Super resource tycoon

It's not that Wu Jun is stingy and can't afford Starbucks.

Choosing Luckin Coffee, one is that this shop is closest to the hotel where he stayed.

Wang Lina also has to go to work at night, which is not suitable for going too far.

Moreover, this store is a flagship store of Luckin Coffee, and the decoration and environment are pretty good.

Secondly, Wu Jun has a good impression of Ruixing.

The emergence of Luckin reduced the price of coffee, a beverage that should be popularized, from more than 30 yuan to more than a dozen yuan.

Although the price is low, the quality has hardly changed. The raw materials are even better than those of Starbucks. It is a model of conscientious enterprises in the coffee industry!

The development of Luckin Coffee is like riding on a rocket, even more like going on and off than Wu Jun who owns [Resource Tycoon].

Wu Jun has relied on [resource tycoon] to develop until now, and the total assets of Junheng Group have only exceeded 7 billion.

Luckin Coffee, which has also been available for more than two years, has a current market value that can surpass Wu Jun's seven or eight streets!

If you are not convinced, even if you have cheats, you have to be convinced.

From the opening of the first store in Yinhe Soho to the launch of Luckin's unmanned coffee machine in early January this year, in just over two years, Luckin Coffee's directly-operated stores have reached 4507.

At the same time, Luckin Coffee has also become the largest coffee chain brand store in China.

Wu Jun's Hongyun rice specialty store does not even have a fraction of Ruixing Coffee's direct-operated stores, and there is no leftover left.

In just over two years, Luckin has opened 4507 directly-operated stores. What is the concept?

There are 30 days in a month, and Luckin is now 27 months away from the establishment of the first store, which is about 810 days.

The number of 4507 directly-operated stores divided by 810 days of establishment, the final calculation result is approximately equal to 5.6.

In other words, from the opening of the first store to the launch of the unmanned coffee machine, Ruixing Coffee has an average of about 6 stores opened every day.

And it is 365 days a year, and around 6 stores are opened every day.

If only 5 stores are opened every day, then the scale of calculation cannot be achieved.

The speed of Luckin's expansion has once again let the world see what China Speed ​​is.

Although Luckin's expansion is like riding a rocket, it has basically no profit.

It's probably a bit conservative to say that, and removing the "basic" is probably more in line with the actual situation.

On Luckin's financial report, it loses a large amount of money every year and is in the "strategic loss stage"!

Faced with so many stores, store rents and employee salaries are indeed an astonishingly huge expenditure each year.

The expansion of Ruixing stores is inseparable from capital financing. It can also be said that financing has made Ruixing the scale of today.

The unprofitability of stores is also a major feature of Ruixing, and losses are inevitable every year.

Luckin's rocket-style expansion, the official statement is to occupy the market, and profit will be something after the market is seized.

Of course, this is the official statement.

The folks have a more apt view of Ruixing's approach: cut the leeks of foreign capital and invite the Chinese to drink coffee.

Luckin cuts leeks from outside, for domestic public welfare, and often "insults" consumers with a large number of coupons.

Although Ruixing Coffee's stock has plummeted recently due to financial fraud, and the stock has been suspended several times, this has not affected consumers' desire to buy.

Some people who like to drink Luckin coffee have a 2.8% discount coupon in their hands, and those with free coupons can't sit still.

Coupled with the time when Wu Jun and Wang Lina came, it happened to be the time when each company was off work, and the store was very popular.

"I'm sorry Lina, I made an appointment with you, I am still late." Wu Jun stopped in front of Wang Lina and said sorry to her.

As Wu Jun knew Wang Lina's identity, he called her closer than before.

Without knowing it, Wang Lina was flattered after hearing Wu Jun's address to herself.

"No, no, Mr. Wu, don't say that, it's because I came early." Wang Lina waved her hand helplessly, "I'm fine in the temporary dormitory provided by the store, so I came here first."

"Go in and find a place to sit." Wu Jun made a gesture of inviting Wang Lina, and the two found an empty seat and sat face to face.

Before coming, Jun Wu mentioned his cousin Li Tong on WeChat. Wang Lina was very curious about how this Wu always knew his cousin.

Wang Lina hadn't contacted Li Tong for nearly ten years, and even when Wu Jun mentioned the name, she reacted for a while before she wanted to have such a cousin.

Wang Lina felt like a cat scratching at the moment, and wanted to know what Mr. Wu meant when he mentioned her cousin to herself.

After sitting down, Wu Jun raised his eyes and smiled at Wang Lina and said, "This is the first time I invite you to drink coffee. I don't know what flavor you like. Order yourself."

"That's right..." After Wang Lina recovered, she took out two coupons from her bag and put them on the table, and said, "I have two co-workers here to give me free coupons. I'll take care of it today."

Wu Jun took a closer look and found that it was really a free coupon, not limited to drinks!

I took it, I really took Ruixing!

With free coffee, Wu Jun didn't have to spend money to prove that he was rich, and the local tyrants are not bad.

Wang Lina exchanged two free coupons for two drinks and returned one of them to Wu Jun.

"Mr. Wu, do you know my cousin?" Wang Lina couldn't help but asked, "How is my sister's life in Kyoto? My aunt's illness..."

After hearing some questions asked by Wang Lina, Wu Jun looked at her with a bewildered expression: "Well, Lina, haven't you contacted your cousin recently?"

"Huh?" Wang Lina was also puzzled by Wu Jun's question.

"Mr. Wu, you said that because of my dad, my sister had some opinions about our family." Wang Lina sighed and said, "My sister has not contacted our family for nearly ten years."

Wu Jun was a little puzzled: "Well, Lina, haven't you contacted your parents recently?"

"This..." Wang Lina said with a entangled expression, "Some bad things have happened to our house. I haven't contacted my home for more than two months, and I dare not use my previous mobile phone number."

"It turned out to be like this..." Wu Jun shook his head and smiled. He finally understood what was going on when he heard this.

Wang Lina obviously doesn't know what happened recently in the family, let alone the debts of the family have been paid off, and there is no need to hide away.

Wu Jun smiled at Wang Lina and said, "Lina, first of all I want to tell you a good news."

"Ah? What good news?" Wang Lina stared at Wu Jun blankly, wondering why he said this.

Wu Jun stopped selling her off and said directly: "You can go home anytime now, and your family's debt has been paid off."

"What! This..." Wang Lina stood up from her seat excitedly and looked at Wu Jun with joy.