Taoyuan Soldier King

The glory of the dragon wine cannot be cast in two days a day, and it is impossible to cast in two years, and it needs to be held.

Tang Long didn't want to take the 'dragon wine' to harvest the wealth, and never want him to show, he is more willing to do, take money, take time, and nourish.

But I have to say that Yan Jiaoyang is indeed a talent. At least some people sell in the dragon wine, and the propaganda results are obvious to all. In the future, the big probability of the dragon does not require Tang Long in conducting 'feeding', or even lack of money, you can also squeeze.

He hesitated Tang Long specially gave Huang Yingwu called a phone call, telling her, in addition to his own order, the rest of the office, and other people's instructions do not use.

Leaving the white cafe, Huang Yingwu is boring, if you can't expand the winery, improve production capacity, she can't show my head, there is a kind of person who is pressed, can't affise.

The problem is now facing, I want to get all the management rights of the Dragon Wine, I have to convince Tang Long. She has thought that she was very robust, because Tang Long's performance is relatively easy to accept suggestions, and her ability is unparalleled. Insoupub doubt, you can make a big pen to the other party, and the other party has no reason to disagree.

After seeing Tang Long, the result of the feedback is just the opposite.

Yan Jiayang suddenly thought of, is the warm spring possess a shares in the Longzhi wine industry? Since Tang Long said that it is not available, can it be from other people's opinions, let Tang Long change the idea?

"Hmartum has conflicted with you Tang Long?"

Warm spring received a phone call, slightly stunned, frowning said: "Do you get along with you?"

Yan Jiaoyang helpless: "It is not a conflict, it is a matter of some business philosophy, no agreement."

Seeing that the warm spring did not speak, he continued to say: "Now the dragon's wine business management has gradually entered the right track, the top ten cities in the country, the dragon wine is more than 1.5 billion, these orders are 9% Fifteen or more, you can do it in the early ten.

The dragon wine is now not lacking, and the market is also sought after, but it is limited to production capacity. Now the production capacity of the winery is too low. It will not keep up with the market. Therefore, my opinion is to use these funds, go Expand the winery and increase production capacity. "

Warm spring question: "Tang Long did not agree?"

Yan Jiaoyang is silent, Tang Long did not say that they did not agree to expand the winery, he just said that he did not want the winery to expand so fast.

"I want to get the management right over the winery!"

Bite, Yan Jiaoyang talked about his own purpose with warm spring.

She wants to have the absolute management of the dragon's wine industry, not only to be a market, do sales, but can't intervene, insert a winery.

This is a comparison of the sore throat for a qualified upper person.

Warm spring smile, I thought about it, "I just in Taoyuan County, so, I will talk about it!"

"Great!"

Warm spring hangs a mobile phone, sigh, since Tang Long does not want to give winery to Fu Jiayang, it is not used, don't look at her shareholder of the dragon wine, but there is no reason. If you dare to tighten Tang Long, you can kick yourself in minutes.

Since Tang Long doesn't want to let Yan Jiaoyang insert winery, there must be his ideas and reasons, the problem is that the sister of Yu Jiaoyang, the temper is not small, you make her not hurt, maybe she is not dry, walking . Talented people have temper.

Warm spring and , select a small bag, while eating.

"I mean, directly put the dragon tank can improve, and now the annual production is more than 20 million boxes, full of full departure is still not enough for two days."

Yan Jiaoyang looked up at the warm spring asked: "Can you convince Tang Long, let him give me the authority of the winery?"

Warm spring smiles, did not answer, but I want to ask: "Jia Jiayang sister, have you ever want to change a thinking?"

"What ideas?" Yan Jiaoyang frowned.

Warm Spring smile and said: "You mean I have a little understanding, Tang Long doesn't want to expand the winery, I am afraid to destroy the quality of the dragon wine. But I didn't say that I didn't let you spend money? Dragon wine has nothing to do, But we can get other son brands, buy several wineries, and spend money and then smashing a brand.

Ten billions we can take out a 'dragon wine', theoretically, spend more than 100 million, and can also take a 'tiger wine'.

You are the masters of the market, now there is money, and the guy of Tang Long does not let you engage in the dragon wine, then do you not finish the tiger wine? He does not let you insert a winery management, then you will buy another family! "

"Junior portal?" Qi Jiaoyang stunned.

Let's get a 'sub-brand' coming out, or take the money of the dragon wine? This kind of thing, Tang Long will promise?

: "You don't want to expand production, occupying the market, and manage the authority of the management winery. This is nothing to do with another door. Anyway, the last thing you want, and Tang Long again Increased another industry, two all the beautiful! "

Warm spring thinking, I have opened a new door, 'sub-brand', and then acquire a winery, and the old winery does not let yourself play, then you can get a new winery, produce the wine of the production Sales, there is always no problem?

If you think about it: "This is really a way!"

"Yeah, we have money in your hands. How do you play, do you want to grab Tang Long Babe's things, let's create a new one or buy one is not finished, living, can't call the urine!" Warm spring laughs.

After dinner, Yan Jiaoyang rushed back to the company.

Under the summary of the meeting, the meeting, finally concluded that the plan to be warm and spring is indeed feasible, you can get a new winery, get a brand brand.

"If you want to start a high-end brand, it is more difficult, and the factors of the success of the dragon wine have diversity, and it is not necessarily completely copied!"

"He always, I think we can use the current advantages of the dragon wine, launch one or two new products, high-end dragon wine, one is enough."

"A bottle of thousands, even a thousand hundred hundred dragon wine, for ordinary consumers, as the daily consumption supplies are not very practical, the price must be lowered!"

"In the premise of ensuring the quality of the wine, improve the taste, reduce the price, and create a new 'sub-brand'."

Since everyone agrees, Yan Jiaoyang bites his teeth and dried. Immediately initiate the person, go to market research, after three days, feedback back.

Young people, urban white-collar workers, ordinary work classes, medium consumption people, targeting liquor prices, generally in more than ten yuan, hundreds of dollars.

Moving a few hundred yuan of high-grade liquor, generally only as a gift!

The dragon wine industry has already had high-end brands, and now, it is good, at least the visibility is got up, can't stabilize it now.

And everyday consumption, it is also a blue sea, you can kill in, and attack the city!

Tang Xiaolong! "

Soon, the sub-brand of the dragon wine was established, and Yan Jiaoyang first, and directly registered the 'Tang Xiaolong' as a sub-brand.

Established the 'Tang Xiaolong Wine Co., Ltd., the new sub-brand, subsidiary, daily operation of the dragon, daily operations, completely returned to Fujiayang. And the main brand dragon wine, performed limit cut, do not affect the dragon wine brand, it is associated.

And, Yan Jiaoyang spent four million, bought a old winery in the city, and then spent one thousand two million, two thousand, and one thousand or seven million acquisition The scale is not large, but there are three small wineries that have a certain ability to take a total of 95 million.

After the four winery, the four winery was injected into the 'Tang Xiaolong Wine Industry Co., Ltd.', and invited the top design company in China, and designed some column products for the 'Tang Xiaolong', including outer packaging, brand name, and so on.

When Tang Long knows what is doing, people are basically almost completed, and they have finished doing.

"Boss, I need several professionals who know how to make wine technology."

Tang Long looked at Yan Jiaoyang, wondering: "Professionals who understand brewing technology? What is it?"

: "I went back to seriously think about what I said to me before, I feel very reasonable. I want to build a brand, it is very difficult, especially high-end liquor, understanding, Dragon Wine The industry is ready to get a sub-brand, so we successfully registered the 'Tang Xiaolong liquor limited liability company', and the other consumes 95 million, from the surrounding counties and cities, acquired four liquor production enterprises, established the 'Tang Xiaolong' White wine production plant. "

Looking at Tang Long, Yan Jiao Yang laughed and said: "Next, we will officially launch the main product to launch the main product 'Tang Xiaolong' youth series white wine drink."

"Tang Xiaolong?"

Tang Long speechless, don't you have to give you the administrative privilege of your winery, do you hung me in the bottle as a trademark? Is it too embarrassed?

I didn't laugh and said: "I don't repel the dragon wine industry group set up a subsidiary, open a new brand strategy, just, can this name can be changed? 'Tang Xiaolong' is not too nice? Well, not very domineering! "

Yan Jiaoyang shook his head, and said, "There is no way to change, the company name, brand design, positioning, etc. have been arranged, and the rest of the products are listed, and publicity is conducted."

The 'Tang Xiaolong' son brand series white wine, all of which, including external packaging, brand planning promotion, etc. Some columns, the only thing that has not been good, is the 'Tang Xiaolong' itself, wine, no better.

'Tang Xiaolong' positioning is the youth series, that is, after the main 80s 90, the young white collar, the price of 100ml small bottled market recommended retail price of 15 yuan, 200ml small bottle of white wine, it is recommended to retail 28 yuan, half a catty small huge amount 58 yuan , One kg of massive sales of 99 yuan.