Super resource tycoon

At present, the domestic beer market is mainly controlled by China Resources, Qingdao, Yanjing, Budweiser, and Carlsberg.

The combined market share of the five major legions accounted for about 80% of the total market.

The remaining 20% ​​will be divided among thousands of small brands.

The Beijing A Brewery under the name of Liu Haohan can account for 0.68% of the market share. Outside the five major legions, it can be considered very capable!

After all, behind the Jing A Brewery is the Liu Haohan family's holding support.

Regarding the issue of Beijing A Brewery and the content of the gambling agreement, Wu Junxian and Angel discussed.

Angel analysis said: "The development of the domestic beer industry has now reached a mature stage, the output has continued to fall, consumption has peaked, and the external driving force of the industry is small."

"Therefore, if the industry wants to develop continuously, it must actively upgrade its product structure, take the mid-to-high-end route, and continue to promote industry integration.

"

"In the future, channel transformation, brand upgrades, production capacity integration, and organic growth will become the theme of the beer industry."

"..."

Angel gave Wu Jun an analysis of the beer industry in a simple way. Wu Jun listened to the lecture with an open mind like a pupil.

After listening to Angel's analysis, Wu Jun also wanted to understand why Liu Haohan would find himself to cooperate, and kept pestering him, even if it was a delivery to the winery, he had to cooperate with him.

With its super high quality, Junheng 998 has performed very well in the liquor market for more than a year. It is definitely a black horse in the industry.

The super high quality of Junheng 998 has conquered all consumers and opened the door to high-end liquor for Junheng 998 Distillery.

If Beijing A Brewery wants to engage in research and development and take the high-end route, it will definitely find someone to cooperate with Junheng 998 Brewery.

As a winery that has just been established for less than two years, it can achieve today's results and definitely has the potential of a "unicorn company".

Liu Haohan wants to maximize the benefits in the shortest time, and cooperation with Junheng 998 Winery is his best choice.

Wu Jun asked Angel: "What do you think of the gambling agreement?"

"I don't think there is a big problem. This cooperation is very sincere. It is also an opportunity for the group's Junheng 998 wine industry."

Angel analyzed: "It is mentioned in the agreement that we can independently use the distribution channels of Beijing A Beer to promote new products, not limited to beer. This is also a good signal from Liu Haohan to us."

"Junheng 998 Brewery can use the channel of Beijing A Brewery to quickly distribute goods across the country, which is much faster than the current city-by-city siege strategy, which can save us a lot of time and cost, as well as manpower and material resources."

"As for the confidentiality agreement, the problem is not big. Take precautions in advance, and you are not afraid that the other party will not be certified."

The confidentiality agreement mentioned by Angel is a supplement to the "gambling agreement" signed by Liu Haohan and Wu Jun.

Obviously, the two companies are only cooperating to develop new products and jointly promote them. In the eyes of outsiders, it is a normal strategic partnership.

The gambling agreement regarding the acquisition of shares in Beijing A Brewery can only be carried out secretly under the negotiating table.

The important management of the company, as well as the new product development department, Liu Haohan will help to install Wu Jun's people so that they can take over the company smoothly in the future.

According to Liu Haohan's statement, his father was running out of time, and he closed his eyes when he waited for the division of the family property to be finished.

Liu Haohan was in his own bowl, and he gave it to whoever he wanted, no one can control it.

The question before Junheng 998 Liquor Industry Co., Ltd. is whether it can brew a beer of outstanding quality.

A good beer with outstanding quality is the most critical point of this cooperation.

The degree of importance directly affects the success or failure of this cooperation and whether Wu Jun can get a free brewery valued at more than 3 billion yuan.

Even if you don't look at the face of the monk or the face of the Buddha, but the face of the banknote, you must implement this task as soon as possible.

It took more than a year to challenge a project to earn more than 3 billion. This kind of opportunity is really not available to ordinary people.

Moreover, Wu Jun has confidence in Junheng 998 Liquor Co., Ltd., in other words, he has confidence in the super rice in [Resource Tycoon].

Super rice, from the beginning to the present, has never disappointed Wu Jun.

If there is no super rice in [Resource Tycoon], there would be no Junheng 998 Wine Co., Ltd., and there would not be today's Beauty Cosmetics Co., Ltd.

If Junheng Group loses these two companies, its profitability will almost be cut by half.

Both Junheng 998 Winery and Liren Cosmetics Co., Ltd. are deep-processing enterprises, which are more profitable than Junheng Trading Co., Ltd. and Hongfu Farm.

After talking with Angel, Wu Jun called Xu Shucai and asked him to come to the city for a meal.

The brewing of new beer still has to be handed over to Xu Shucai, and this matter cannot be promoted for the time being, it must be carried out in a low-key manner.

At about 1:10 noon, a black Audi a6 parked at the entrance of Shimen Inn Hotel.

Pushing the car door, Xu Shucai in a black suit got out of the car.

Joined Junheng 998 Liquor Industry Co., Ltd. for more than one year and has been the production plant manager.

Xu Shucai, the owner of a small workshop, has now become President Xu who is in charge of thousands of employees.

Xu Shucai never dreamed that he could have such a day, until he met Wu Jun.

Until Wu Jun handed over a bag of super rice to him, let him try to brew liquor.

In this trial, Junheng 998 was tried, and a super high-quality baijiu that dared to compete with the domestic baijiu brother Moutai.

In this trial, Junheng 998 Liquor Industry Co., Ltd., from a small factory with dozens of people to a large factory with hundreds of people.

Now, a branch plant with a scale of several hundred people in Jinmen area, when the branch plant in Gan Province is put into operation, the company's production capacity will be greatly increased.

Junheng 998 wine industry has been continuously developing and expanding since its establishment.

Xu Shucai watched the Junheng 998 winery step by step to where it is today, just like watching his own children.

If anyone has the deepest feelings for Junheng 998, it is Xu Shucai.

Xu Shucai started the voyage of Junheng 998 Wine Co., Ltd. with Wu Jun's super rice.

From a small old man in the countryside to the current director of a large enterprise, Mr. Xu.

Junheng 998 Wine Industry Co., Ltd., in turn, also made Xu Shucai.

Xu Shucai feels that he and Junheng 998 Wine Co., Ltd. are inseparable in this life.

He often told the employees in the factory that when he retired when he was old and could no longer serve as the director of the factory, he would return to the winery to watch the gate as a security guard.

"Mr. Wu, you are looking for me." Xu Shucai smiled and greeted when he came in and saw Wu Jun.

When Wu Jun saw Xu Shucai's dress, he was already quite familiar with it.

Today, Xu Shucai can no longer see a trace of the past.

Wu Jun pointed to the chair in front of Xu Shu's body and said, "Uncle Xu, we are no outsiders today. Don't be polite to me. Relax and sit down."

"Thank you, Mr. Wu." After Xu Shucai thanked him, he opened the chair and sat down, with his hands on his knees, with a respectful listening appearance.