Super Resort Tycoon

"As for the celebrity wedding plan proposed by President Li, do you have any better ideas? Speak freely and listen to it!" Hou Zhengyu said at the marketing conference about Aichao Resort Hotel.

At present, the marketing department of the brand center has started multi-channel publicity for the Love Nest Resort Hotel in Bali. However, since the hotel has not completed the transfer of all the assets, the initial publicity is mainly in the vertical media and new media in the industry. Some publicity about the news and information of the founder of Shandu Homestay Resort and several investors who invested in the acquisition of Bali Eisenal Resort.

Moreover, in order to speculate on hot spots, he deliberately borrowed the news about the rich surnamed Li, who had been popular for a while, to buy the Four Seasons Resort in Tahiti.

If it hadn't been for Li Yang's prevention, he would almost buy the navy to guide the topic, deliberately linking the two together to hype the topic.

However, despite this, some people on the Internet have connected the two together, causing a wave of heated discussions, but after all, the audience of the topic is not wide, so it did not cause much disturbance.

"These are the celebrity couples we have recently enumerated in statistics. The top ones are relatively well-known celebrities who have announced their relationships and have plans to get married. For example, this pair has just received the certificate half a month ago. They are the most suitable ones. Both of them used to be traffic stars, and now they are still popular stars!” said the marketing manager, putting on a PPT on the big screen.

"But the question is, how can we better cooperate with these stars so that they can choose to hold their wedding at our Love Nest Resort?

In fact, if it is some second- and third-tier celebrities, they may also consider choosing to cooperate with us for money, and get paid for free marriage.

However, the wedding influence of these celebrities is limited, and the publicity effect for our resort hotel is certainly not very good.

Unless we use their wedding to create an event marketing, but this is not very easy to operate, or it will get angry!

But if you choose to be a popular star and get married, you will probably not change your choice because of money, unless we are lucky enough that the place of marriage chosen in their hearts is ours, but we will not consider this probability for the time being!

We need to come up with a more secure way, so I hope everyone can use their brains, speak freely, and talk about ideas. This is also the main difficulty we are facing right now!"

Everyone was lost in thought, which is indeed a tricky question.

If you talk about commercial cooperation with a celebrity, the wedding is a private matter and a major event in life. Overly commercial cooperation is unlikely to impress the celebrities, especially popular celebrities.

And they also have to consider the cost and effect of this marketing. They can't spend a lot of money but get no effect.

"I don't think we can follow the current conventional thinking, we must jump out, because I think that according to this thinking, no matter how we talk about it, it feels a bit blunt!" Hou Zhengyu said.

If it was this way, Li Yang could also think of it. The reason he left it to them was definitely because he hoped they could come up with a better way.

"Should we invite them first, or one of them to help take pictures of our hotel's advertising, etc., so that we have a reasonable chance to get to know them, so that we can inquire or propose them to our hotel in the case of informal negotiations? Get married!" said a young man.

Hearing his words, many people nodded one after another, thinking that this method is better.

"Well, this method is better, but it's not better!" Hou Zhengyu still felt that this plan was not good enough.

Everyone fell into deep thought again, and suddenly Li Siqi raised his hand and said, "I have a good way!"

Since Li Siqi has been transferred from Youshan to the brand center, she has been engaged in copywriting projects for the marketing department, but it is only one of many copywriting projects.

Everyone looked at Li Siqi in unison.

"Let's talk!" Hou Zhengyu said, looking at Li Siqi.

...

In the office, Li Yang has just read the schedule for the construction of the Youmao Inn branch. At present, the second branch has officially opened for business, and the third and fourth branches are under construction.

"It's time to transfer Jigou Ayi to the brand center to be the first person in charge of the Youshan business department!" Li Yang put down the files and muttered.

No one is more familiar with the operation of the Cat Inn than Ji Gu Ayi. After more than a year of hard work, Ji Gu Ayi has grown up, and her performance has made Li Yang very satisfied.

Li Yang took out his cell phone and called Ji Gu Ayi: "Xiaoyi, I have time to come over today, I have something to talk to you!"

"Okay, Brother Yang!" Ji Gu Ayi responded.

After hanging up the phone, Li Yang looked at Douyin with his mobile phone, and accidentally saw a video about "Daughters' Love 3".

When he saw this video, Li Yang's eyes suddenly brightened, and his face also showed excitement.

"Why don't I make a variety show to promote the resort hotel!" Li Yang said excitedly, recalling the reality show variety show co-produced by his RV campground project and Tencent, and received very good results.

The show captured a large number of fans who love self-driving and traveling, and it also brought the trend of self-driving. He couldn't help but make his Ranwu Lake RV camping site go viral, and even the entire RV camping industry industry.

Not long ago, Li Yang learned from the industry association that Li Yang’s name was on the list of the tourism industry summit held by the country this year. Li Yang will represent Sichuan Province to attend the summit and give a speech on RV campgrounds.

Dangdang--

The door was knocked.

"Enter!" Li Yang replied and looked up, and saw Hou Zhengyu walking in with excitement, and couldn't wait to say: "Mr. Li, we just had a meeting about the celebrity wedding, and we came up with a new idea, which is great. !"

"You don't think of variety shows too?" Li Yang asked with a smile.

Hou Zhengyu was taken aback, could it be that Li Yang had thought of it before, then he was not satisfied with this plan.

"Yes! How do you know?" Hou Zhengyu smiled bitterly.

"Really, hahaha, when I just watched my mobile phone, I suddenly thought of the popular live-action observation variety show!" Li Yang said with a smile, unexpectedly they thought of one.

"Yes, yes, live-action observation variety shows, that's what Li Siqi's little girl said!" Hou Zhengyu laughed, unexpectedly such a coincidence.

"Come on, talk about your specific plan!" Li Yang beckoned and sat on the sofa with Hou Zhengyu, and asked the secretary to bring them coffee.

"We can imitate a series of observational variety shows such as "Daughter's Love" and "Man Doing Housework", and make an observational variety show with the theme of love and marriage, such as "Daughters' Wedding" or "We Marry "Bar" and so on, we can choose the shooting location in our hotel, and even directly present a celebrity wedding in the program, show us the service process of customizing different weddings for celebrities, and show our service concept and characteristics .

And with this as the starting point, we can invite some well-known celebrity couples. After all, being able to record our wedding in this way is also a very unique memory!"Hou Zhengyu began to talk endlessly about the plan they had just touched.

"Good!" Li Yang said happily. The shooting cycle of variety shows is much shorter than that of film and television dramas, and the publicity effect and influence are very good, even more than a successful film and television drama.

The most important variety shows can have more shots and time for them to show the scenery of the hotel and their own services, and the audience will not be disgusted.

"Immediately refine the plan according to this idea, and start implementing it, the sooner the better!" Li Yang said.

"Okay, let's do it now!" Hou Zhengyu said.

After leaving Li Yang's office, Hou Zhengyu immediately called Li Siqi and others to his office and set up a small project team to be responsible for the variety show program and follow-up work.

Soon after, Jigou Ayi also came to Li Yang's office. Li Yang hadn't seen Jigou Ayi for a while. Before that, she basically had some work related to Hou Zhengyu.

"Brother Yang!"

"Xiaoyi, here you are, sit down!" Li Yang motioned to Jigou Ayi to sit down on the sofa. Although Jigou Ayi looks so young now, his whole spirit has completely faded. The former immature, appeared capable and mature.

"Brother Yang, is there anything important for me to come here?" Ji Gu Ayi asked with a serious expression. She knew that Li Yang was very busy now. If it was a trivial matter, she would usually talk on the phone.

"It's a very important thing!" Li Yang joked, "What to drink?"

"Boiled water!" Ji Gu Ayi said.

Li Yang asked the secretary to pour water for Jigu Ayi, and then chatted with her about the recent inn and some thoughts on the operation of the new store.

Ji Gu Ayi talked a lot to Li Yang endlessly.

"Brother Yang, are you planning to transfer me to the new store?" Jigu Ayi said with a smile. She actually guessed very early that Li Yang would transfer her to the new store. After all, the old store is currently operating very stable and does not need her. Keep staring, and find any store manager to manage it.

"No, the new store must be handed over to you, but we will continue to open two new stores in the future. It is definitely not possible to rely solely on you, so I decided to transfer you to the brand center and take full responsibility for the operation of the Mao Inn chain. Work, which means that you are not just a single store manager, but the general manager of the entire chain brand. You are responsible for managing all store managers and managing the operation of all stores!"

Hearing Li Yang's words, Ji Gu Ayi was stunned again, as if Li Yang wanted to promote her to be the store manager, so suddenly and so enthusiastically.

She remembered Li Yang's words again, and remembered the day that almost changed her life.

Li Yang is her Bole. Without Li Yang, she would not even dare to imagine that she could become who she is today, but she still could not think that Li Yang would promote her directly to become the general manager of the cat hotel chain brand.

"Brother Yang, I, I will definitely not live up to your expectations!" Ji Gu Ayi's expression became firm again, although she was also worried that she was not well-educated and could not do well and lived up to Li Yang's expectations.

After all, there are many people with high education in the whole brand center, and there are many people who are more capable than her. She feels a little inferior and bottomless in her heart.

But after thinking about it, she felt that since Li Yang trusted her, she couldn't postpone it, and she would study if she was not capable.

"Very good, we must rely on this strength!" Li Yang actually knows what Jigu Ayi thinks. "Don't care about academic qualifications. In my company, everything depends on ability. As long as I make achievements, all doubts will be self-defeating. broken!"

Li Yang also knows that bringing Jigu Ayi up will face unprecedented pressures and challenges, but doesn't every leap and advance in life need to be experienced?

Even though Li Yang has the system, he has also paid a lot to try and learn to make himself a real person in the industry.

"Well, Brother Yang, I know, I will definitely not disappoint your expectations!" Jigu Ayi said firmly with his eyes.

...

Hou Zhengyu knew that Li Yang attaches great importance to the real-life observation variety show project, so let the team's staff work together to develop a complete plan as quickly as possible.

Everyone lived up to their expectations and worked overtime. At noon the next day, the first plan was formed, and after a meeting, the plan was re-optimized and completed at around 11 o'clock that evening.

"Thanks for your hard work today, I invite everyone to have a supper, and tomorrow morning everyone can go to work one hour late!" Hou Zhengyu clapped his hands and said.

"Thank you, President Hou!" Everyone was very happy. Although the two days were very hard, everyone was very motivated. Now that the plan is all done, it is quite a sense of accomplishment.

Li Yang also didn't expect Hou Zhengyu and the others to move so quickly. It took less than two days for the plan to be proposed, and Hou Zhengyu's team had already worked out the final plan.

The name of the variety show in the plan is tentatively set as "Let's Get Married", and the cooperative media has initially planned two, namely Mango TV, Zhejiang TV and Mingzhu TV. The specific choice will be determined according to the subsequent negotiations.

The plan also lists the candidate celebrity guests and the reasons for choosing them. The plan has detailed analysis, including celebrity traffic, word-of-mouth, fan audience, recent news updates, and current film and television works, etc. .

Of course, the final candidate can only be determined based on actual communication and negotiation.

"By the way, President Li, a group of amateur guests will be added to the guests. Our project team agreed that you and your girlfriend are particularly suitable.

In this way, you can get higher exposure in the program, which can further promote the publicity effect of our brand, and increase the influence of our brand through your personality charm.

You should know that brands are cold, especially in this era. This is the importance of spokespersons. Binding the originally abstract brand and humans together can instantly shorten the distance between the brand and the user.

And if you win the audience's love through the shaping and presentation of the program, then as the founder of our brand, the influence of our brand will be a leap-forward improvement!"Hou Zhengyu asked with a smile.

Hearing Hou Zhengyu's words, Li Yang raised his brows, and he really felt that this was a good proposal.

But after another thought, it seemed inappropriate...

...

[Thank you for rewarding 5,000 starting coins, and thank you brothers for your monthly pass!