Super resource tycoon

Chapter 237 Liquor is forced to increase the price logic!

"Good wine!"

"Mr. Wu, this is our company's Junheng 998?"

"It's so delicious, I've never drank such a delicious liquor!"

In order to dispel Cai Diheng's doubts, Wu Jun went downstairs and took a bottle of Junheng 998 puree wine from the car and poured him a small glass for him to taste.

After tasting the wine, Cai Diheng looked very excited as if he had taken a stimulant.

Wu Jun looked at Cai Diheng, who had returned from overseas, with his eyes looking at the soil buns.

There are many people who have drunk Junheng 998 original brew.

So far, at least six or seven people have drank it, and no one is like Cai Diheng.

I'm so excited at every turn, who has the problem with me...

"Mr. Wu, such a good wine is only sold for 998 yuan," Cai Diheng said excitedly. "After Junheng 998 is listed, it will definitely be able to sweep the liquor market! I dare to give you a military order!"

After Wu Jun heard Cai Diheng's assurance, he was speechless.

Brother, you can go back a little bit!

This is puree wine, do I need you to do business after selling a bottle of 998?

Go directly to the big market in the village, and sell them to the big brothers and sisters who set up the stalls!

Wu Jun said: "This is a semi-finished product, just to give you a taste and give you a little confidence."

"Half, half finished?" Cai Diheng became even more excited when he heard Wu Jun's words.

The semi-finished products are so good. If they are finished products, how good are they?

What Maotai Wuliangye Jian Nanchun, in front of Junheng 998 had to go back a bit.

Cai Diheng's family is in good condition, and he has drunk all these good wines.

In this comparison, whether it is taste, quality, or price, Junheng 998 won!

When Wu Jun saw Cai Diheng's performance, he didn't have to think about it and knew that he must be wrong.

Wu Jun said: "The finished product has to be diluted, and the taste is worse than it is now."

"This, what kind of operation is this..." Cai Diheng was dumbfounded when he heard Wu Jun's words.

Shouldn't it be excellence and striving to be the best?

Why is there such a fairy operation deliberately lowering quality!

"Could it be..." Cai Diheng asked and answered without waiting for Wu Jun to explain, "Is it to cater to the market?"

"I see, you really thought about it." After Cai Diheng turned his mind, he admired Wu Jun very much.

When Wu Jun heard Cai Diheng's compliment, he felt that this sentence was very familiar, as if he had heard someone say it when he flicked...

To apply for the general manager of a winery, Cai Diheng made sufficient preparations before coming and did a thorough research on the domestic liquor market.

Regarding domestic liquor, there is a very strange logic: the logic of forced price increases.

In recent years, the price of Feitian Moutai has increased from a few hundred yuan per bottle to more than 1,000 yuan per bottle.

Wuliangye, Guojiao 1573, Yanghe, Jiannanchun and other well-known domestic liquors have also increased their prices.

On the surface, this is a premeditated attempt. Liquor manufacturers increase their prices by restricting sales.

In fact, this is a catering to meet the labeling needs of people's consumption.

In summary, there are two reasons for the price increase.

On the one hand, the increase in human and material resources and input costs can also be understood as inflation.

Think about how much a bottle of Feitian Moutai cost a few decades ago. If the price is still maintained now, Niulanshan will really suck in the mountains.

On the other hand, it is related to market positioning and is also the most important aspect.

High-end liquor is a typical social product. It is consumed in nature and has very powerful attributes of showing off.

This is the same as a dinner party, which is generally much more expensive than eating out by yourself.

Some migrant workers may smoke cigarettes for a few yuan outside, and return to the village for at least ten yuan up.

Otherwise, others thought you were miserable outside.

If the price of high-end liquor is not high enough, the positioning of high-end consumer luxury accessories will be damaged.

For example, if the price of Moutai is exceeded by Wuliangye, the No. 1 brand of national liquor will not be guaranteed, so its price will increase.

When Wuliangye saw Moutai's price increase, it would also increase its price, or it would be dropped. Other liquors followed their price increase in order to keep up with this echelon.

The price of high-end liquor is high, and consumers tend to think that they are worth the expense. This is a psychological self-suggestion.

Only by daring to price a product can it demonstrate its distinguished quality.

If Moutai does not increase its price and becomes a product that ordinary consumers can afford, it will fall into the dust.

Combining this "liquor forced price increase logic", if Junheng 998 is more expensive than Moutai, once it comes out, it will be enough to upset the domestic liquor market.

If the domestic liquor market is hundreds of billions and nearly trillions, the consequences will be disastrous if it is messed up.

Wu Jun didn't want to, didn't dare, and couldn't bear this consequence.

It is his consistent aim to make a fortune through silence.

As soon as I came out of the Novice Village, I went to fight the final boss, and I even won. This behavior, how do other players play?

After seeing the quality of Junheng 998, Cai Diheng has full confidence in making the enterprise bigger and stronger.

Jingle bell~

Wu Jun’s cell phone rang on his desk, and seeing that it was Dong Lizhu’s call, Wu Jun reached out and picked up the phone to answer the call.

Dong Lizhu said: "Xiaojun, Shen Xue woke up on the way to the hospital. The doctor gave her a comprehensive physical examination. She is fine, so don't worry."

"Well, I know." When Wu Jun heard Dong Lizhu's words, he was relieved and said, "Let Shen Xue take a good rest, give her a week of paid vacation, when will she recover, and when will she come to work." "

"Okay, I will tell her."

After chatting a few more words, Wu Jun ended the call with Dong Lizhu.

Cai Diheng was not far away from Wu Jun. He heard all the conversations between Wu Jun and Dong Lizhu. He admired the man in front of him who was about to become his own boss even more.

Like the situation of the female employee before, in other companies, it's not bad to fire her without any reason, and Wu Jun also gave her paid vacation.

Cai Diheng smelled a strong human touch from Wu Jun. This kind of boss who treats his employees so amiably is worthy of following.

After hanging up the phone.

Wu Jun chatted with Cai Diheng about the management of the winery for more than two hours.

After some contact, Wu Jun found out that Cai Diheng has his own set of opinions on business management, and he has also integrated many advanced foreign management systems.

The two stayed in the office and talked until four o'clock in the afternoon.

"Mr. Dong went to the hospital. This is the case today, and he will come to the company to apply for the job tomorrow." After talking about everything, Wu Jun sent Cai Diheng to leave.

"Then, I will leave first," Cai Diheng got up, walked a few steps forward to Wu Jun, and stretched out his hand, "I would like to ask Mr. Wu for your care in the future."

"Of course." Wu Jun smiled and agreed happily.

If you don't look at the face of the monk and the face of the Buddha, for Jiang Yi's sake, you can't treat her cousin badly.

Wu Jun reminded him and said: "I will take you to the winery to get familiar with it after you finish your job tomorrow."

"I know Mr. Wu, I will go back and prepare first." Cai Diheng and Wu Jun said goodbye, turned and walked towards the door.