Super Resort Tycoon

"Well, this idea is very good! But... I'm afraid that my personality is not attractive enough, it will backfire. The spokesperson can be changed, but the boss can't be changed!" Li Yang joked.

In fact, what Hou Zhengyu said is very reasonable. If he gains the likes of the audience through the show, his influence on the company's brand is definitely better than any celebrity endorsement.

And if you can record the show with Tong Shuya, it can also serve as a good memory video for two people.

But the problem is that if you and Tong Shuya fail to get the public’s likes, it’s better not to be. At that time, people might still be criticized for spending money to make programs for themselves. The commercial intentions are too obvious.

And it’s not a good thing to be a public figure. This Li Yang knew very well before, not to mention that this time he still has to be on the show with Tong Shuya. Even if he and Tong Shuya are liked by the audience, it also means the future. He Tong Shuya is about to live in the public eye, and there is no privacy at all.

Even for the sake of human design, I have to wear a mask every day to live. One day the human design collapses, I am afraid that the impact is far less than the positive impact that it had produced.

The spokesperson can be changed at any time, but his identity as the founder of the company cannot be changed, so Li Yang naturally cannot do this to measure the pros and cons.

"Well, what you are saying is that this is indeed something that we lacked consideration!" Hou Zhengyu is also a smart man, and he immediately guessed the deep meaning of Li Yang's words. He also felt that they were too idealistic before and only saw the benefits. Ignore the potential crisis.

"Well, President Li, we can choose from the amateur group through activities, or as a marketing gimmick!" Hou Zhengyu paused and continued.

"Well, this is not bad. By the way, some additional activities can be added, such as free honeymoon trips, free wedding photography and other prizes, to increase the influence of our program!" Li Yang said with a smile.

"Okay! This kind of activity is also designed in our subsequent marketing execution plan!" Hou Zhengyu said with a smile, and immediately continued to tell Li Yang about the follow-up content of the plan.

For example, the specific execution plan and time node, etc., can be described as very detailed, and even the detailed plan for the early marketing has been made, and various budgets and effect estimates are available.

"Very good, Zhengyu will carry out according to your plan!" After reading the whole plan, Li Yang nodded in satisfaction. Although it only took less than two days, the whole plan was very perfect, something Li Yang thought of They also thought about it, so he didn't have anything to add, and everything just waited for the result to speak.

...

In the next few days, the project team started to contact the TV station as planned to discuss cooperation to create the "Let's Get Married" program.

Hou Zhengyu even went into battle in person, and led the team to contact the three planned TV stations many times to discuss specific matters of cooperation. After more than ten days of negotiations, Zhejiang TV showed a strong desire for cooperation, not only promising to give prime time, but also The price is also very beautiful, and the program schedule of Zhejiang TV station is also suitable, which can be broadcast in three months.

Therefore, it was finally decided to cooperate with Zhejiang TV. The entire production team was handled by the TV station, with Li Yang as the partner and investor.

After signing the relevant contract, Zhejiang TV and Li Yang started the project at the same time, and the star guest invitation phase began.

In accordance with the requirements of the initial cooperation, the program team successively contacted the celebrity guests identified in the plan, and successfully invited those target guests.

After all, although the name of the show is called "Let's Get Married", it uses celebrity love and marriage as a gimmick, but it does not force the celebrities to get married on the show.

According to the plan drawn up by the show, if the celebrity does not want to get married, it will show the effect of marriage in the show by simulating marriage and experiencing marriage.

The entire project went on very smoothly, and soon the star guests were confirmed.

The Aisener Resort Hotel has also completely completed the transfer of assets and officially changed its name to Nestoflove.Li Yang led the design team to the Aichao Resort Hotel to upgrade the hotel as a whole.

The design team quickly worked out a design plan and designed five fixed wedding venues, including two church-style wedding venues, a lover’s cliff landscape lawn wedding venue, a terraced flower sea-style wedding venue, and a studio-style custom-made interior scene Wedding venue.

In addition to the previous bird’s nest wedding venue on the cliff side, there are a total of six unique wedding venues.

In addition, the hotel’s private beach and several beautiful lawns can be transformed into wedding venues at any time. The design team even directly designed a variety of styles of scenery renderings based on several scene pictures.

In this way, the hotel can have nearly ten wedding venues and more than ten different styles of weddings. In addition, it can be customized directly according to the needs of users.

With the finalization of the design plan, the renovation of the hotel began one after another, and the construction site of the suite-style hotel has also been planned. Li Yang handed it over to the system for upgrading and construction.

According to the plan, a five-story hotel building with 120 suites will be built.

The various projects began in a closed environment, and Li Yang also finalized the shareholding issues with AYANA, Four Seasons, and Hanging Garden, each with a plan to invest 100 million yuan.

When Li Yang returned to China again, all the product designs of Aichao Resort had been completed, including wedding packages and charging standards, honeymoon travel packages and charging standards, and the charging standards of different products and packages.

In addition, all service procedures and standards including new products have also been formulated, a new team has been expanded and the construction of the factory has been completed, various operations have been carried out, and marketing has also entered the second stage.

"Mr. Li, these are the cooperative prices given to us by various airline companies!" Sun Rui, the manager in charge of tourism product design, handed Li Yang a cooperative quotation from the airline company.

According to the previous wedding package design, the product can include round-trip air tickets, and even some luxury packages will directly give away guest air tickets. Of course, the wool is on the sheep.

This kind of ticket can be purchased from the airline company as a group ticket, and even establish long-term cooperation to get a very favorable ticket.

The prices of various airlines are naturally different, and when they make a choice, they cannot simply look at the price, but must consider it comprehensively.

Li Yang looked at it and found that Tong Shuya's Air China was among them. Moreover, the company flies the most domestic flights to Bali, and the cooperation prices are also acceptable. The company's main customers are also very compatible with their future customer base.

"Preferred to China International Airlines, these two alternatives!" Li Yang said, and an idea came to mind.

In the future, I will inevitably become a major customer of China International Airlines, and even in the future, due to strategic considerations, I may become a shareholder of the company. Then I can help Tong Shuya get more special treatment and make her less difficult.

Of course, in Li Yang's plan, it is the best result for Tong Shuya to return to the field of pianist voluntarily one day.

Just after meeting with Sun Rui and others about tourism products, Hou Zhengyu came to Li Yang’s office: "Mr. Li, the chief director of the "Let’s Get Married" program group wants to meet with us and talk about the show in detail. He has come up with a detailed plan over the content of the, and he wants to discuss it with us. Would you like to go there?"

"Okay, it just happens that I will have nothing to do tomorrow, let's go together!" Li Yang still attaches great importance to this show. If the effect of the show is good enough, his resort hotel will be an instant success, so there is hope to complete it directly. The task of the system is required.

On the second day, Li Yang flew to Hangzhou with Hou Zhengyu and several main persons in charge of the project team, and arrived at Zhejiang TV Station in the afternoon, and met with the planner and chief director of "Let’s Get Married", and several others Choreographer.

At present, the planning of the entire program has been completed, the preliminary planning work has been basically completed, and the star guest lineup has been determined.

Five pairs of celebrity couples were signed for the show, of which three were regular guests, and the other two were alternately presented with amateur couples.

"In theory, the observations of four pairs of guests will be broadcast at the same time in each issue!" said Ma Zhijiang, the chief director of the show.

Li Yang nodded, and then took a closer look at the distribution of several pairs of celebrity guests. The popular celebrity couple was among the regular guests. The other two pairs of regular guests were also well-known and good in character. These three pairs had both movie stars and others. Music stars and even pianists.

Among the non-fixed guests, there is a pair of women who are super influencers, the man is also an e-sports player, and the other pair covers the sports world. The traffic and audience of these two pairs are very good.

The five pairs of celebrity guests almost cover most of the audiences, and the reputation in the circle is very good.

"In addition to the star's home, our main shooting location for this season is the second store of Youmao Inn under your company. Of course, it will also include other tourist attractions in the city during the period.

The other is the Youshan B&B Resort Hotel, Ranwu Lake International RV Self-driving Campground.

The last one is the Bali Love Nest Resort."Ma Zhijiang said.

"According to our plan, in addition to the content of family life, three groups of regular guests will stay at Youmao Inn, Youshan B&B Resort Hotel, Ranwu Lake International RV Self-driving Campground. Shooting starts at the three venues at the same time to record couples. Life there.

After that, the three groups of guests will exchange venues according to their needs.

During the period, there will be schedule problems to be supplemented by non-fixed guest programs.

The specific shooting schedule will be worked out according to the star schedule and sent to you!"

"Yeah!" Li Yang and the others nodded.

Ma Zhijiang continued: “The content of the first three venues and star family scenes will be broadcast as the first eight episodes of the program, and the next four episodes will all be content based on the Aichao Resort Hotel. Two of the episodes are for guests in the hotel. The life record of leisure and vacation, the next two issues are the wedding content.

The vacation and simulated wedding can be shot at the same time. The real wedding of the amateur and the net celebrity can be recorded separately and then edited together."

"Yeah!" Li Yang nodded. At present, it is certain that only the Internet celebrity couple can get married directly in the hotel. The other four groups of stars are only participating in the simulated wedding experience.

In fact, among these groups of guests, Li Yang still hopes that the popular celebrities can really choose to marry in their hotel. However, the wedding involves the private life of others. Some people have their own ideas, and they can’t control other people’s choices. People confuse the wedding with the show.

The only thing I can do is to use the simulated experience of this show to make the celebrities really like their hotel and wedding planning services and change their choices.

Ma Zhijiang also talked in detail about the content and direction of each venue, which is similar to a script in short.

Although it is a real person watching the show, in order to present more interesting content to the audience, the show actually has a certain script. This script is not a script like a film and television drama. In addition to a specific description of some shooting locations, it should be presented to the guests. There are no restrictions on the content and lines of.

In the script, some activities are set up in advance for each couple. For example, in addition to daily life at home, guests may be asked to show that they do housework together, cook together, go shopping together, make travel plans together, or give The other party prepares surprises and other daily content requirements.

Some designated activities will be designed during the trip, and some interesting and meaningful items will be temporarily added after the guests communicate with each other, and even the drama of the proposal will be designed to increase the effect.

In fact, these contents are designed by the program group based on the audience's preferences and program effects, and Li Yang and the others are not required to participate in the discussion.

However, the content that you want to present in the program such as Youmao Inn, Youshan B&B Resort Hotel, Ranwu Lake RV Camp, etc. needs to be discussed and determined by both parties.

Li Yang belongs to the investor. The program team naturally needs to understand and meet Li Yang’s requirements, listen to their opinions, and better show Li Yang’s hotels and products in the program.

"The above are some of the frameworks we initially designed, and we need to listen to your opinions on the specific content!" Ma Zhijiang said.

"Well, the design in your plan is pretty good. Basically, the advertising content is naturally integrated into the program. This is very good. We want to implant softly, so we hope that you will follow this point in the later presentation. !" Li Yang said.

Immediately looked at Hou Zhengyu: "Tell Director Ma about the content that each of our hotels will focus on, and send them a copy of our copy later!"

"Okay, Mr. Li!" Hou Zhengyu nodded, and immediately connected his computer to the big screen, put the copywriting content PPT on the big screen, and began to introduce the content of each store to the program group in detail .

Listening to Hou Zhengyu's account, Ma Zhijiang was secretly relieved. Fortunately, this time Party A is a person who understands things, understands TV programs, and understands marketing.

Otherwise, like some party A, they insisted on saying the name of the product several times in the show, and they would like to think about all the advantages of the product, and repeat it in every episode of the show, want to say everything, but let the audience do something. I didn't remember it, but I was disgusted by the audience and backfired.

The program group is also very distressed when balancing the audience and sponsors.

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