Taoyuan Soldier King

'Yulong Jewelry' appeared in the market, and it did not cause much movement. Every year, hundreds of jewelry stores opened and hundreds of jewelry stores closed. Except for some old brands, the rest were mostly local Mainly storefront.

Old brands like Lao Fengxiang, Zhou Dasheng, Zhou Qiangqiang, and Liu Dafu were not created in a day or two.

On the day of the opening of Yulong Jewelry, the price of gold was reduced by 20%. In other words, the price of physical gold is the price of Yulong Jewelry gold, and the cost of production is reduced by one-half.

"Is this bare cylinder a bracelet?"

Including Beijing, six "Yulong Jewelry" opened at the same time. The local city mobile media spent huge sums of money on advertising to promote it. The six stores were in the downtown area, so there were not many people on the day of opening.

"Yes, this is the unique'Ancient Inheritance' gold jewelry series in our store. It was created by the master goldsmith Mr. You. The entire series totals fifteen pieces. This'Ancient Inheritance' gold bracelet is the first of this series! "The clerk of the jewelry store introduced with a smile.

"How many grams?"

The clerk smiled and said: "The one you saw is less than 27 grams. Now the activities in the store are very strong, especially for gold jewelry, which is very suitable. In addition, you can also participate in lucky draws, smashing golden eggs and other activities!"

"Is this bracelet hollow?"

The clerk smiled and said: "Yes, but gold is relatively soft. If you wear it, please try not to bump it, otherwise potholes are easy to appear. This problem is difficult to avoid except for buying solid bracelets!"

The customer curiously asked: "Do you have this'solid' gold bracelet?"

The clerk nodded and said: "Yes!" He took out one from the counter: "Like this one, it is solid, with a weight of 80.7."

The customer wanted to try it on, but found that the bracelet was a bit small, frowned and said, "Is there a model that is two or larger? I can't wear this one!"

"some!"

The clerk smiled, took the gold bracelet from the customer's hand, put it in the counter, turned around and took a gold bracelet from the counter behind him: "You try this, because it just opened, so the styles and models are more complete, wait In a few days, there may be a shortage of numbers. If you want to buy it, you will have to wait."

This time, Gou Yuniang smashed 50 million in for You Changcun's gold jewelry series of "Ancient Inheritance".

The real-time gold price on the market now is three hundred and eighty, while the gold price of gold jewelry is 420 to 450. Prices vary depending on the brand and craftsmanship. In addition to the gold price, customers also need to pay for the cost.

Due to the event, the price of Royal Dragon Jewelry Gold is 385 gram, and the cost is half price, so it also attracted many customers.

As for other products, the preferential margin is even greater. Gold products can be regarded as clear prices and only earn a cost. However, jewelry such as diamonds, colored gold, and hard gold are relatively more profitable.

"This bracelet weighs 135 grams!"

Originally, You Changcun was not too optimistic about the "Ancient Inheritance" series he designed, so he didn't hold out much hope, but no one expected it, but the market reacted strongly.

Only one morning after the opening, the ancient gold jewelry series, seven Yulong jewelry stores sold a total of more than 1,500 pieces, especially in Guangzhou specialty stores, like the more popular ancient method inheritance bracelets, ancient method inheritance Necklaces and rings of ancient law inheritance are out of stock.

The popularity far exceeded the expectations of You Changcun and Gou Yuniang. After obtaining the sales data, Master You’s daughter, Youmanman, almost didn’t stare at the table. So the old-fashioned design can also be “hot”?Is it that people's aesthetics has degraded?

No matter how you say it, Yulong Jewelry has six new stores and one old store, and the opening at the same time is a hit.

The total turnover of the seven stores is 40 million, and the average turnover of each store has reached more than five million.

After the three-day event ended, the turnover of the Yulong Jewelry Store has declined, but the sales performance of each store still remains at around 3 million.It is worth mentioning that the sales of the'Taoyuan Jade Counter' under Yulong Jewelry has increased.

The most profitable is undoubtedly gold, followed by diamonds, hard gold, colored gold and finally Taoyuan jade and silver jewelry.

In these two months, Gou Yuniang was exhausted, but it was worth the effort. At least to get Yulong Jewelry on the right track, the next step is to steadily operate and expand.

Expansion is not in a hurry. After discussing with Wang Jiahui, Gou Yuniang and Wang Jiahui plan to stabilize for a period of time, and when the manufacturing, brand, and personnel management are all deployed smoothly, they are talking about expansion.

In the past, the Yulong jade specialty store was losing money, but now the "Yulong Jewelry" is 100% not losing money, it is nothing more than a problem of earning more and less.

Yulong Jewelry no longer focuses on jade, and began to focus on diversified jewelry sales. It also directly changed the business model of Yulong Jewelry. It used to be mainly procurement and production, but now it is based on'terminal sales' + brand.

Yulong Jewelry's "Ancient Inheritance" gold jewelry series, the fire has also greatly promoted the popularity of Yulong Jewelry.

After discussing with Wang Jiahui, Gou Yuniang directly hired Feng Chengcheng, known as the "Little Queen" in the entertainment industry, and Zhao Xiaoyue, the "cute net celebrity girl" as spokespersons.Putting huge advertising fees, bombing advertising on CCTV, the Internet, and print media, laid the foundation of the'Yulong Jewelry'.

Few people knew about'Yulong Jewelry' before, but when it comes to brands such as Liu Dafu, Zhou Xingxing, Zhou Dasheng, Lao Fengxiang, even if they have not bought them, they are familiar with them.Now, many urban people, young and middle-aged people are no strangers to "Yulong Jewelry".

"Little Queen" Feng Chengcheng is a new star in the entertainment circle. In recent years, it has risen rapidly and has a huge number of fans. It is said that it is one of the domestic actresses who is most likely to win the "Queen" in a short time.

"Little Moon Girl" started as an Internet celebrity, known as a "cute girl", and she was given the nickname "Little Moon Girl". Although she is not as famous as "Little Queen" Feng Chengcheng, she is also an Internet celebrity.

Of course, it doesn't matter whether the influence of net celebrities is not net celebrity. What is important is that Zhao Xiaoyue is hard at the backstage.

At that time, Feng Chengcheng, the'little queen', knew that he was going to endorse Yulong Jewelry with a small internet celebrity who could not even count as a third-tier celebrity. He was furious. , Refused to endorse.

And the owner of Yulong Jewelry, Ms. Gou Yuniang, known as the "Queen of the Dragon", is also blunt. If Feng Chengcheng refuses Yulong Jewelry, he only needs to pay the penalty. Zhao Xiaoyue is one of the default spokespersons and cannot be changed. But you can be changed as a "little queen". Anyway, in the domestic entertainment industry, there is not only Feng Chengcheng who fits the image. It is really not good. Then just ask a veteran queen to be the spokesperson.

After hearing Yulong Jewelry's reply, Feng Chengcheng's agent of'Little Heavenly Queen' was silent, and finally... honestly agreed, after all, no one would have trouble with money.

In this way, Zhao Xiaoyue has stepped into the entertainment circle from a'little internet celebrity' who can't even be regarded as a third-tier star, and has officially become a'real' star on TV, Internet, and print media.

Once the Yulong Jewelry advertisement was broadcast, in addition to the Yulong Jewelry brand, Zhao Xiaoyue also became popular.

The original number of fans of more than 3 million exceeded 10 million in just three days.

Then commercial performances, various TV shows, commercials, and even movie invitations came one after another.

famous!Completely red.

However, Zhao Xiaoyue did not accept any commercials other than'Yulong Jewelry' and'Longshanquan', rejected all commercial performances, and did not go out to make movies or TV series. In the words of'Little Moon Girl', there are many bad people outside. She is very stupid, it is better to stay in Yutou Village and be her'little overlord', so as to save yourself being bullied by bad guys.

With Tang Long supporting her, she is the only daughter in the family. When the days were difficult before, she was the treasure of the family, not to mention that her life is better now, let alone what she will do.

Don't do it if she doesn't like it. If she doesn't like being a star, Tang Long can even lower her current popularity.

However, Zhao Xiaoyue herself said that she still likes this kind of high-profile feeling, especially when she is surprised and sought after, the little excitement makes her a little addicted, which means she still likes the feeling of being a'star' .

Because the reputation gradually increased, Zhang Xiu'e had no choice but to let Tang Long set up a "Fish Head Village Entertainment Company" specifically for Zhao Xiaoyue, and found some people to be responsible for negotiating and solving the problem of "Little Moon Girl".

Therefore, Zhao Xiaoyue has also vaguely become an alternative in the entertainment industry, updating her meager daily updates, posting a few selfies, wearing farm clothes, and walking around with a group of half-size children.

The price of commercial performance is as high as one million, and you don't need to do anything. As long as people are there and interact with fans to greet you, it is ok. The pay is tens of millions.

But this still doesn't affect the mentality of other people's "Little Moon Girl", and the external response of Yutou Village Entertainment Company is always "no answer".

No answer, no answer, no answer!

Ads are not accepted, commercial performances are not accepted, scripts are not accepted.

It doesn't matter whether you have money or not. No matter whether your advertisements, commercials, scripts, etc. are good or bad, you will not accept them.

The'star' who doesn't make money after becoming famous is not an alternative in the entertainment circle. What is that?

Often such a person is like a shooting star, after a short silence, they will be forgotten.

In many entertainment circles, when the jealous "Little Moon Girl" rose too much, and she was stunned by her own death, the second advertisement endorsed by Zhao Xiaoyue went online.

This time "Little Moon Girl" is the absolute protagonist, and the advertising intensity of "Longshanquan" is relatively greater than that of "Yulong Jewelry".

In prime time, the absolute exposure of big names laid the foundation for'Zhao Xiaoyue' in the entertainment industry.With two advertisements, a meager number of more than 30 million fans, and his own propaganda platform, Zhao Xiaoyue is widely known.

In addition, the people who like Zhao Xiaoyue are almost covered by fan ages ranging from a few years to a few decades.Her image can be said to kill men, women and children, and they all like it.