Super Resort Tycoon

Li Yang and Adrian stayed in New York for three days and visited several local high-end travel agencies. On the one hand, they tried their best to attract customers, hoping that the travel agency could export more high-end customers to the hotel.

The other party conducted an in-depth discussion on hotel products, and also talked a lot about the frontiers of the market, and the current high-end consumer group’s travel consumption tendency. Li Yang really benefited a lot, and he also gained a new understanding of the European and American high-end markets .

However, as those travel agency owners said, most people are more willing to experience the newly opened hotels, so every year there are so few newly opened hotels that rise to fame, and guests are eager to find a bed.

This is incomparable to an old hotel like George V. Even if the hotel is completely remodeled and renovated, it is difficult to achieve. Therefore, the old hotel can fight for stable service quality and reputation, and maintain good old customers. Add new customers and their secondary consumption.

If you want to quickly absorb new customers, it is actually not realistic. After all, this is far inferior to those new hotels, and new hotels will be born every year, and competitiveness will always exist.

Not only that, but at present, the George V Hotel faces roughly the same problems as many established hotels. The European and American markets are weak, and it is increasingly difficult to achieve a breakthrough.

There are not many that can maintain a very good business situation like George V. This is because the hotel itself, as well as the landmark location and brand support.

Therefore, in Li Yang's view, the hotel's method of breaking the game is actually in the China market. How to attract more China high-end customers is the hotel's top priority, but this is also what Adrian is not good at.

"We have also analyzed that the current Huaxia market has unlimited potential, but unfortunately we have tried many methods with little effect. I even felt that what I learned and what I knew would not work in the Huaxia market!" On the plane, Adrian said with a wry smile.

"Actually, it's just unacceptable!" Li Yang said with a smile. Adrian was indeed excellent, but just like the hotel that the Saudi prince invested in China, it also ended dismal because of the inadequacy of the operating team and eventually had to sell.

The main reason for this is that they are not thorough enough about Huaxia, and they don’t understand Huaxia people’s preferences, ways of thinking, and Huaxia people’s consumption concepts.

However, their natural superiority makes them unwilling to hand over real rights to Huaxia people. Therefore, even if some companies have hired Huaxia executives, they have never listened to their opinions. They are still doing their own way, so they are self-proclaimed.

This leads them to feel that they have tried their best, but they still have not been able to change the status quo.

But now the situation has changed. Li Yang, a Chinese native, has directly become the boss of George V, so his decision can definitely be carried out. This will definitely help the hotel reform and open the Chinese market.

"China Market, this is what we are good at. This is also one of the reasons why Prince Alwaleed sold the hotel to us. He hopes that our team can bring new breakthroughs to the George V Hotel. Of course, the hotel is currently The service is impeccable, and the quality and reputation of the hotel are also understandable.

Just to really open the Huaxia market, our hotel needs to make some changes!"Li Yang said in a deep voice.

"Wish to hear the details!" Adrian looked at Li Yang seriously with an expression of asking for advice. In fact, he also wanted to seek a breakthrough.

"I'm just a preliminary idea, and the specifics need to be done after market research to decide. First of all, I think we need to adjust the decoration style of some rooms appropriately!" Li Yang said.

Adrian frowned slightly. He really didn't expect this answer too much. As for the hotel room, he thought that George V was definitely at the forefront of the world and once led the industry trend.

Li Yang can actually understand Adrian's questioning, but this is what he doesn't understand about China.

Europeans and Americans and Huaxia people have gradually different understanding of luxury. If it were placed a few decades ago, Huaxia people might still be very obsessed with European and American luxury decoration styles.

After all, it was a backward era, and now after decades of development, Huaxia people's concept has changed a lot, not blindly treating foreign things as good things.

I also have my own thoughts and habits in the pursuit of aesthetics and quality, so the current layout and decoration style of the luxurious rooms in the George V Hotel has actually deviated from the aesthetics of many Chinese people, and the room structure and furnishings are also the same. .

If some rooms can be adjusted, it will definitely have a good effect to receive Chinese people.

"Secondly, the restaurant's dishes are adjusted. We need to design a menu specifically for the tastes of Chinese people!" Li Yang continued.

He knows very well that the Michelin restaurant in the George V Hotel is indeed excellent and very authentic, but the so-called authenticity is actually a double-edged sword.

Take desserts as an example. Westerners' tastes are much heavier than Chinese people. The sweetness they take for granted, or the authentic desserts, is simply too sweet for Chinese people to eat.

Therefore, for most Chinese people, authentic French food may have a certain degree of discomfort. As an experience, it is okay to try fresh food, not to mention the impressive and endless aftertaste.

Just like McDonald's and KFC have made taste adjustments when entering the China market. This does not mean that they are not authentic, but adapt to the market.

Of course, this is not the case for all, there are cases in all cases.

Food is definitely an important part of travel, and it is also one of the reasons why hotels retain customers and attract customers to come again.

Therefore, if you want to attract Huaxia consumers well, you must first adjust the diet.

"I will hire a chef in China later. He cooks French cuisine very well. He has even participated in many Michelin competitions. He knows the tastes of Chinese people very well, so he has made adjustments and even research and development on many French dishes. We have made a lot of fusion cuisines. We have adjusted the restaurants at Pandora Resort and Four Seasons Resort Bora Bora. The effect is very good. At present, the restaurant is highly rated by Chinese tourists and the business is surprisingly good!" Li Yang has accumulated a lot of experience and contacts through the rectification of Pandora Resort Hotel.

For example, as a chef, he has mastered some French dishes that can perfectly blend French and Chinese dishes, and can make French dishes that are more suitable for the tastes of Chinese people.

For the top wealthy people in China, they have eaten pure French cuisine a long time ago, so their requirements for food are no longer in the demand stage for taking photos.

It is the habit of eating and eating comfortably, so the rectification of hotel cuisine is one of the key arts to attract the top wealthy Chinese.

After all, people rely on food as their heaven!

Li Yang talked a lot with Adrian and put forward a lot of small details of rectification. Although some of Adrian did not understand very well, Li Yang is the boss after all, and he really needs to seek a breakthrough now, so as long as Hopefully, he is willing to give it a try.

In the following days, Li Yang and Adrian went to Singapore and Japan Island one after another to visit high-end travel agencies there.

When they return to Paris again, this year's Paris Fashion Week is about to begin, the hotel is about to usher in a peak of passenger flow, and they have received news from the princesses of the Saudi royal family.

This is after two years of absence, the princesses of the Saudi royal family once again participated in the Paris Fashion Week activities. Like the last time, they packed down the guest rooms on the first floor of the eighth floor.

And because of the special identities of these princesses and royal family members, the guest room on the eighth floor has to undergo a major change and decoration, which is even more exaggerated than that of the Thai princess.

"According to the requirements, two of the suites will be transformed into cloakrooms to store their clothes and purchased clothing, and one of the suites will be transformed into a kitchen. Like last time, they brought their own chefs.

Two of the suites were transformed into restaurants!In addition, all the people who came this time were women, so all service personnel, including security personnel, were required to be women, and all men would be prohibited from entering.

The window glass of all rooms, any transparent places, must be pasted with paper to prevent anyone from seeing the inside!"The room manager is in a meeting to talk about the Saudi royal family's request for accommodation.

"Alcohol in all rooms must be removed, and all things and objects that violate their religious beliefs must be cleaned up without any omissions! In addition, I will print out the specific requirements for the room layout and give you a copy!"

The Saudi royal family is no stranger to hotel employees. Generally, royal males are better when they check in, while females demand more when they check in.

For all the male staff in the hotel, this group of female royal family members are both familiar and unfamiliar. They have arranged rooms for them more than once, but they have never seen their true colors.

"The royal family will check in in a week. At ten o'clock in the morning, the security staff will first go to the hotel for safety inspection. The princesses are expected to arrive at twelve o'clock! Okay, everyone will carry out the work we just assigned!"

In the following days, the hotel staff became more busy. In addition to Saudi princesses, there were many celebrities and other royals who stayed in the hotel during Paris Fashion Week.

Some of them have more or less individual requirements for the room. Even if there is no requirement, the hotel will make appropriate adjustments to the layout and display of the room according to their past check-in files and habits.

In order to meet this peak passenger flow, the learners from the Dreamcatcher Group brought by Li Yang also joined the work to assist the hotel staff in their work and to better understand all the hotel services.

"Are these all clothes and shoes?" He Xiaoxiao followed two hotel employees to the warehouse to sort out the customers' storage.

"Yes, these clothes are stored by Mr. Johnny. On average, he comes to Paris once a month, so he stores some clothes and shoes directly with us so that every time he comes here For wearing and taking pictures.

We need to re-iron these clothes and put them in his room before he arrives. In fact, we have been maintaining these clothes and shoes for him!"The waiter said.

He Xiaoxiao nodded, she was really knowledgeable again. Sure enough, the service is endless. It's no wonder that so many customers will stay here repeatedly, like this Mr. Johnny, who simply regards this as his second home.

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