang asked with a smile.

"Of course I have seen it!" Jiang Lai suddenly understood Li Yang's intentions. After all, she still has an impression of the content of the show, "Li is always ready to enter the island resort?"

"Yes, I just acquired a resort in Bali, and my investor also has a resort in Tahiti, so I want to shoot a film and television work as a promotion for our resort!" Li Yang said.

Jiang Lai nodded. She has seen many situations like this: "This drama is really suitable, but there are many parts that need to be adapted!"

"Yeah, this drama is indeed some years old. Many of the settings and plots in it now seem to be too bloody and old-fashioned. It would be great if you could write a brand new story!" Li Yang laughed Said.

"The overall structure of this drama is pretty good. I will try my best to write a story that is more in line with the current market and the aesthetics of young people!" Jiang Lai said with a smile, "but I need to understand President Li's needs and Some promotional content that needs to be presented in the play!"

Li Yang smiled. Jiang Lai was really professional and knew his intentions. Li Yang simply told Jiang Lai some of his thoughts.

In fact, he didn't want the commercial atmosphere of the movie to be too strong, so he didn't ask to show his resort hotel in the TV series.

The audience's psychology is actually very strange. If they discover your business intentions, they will feel forced to themselves. This is why companies now prefer soft advertising more and more.

"Basically that's it, you just need to play the rest!" Li Yang could also see that Jiang Lai was a smart person, understood his intentions, and was able to handle this well.

"Well, I have a general understanding of Mr. Li's thoughts. I am confident that I will give you a satisfactory script!" Jiang Lai said confidently. The romantic drama itself is what she is good at, and when she just chatted with Li Yang, she recalled her youth. When she was watching "The Crown Prince's First Love", her heart was suddenly full of inspiration.

Although this drama is very old, romantic dramas with resort hotels as the background are rarely seen in China. Beautiful scenery, beautiful islands, and beautiful love, these beautiful things put together, are all a beautiful story. .

Li Yang quickly signed a contract with Jiang Lai’s company. Jiang Lai expects to release the outline and task brief, as well as the summary of the diversity in a month. After that, he needs to have relevant discussions with Li Yang, and then start the creation of the detailed script for the diversity. It will take two to three months at the earliest.

If you add follow-up filming and production, this TV series will not be released until at least one year later.

However, Li Yang also knows that the propaganda method of film and television drama is a relatively slow method, and this propaganda method is also a long-term strategic plan.

...

While Li Yang was busy about the remake of "The Crown Prince's First Love", all the employees of the overseas business department gradually started their work according to the plan.

Although the hotel has not completed the transfer of all the assets, there is still a lot of work to be done in the early stage. For example, Jiang Weiyi, who is in charge of the wedding business, is also a well-known wedding planner that Li Yang hired heavily before.

Using my personal network resources, I contacted a well-known architect on Hong Kong Island, and cooperated with her to design the wedding venue of the Love Nest Resort.

Jiang Weiyi's previous company was affiliated to a well-known wedding planning company on Hong Kong Island. She specializes in providing services for China's overseas wedding customization. She has rich experience and resources in the circle.

He also knows the domestic market demand and user preferences very well, and he also accurately grasps the world's most advanced wedding trends.

As for the design and construction of the newly-added suite-style hotel of Aichao Resort Hotel, Li Yang is in charge, and he also plans to hand over this part of the work to the system.

On this day, Li Yang went to visit the four celebrity cats who had just returned from the crew. At present, these four cats have their own offices, and there are special people responsible for them, and special agents and assistants are responsible for their business activities.

After seeing Li Yang, the four cats immediately ran over meowing, all sorts of begging.

However, when Li Yang saw the orange that seemed to have lost a lot of weight, he suddenly found that all the hair around its buttocks was gone, revealing the pink and tender buttocks. Although the picture was very magical, Li Yang was a little worried. Asked: "Why is the hair on this orange butt shaved?"

"When I was in the crew, the food was too good. The oranges have gained a lot. I can't even lick the hair around my buttocks, causing some problems with the skin near my buttocks.

The veterinarian suggested that all the hair around the buttocks should be shaved so that we can help him and clean it!

At present, we are giving it a reasonable weight loss. Until it has completely recovered to a healthy weight, it will continue to do so, so as to prevent its skin disease from recurring!"Assistant Xiaolin explained.

"Oh!" Li Yang knew it, and it was true. The cat cleans up his own parts every day, but the orange is too fat to reach his buttocks, so it is best to shave the hair there. It is also the most reasonable way.

Li Yang touched the orange, this guy immediately fell sideways on the ground, with his hind legs crossed and stacked together, the pink buttocks immediately showed a magical curve, just like a baby butt in open crotch pants The same, Li Yang couldn't help but attract handsome.

Fortunately, Orange couldn't see the look of his hips before, otherwise he would definitely be depressed: "I don't want face!"

...

[Thanks to the old Zhang of Taiyuan for rewarding 20,000 book coins and becoming the curator of this book, thank you brothers for the reward and monthly pass!