Super Resort Tycoon

On the sixteenth day of arriving in Paris, Li Yang followed Adrian to fly to the Twister to visit several high-end travel agencies there. This is Adrian's annual routine.

In order to obtain more high-end customers and better understand market demand, Adrian must establish a very close relationship with those high-end travel agencies.

On the one hand, they hold a large number of high-end customers, and on the other hand, they understand the market better and understand the preferences and needs of those high-end people.

Therefore, Adrian will take some time every year to visit, in addition to discussing cooperation, but also to understand the market and needs of them.

At present, nearly 50% of the customers of the George V Hotel are from the United States, so several high-end travel agencies here are important for him.

Li Yang is also very interested in this. He also knows the mode of cooperation with travel agencies. Their group even set up a high-end travel club specifically to operate high-end customers, attract customers, and understand their needs.

But to be honest, there are very few and immature domestic high-end travel agencies, at least not comparable to some high-end travel agencies in developed countries, so this trip is also a learning journey for Li Yang.

The first thing they want to visit is a travel agency called Fisher. This is a travel agency run by a father-daughter partner and specializes in customizing private luxury travel products for the super-rich.

"You should also know that for many rich people, travel destinations are sometimes not so important. Most countries in the world have basically been to them.

So for them, the travel content and experience become particularly important."On the plane, Adrian introduced to Li Yang some of the operation modes of those high-end travel agencies.

"The same travel destination is successful if it allows them to experience a completely different feeling in the past.

Therefore, the role of these high-end travel agencies is to create a unique travel experience for these super-rich, sometimes for a certain theme and purpose, to customize an exclusive and extraordinary experience for the rich.

For example, there is a wealthy wife. In order to make her husband like fishing, Fisher Travel Agency customized a special trip for them. They took the wealthy to travel to an island in Africa and set up a fishing spot in it. Professional divers were hired to hang the fish on the hook of the rich man underwater to give him a sense of accomplishment and pleasure."

Hearing Adrian's words, Li Yang's surface was indifferent, but he kept nodding in his heart. Those words just awakened Li Yang again.

To be honest, although China's economy has developed rapidly in recent years, the operation and development of the tourism market is still very far from developed countries.

At present, many high-end travel agencies and clubs in China are still focusing their travel products on the development of those travel destinations, racking their brains to find some special and new travel destinations.

The main reason for this is that China's economy has only been developing for decades, and the tastes of the rising rich in travel have not yet become so tricky, relying on the combination of travel destinations to meet their needs.

But this kind of product has gradually appeared fatigued and bottleneck has appeared, and this has been felt in the operation of Li Yang Group's high-end private club.

So how to make a breakthrough is to weaken the destination of travel, but to focus on different travel experiences, and travel content design that varies from person to person can definitely impress more high-end customers.

Adrian also told Li Yang a lot about the products of these high-end travel agencies. He has a close relationship with these travel agencies over the years and often communicates with them, so he is familiar with the operation mode and products of these high-end travel agencies.

"For example, the information of Fisher Travel Agency is not found on the Internet. If you want to contact them, you have to spend one hundred thousand US dollars in membership fee and join their club to get their phone number. Then pay back every year An annual fee of 25,000 U.S. dollars has to be paid."

Li Yang clicked a little bit. In the future, he can also learn from it. Go back to run a truly high-end private travel club and set up a membership fee model.

After all, the real high-end consumer group is fully capable of paying the 100,000 US dollars dues.

The setting of membership fees is actually a good screening mechanism in itself, helping operators to filter out those customers who are not very accurate, so as not to waste too much energy on unnecessary people, and better serve those who are really Accurate customer base.

And the real rich people are more willing to pay this membership fee. After all, the threshold mechanism of the membership fee is a symbol of status and spending power. After all, at their level, money is a string of numbers, and those who can increase their own sense of honor All consumption is worthwhile for them.

"Of course, joining the club is only the first step. As a hotel, we have to pay more for cooperation with these high-end travel agencies!" Adrian said.

"At present, our hotel has to spend nearly one million dollars each year to ensure the close relationship between us and them. Of course, the revenue they bring to us is far greater than the cost we paid!"

"Well, yeah, this is normal. This is completely normal operating costs. After all, if we want to develop those high-end customers, the cost may be higher!" Li Yang said with a smile.

Win-win cooperation is an eternal principle, which is applicable no matter what era.

Li Yang is very willing to chat with Adrian because he can learn a lot from him. Adrian is a person who likes to share, and he is not hesitant to share. In the mouth of the hotel staff, he is a very friendly person. Mind with everyone, care about everyone, and willing to help every employee in need.

Although in terms of identity, Li Yang is the boss and Adrian is his employee, at this stage of getting along, Li Yang has already regarded this elder brother who is nearly seventeen years older than him as his teacher. Li Yang admired Adrian from the bottom of his heart.

First of all, he really knows a lot and he is a true elite in this industry, but he never thinks so. He is very humble, as always.

Li Yang's mentality is also very good. Although he has achieved a lot of success, he also has his own unique insights and creativity in the operation of hotels and resorts, and has achieved good results.

But he always knew that in this industry, he was still a newcomer. Without the help of the system, he would not be able to go abroad so quickly and start to compete with the real seniors in this industry. He would never have the opportunity. Have a long conversation with industry leaders like Adrian.

Adrian is definitely an elite in this industry. He is a top student who graduated from the world's top hotel management major. He loves the hotel industry and has rich work experience and admirable results.

He is not French. He came to France from Germany to work. He joined the George V Hotel to fulfill his dream. He had stayed in this hotel with his parents when he was fifteen.

It was also that experience that made him fall in love with this place and the hotel industry, and it had a turning point in his life in the future. When he was in college, he vowed that one day he would work at the George V Hotel.

He has already achieved this goal, but it is not the ultimate goal of his life. According to his words, what he has to do is to help this beautiful hotel go longer and become a more dazzling existence.

And for more than ten years, he has been working hard for this.

When the Saudi prince introduced Adrian to Li Yang, he gave him a very high evaluation, and told Li Yang that no one in the hotel can do without Adrian, he hopes Li Yang and Adrian can do it A new spark was collided to make the George V Hotel work better.

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