Super resource tycoon

"You are an entrepreneur, not a philanthropist."

Angel took a sip of water, gently put down the cup in her hand, and said lightly.

"What does this have to do with entrepreneurs and philanthropists..." Wu Jun was halfway through speaking, and suddenly wanted to understand the meaning of Angel's words.

The success of Hongfu Farm in Xiaowuzhuang is obvious to all.

Hundreds of villagers in Xiaowuzhuang got a job at Hongfu Farm. Although the job content is still farming, their identities have changed a lot from before.

From the status of a farmer to a worker, there is a stable wage income. Just like the city dweller, there is a complete social security.

Not only is the current income much higher than before, but when I get older, my life is more secure.

The villagers in the surrounding villages of Xiaowuzhuang are only envious of the villagers of Xiaowuzhuang.

In the past, Xiaowuzhuang was a notoriously poor village, and marriage of school-age young people was a big problem.

Now, the lads in Xiaowuzhuang have become sweet pastries. If anyone has a boy in his twenties, he can be kicked off the threshold by matchmakers in the surrounding villages.

Ordinary people on blind dates are all dressed up and energetic, in order to make a good impression in the girl's heart, even for this, they even buy a outfit that is not usually worn.

The young men in Xiaowuzhuang have a blind date, as long as they wear the work clothes of Junheng 998 or Hongfu Farm, the success rate soars. Work clothes are more effective than high-end suits.

If the news that Hongfu Farm is planning to expand to surrounding villages is spread, you don't need to spend money to contract the land. Someone takes the initiative to send it to you.

Compared with a job with stable income and complete welfare, it is easy to make a trade-off for the compensation for contracting land.

However, Wu Jun felt that this was a bit of a pitfall, and his conscience was a bit sad.

Seeing the hesitation on Wu Jun’s face, Angel continued: “A win-win cooperation. The money saved by contracting the land will be used for the construction of the Sunshine Greenhouse. Several more Hongfu farms can be built and more jobs can be provided.”

"It's such a reason, my thoughts are a little bit tricky." Wu Jun laughed after hearing Angel's words, and wanted to understand the reason.

The two talked about the expansion of Hongfu Farm for more than an hour.

At noon, Wu Jun called Xu Fei, who is in charge of Junheng Trading Company, to have a meal together.

In the afternoon, Xu Fei also joined the topic of the expansion of Hongfu Farm, which is also closely related to her.

In the office of the president of Junheng Group.

Wu Jun and Angel and Xu Fei discussed this.

Young secretary Li Yourong recorded the content of the meeting.

The scale of Hongfu Farm has been expanded more than ten times, and the impact will be comprehensive.

The current output of Hongfu Farm can already supply the production and supply of Junheng 998 Winery.

The output within the resource tycoon is as high as 200 tons per day.

With the expansion of Hongfu Farm, the market scope of Junheng Trading Co., Ltd. will also be further expanded, which requires a lot of preparations in advance.

It is already difficult for a province in North Hebei Province to digest this production capacity. Fortune Rice is about to go to the whole country, not a word.

Market selection, location selection of specialty stores, staff recruitment, pre-job training, etc...

Junheng Trading Co., Ltd. is an indisputable fact of the development and expansion of online sales channels and e-commerce channels, but this channel is not a panacea.

Especially for rice products, regardless of the overwhelming number of specialty stores selling rice online, offline is actually the highlight.

The average age of users of rice products is generally higher than that of users of electronic products, and the users are mostly women and the elderly.

This group's acceptance of online shopping is not as high as that of young people, and is more inclined to purchase offline in physical stores.

According to various data, although the shipment volume of e-commerce platforms in the rice market is large, on the one hand, rice manufacturers are strengthening cooperation with major e-commerce platforms such as Donggou and Taomao. , The actions of offline channels are relatively greater.

The number of specialty stores of Wuchang rice in the country is uncountable, and Meng Chalong, which was destroyed by Wu Jun before, also has specialty stores in various capital cities.

Brand stores not only help to enhance the brand image awareness, but also make customers more assured of buying and enhance customer stickiness.

Especially for consumables like rice, products that are repeatedly purchased, offline specialty stores are the top priority.

In terms of saving logistics costs, offline stores also have great advantages.

The network may not have coverage, but logistics is not.

Just looking at the logistics instructions of those stores on Taomao should be obvious.

It is true that EMS can do where Shunfeng and XTong can't go, but the service level and speed of the postmaster can almost kill the advantage of online shopping.

E-commerce channels cover tier 1~3 markets, but tier 4~6 markets can only rely heavily on offline channels.

As Donggou is doing so big now, its rural e-commerce services, selling seeds and fertilizers, are still inseparable.

In the competition between Donggou and Taomao, one of Donggou's biggest advantages may be its warehousing and self-owned distribution systems all over the country. The Cainiao network led by Jack Ma also has this intention.

In terms of social effects, offline channels are absolutely a platform for commerce.

Offline channels are asset-oriented operations, and store properties, labor, channel subsidies and incentives all require the company to pay a lot of resources.

Domestic brands with relatively strong offline channels have "captive" teams of promoters.

Take the mobile phone industry as an example. For example, vivo has more than 100,000 offline promoters, and OPPO is about this level.

This has a stimulating effect on providing employment and taxation in the location of the outlets.

Some people may say that e-commerce is the same. For example, the Taobao villages in Jiangsu and Zhejiang are everywhere, and they can easily find jobs for tens of thousands of people.

The two seem to have similar effects at first glance, but now the country does not levy taxes on e-commerce. This is one of them.

Second, can the e-commerce platform's role in raising local taxes reach the level of offline channels?

For example, JD.com can acquire land to build warehouses across the country and obtain local preferential policies. The big reason is also the social effect it brings to the local area.

Junheng Trading Co., Ltd., plus stores, warehouses, logistics management, customer service, online sales and other departments, currently has more than 100 employees.

After the expansion of the planting scale of Hongfu Farm, the number of employees of Junheng Trading Co., Ltd. has to be doubled, which can provide more jobs and generate greater influence.

In general, online and offline are not "replacement", but complementary.

The small meeting lasted until more than four o'clock in the afternoon, and only a small part of the discussion about Hongfu Farm was discussed.

After all, it is a multi-billion investment, which cannot be determined by two sentences.

According to Angel's arrangement, there will be a week-long project special meeting next.

Wu Guangqiang who is in charge of Hongfu Farm and Cai Diheng of Junheng 998 Winery will also attend the meeting.