Super resource tycoon

If you say, a person's life is like that magnificent picture of thousands of miles of mountains and rivers.

Wine is like a trickling river in a picture scroll.

Liquor culture has been passed down for thousands of years. Throughout the ages, liquor has been visited by customers.

Some people add color to the mountains and rivers, some make the world dull, some repair family concierges, and some poke others' backbones.

Competing among peers exists in that industry.

The rice market is highly competitive with many brands.

The fierce competition in the liquor market has not allowed too much.

Natural selection and survival of the fittest are not only the laws of nature, but can also be used to describe every industry.

The big waves are scouring the sand, and some old-brand wines have fallen, and some new wine companies have risen.

At present, only Moutai and Wuliangye can be called first-line brands in China.

Moreover, there is also a gap between these two first-line brands, and Wuliangye can only be the second-year-old.

Regarding Moutai's brand, reputation and sales, there is no doubt, but history alone does not score high.

Of course, Wuliangye is also the same. Although the predecessor has Yao Zixuequ and miscellaneous grain wine, Wuliangye, like Maotai, only entered the public view after the founding of the People’s Republic of China.

Both are catching up from behind.

But compared with Fenjiu, Luzhou Laojiao, Jiannanchun, and Xifeng, the history of these two first-line brands is indeed a bit thin.

In front of these domestic liquor giants, Junheng 998 has a thinner history...

However, Moutai and Wuliangye are firmly in the top two, but they are the least controversial. People are caught on the street and asked, regardless of whether they drink or not, they have to admit their status in the domestic liquor market.

Among the second-tier domestic liquor brands, Yanghe and Luzhou Laojiao are almost at the same level.

Moreover, Luzhou Laojiao has been gaining momentum recently, and is likely to overtake Yanghe again, but only for the moment, Yanghe still has the upper hand.

Yanghe quickly entered the high-end liquor camp by relying on its core single product "Dream Blue".

In 19, Yanghe's revenue was nearly 30 billion yuan, which was nearly 10 billion yuan away from the fourth place, Luzhou Laojiao. This gap will not catch up for a while.

But Jiannanchun has long lost its beauty. Jiannanchun is like the sword god of Shilipo, who once relied on single crystal swords to ramp up the world.

If it were not for those two years of internal and external troubles, restructuring and complicated internal structure, Jian Nanchun would still be the third strong player.

Now that Jiannanchun's brand value and product reputation are both excellent, it can only be in a dream to return to the top three.

The "Mao Wujian" three swordsmen have become history, and now there is only "Mao Wuyang".

Fenjiu, as the source of baijiu, is relatively safe, but its size is not to be underestimated, its brand value is high, and its audience is wide.

Gujing Gongjiu is a brand that is underestimated by many people, and it is also a strong player in the second-tier brands. After him, Langjiu, Xijiu, and Jinshiyuan are far from him.

Among the second-tier brands, Niulanshan is a very popular brand with amazing sales, and Jiuguijiu barely squeezed into the second-tier brands.

Among the third-tier brands, like the Huizhou big brother Gujing Gong, Yingjia Gongjiu is also underestimated by many people.

The opposite is Shuijingfang, which has always been overrated.

The wines in Shuijingfang are quite good, and their packaging capabilities are also excellent. The main boutique route is deeply loved by the capital market, but the sales and brand value of this wine are not as high as the boasting.

Some wines won offline, and some wines won online, and they were under the pressure of first-line and second-line brands. Shuijingfang is not wronged.

Xifeng wine and Dong wine are two brands worth regretting.

These two old-brand wines are both Chaodeng Tianzitang and Tian Shelang. They were once glorious, but they are now photographed on the beach by the waves.

Especially Dong Jiu, as the old eight famous wine, is now fading like an old man, and its brand value and market sales are no longer in the past.

Even Ganzhou, the base camp, has increasingly disapproved Dong Jiu, let alone nationwide.

Except for the sentimental purchases of senior drinkers, ordinary consumers rarely mention it, and they are completely reduced to the third line.

Talking about the origin of Dong Jiu's name, it is indeed very literary.

Legend has it that during the War of Resistance against Japan, Zhejiang University moved westward to Zunyi, and university professors came to Donggong Temple, the base of Dongjiu, to practice on-site understanding of the people.

After learning about Dongjiu's brewing process and formula, and tasting Dongjiu, I was full of praise.

Professors of Zhejiang University believe that this wine combines more than 130 kinds of herbal medicines to participate in the production of koji. It is the wine of herbs and the inheritance of the true winemaking origin of "medicine and food homology" and "wine and medicine homology".

The word "dong" is composed of "fun" and "heavy", and "fuck" and "cao" agree, "heavy" means a large number, so "dong" means "baicao".

At the same time, this wine is produced in the low-latitude plateau, no severe cold in winter, no scorching heat in summer, dense vegetation, and mellow spring water.

Coupled with the unique brewing process, koji-making formula, and fragrance composition, it fully embodies the idea of ​​harmony between man and nature, making it the most authentic wine.

The word "Dong" in "Chu Ci·Shejiang" "Yu Jiang Dong Dao does not hesitate", its meaning is upright and prestigious, and has the meaning of authenticity, orthodoxy, orthodoxy, orthodox roots, majesty and majesty.

The cultural connotation of "Dong" itself is a legendary coincidence with that of Dong Jiu.

Immediately, the professors proposed to name this wine "Dong Jiu", hoping that Dong Jiu will continue to uphold the true essence of human winemaking of "the same source of medicine and food" and "the same source of wine and medicine", and inherit and carry forward the "wine of herbs".

Since then, Dong Jiu has become famous across the country, and the scenery is the same for a while.

Nowadays, a good hand of cards is so poor that the current Chairman Dong Jiu complains in private that Chinese people are becoming less and less aware of wine...

This time, Wu Jun sent Cai Diheng to Ganzhou to purchase equipment. The partner is Dongjiu Group...

Regarding the increase and expansion of the winery, although Guan Xuan has no interest in the dime, he is extremely concerned.

While Cai Diheng was negotiating to purchase equipment, Guan Xuan took the initiative to ask Ying and made a survey report on the status quo of the liquor industry and handed it to Wu Jun.

Junheng 998 Wine Co., Ltd.

General Manager's Office.

Guan Xuan handed a thick investigation report to Wu Jun.

This survey report covers the prices of all liquors sold during the various price ranges of the above-mentioned wine companies, as well as their market positioning and analysis.

Guan Xuan said: "Moutai's brand value and marketing strategy are worthy of our study. Shuijingfang is excellent in packaging."

Wu Jun looked away from the investigation report, looked at Guan Xuan, and said: "I have worked hard to manage the officers. I don't know how to thank you anymore. For our winery, this investigation report is a combat command. book."

Wu Jun shook the investigation report in his hand and joked: "With this combat plan, we, Junheng 998 Liquor Industry Co., Ltd., can definitely break through the siege and open up a piece of our own market."

"Mr. Wu is overwhelmed. You can find an investigation agency in the city to do better than me. This investigation report from my amateur is for reference only."

Guan Xuan said with a smile: "I want to say thank you, and I am also grateful to Mr. Wu. This time the winery has increased production and provided thousands of jobs, and the organization has praised me and Lao Du again. This is all Mr. Wu's contribution. "

Before Wu Jun's attention had been on the investigative report in his hand, he only found out that Guan Xuan had heavy dark circles under his eyes.

Although she painted light makeup to cover up, it is still obvious on closer inspection.

Wu Jun put down the investigation report in his hand, and suddenly asked: "Will the management officer take a rest at night?"

Guan Xuan looked a little unnatural and said, "Ah, no, it's all pretty good."