Taoyuan Soldier King

Magic City, Yulong Taoyuan Jade flagship store.

Gou Yu Niang brought a large number of Taoyuan jade products, and divided several series, high-end Taoyuan jade, undoubtedly "pink peach", "water sky blue", "jewel black" and other top-quality materials.

Before the opening, there was another very important thing before Gou Yuniang and Wang Jiahui, the store manager, and that was'pricing'.

The flagship store of Yulong Taoyuan Jade (Madu) is not the same as the'Yulong Taoyuan Jade (Headquarters)' in Taoyuan County. The Yulong Main Store in Taoyuan County is more for display, as the birthplace of Taoyuan jade. An external display window is ugly. The price is so high that I didn't even want to take out.

Show it to people, I never imagined that there would be people like Thu Hai, who would take money to kill people!

But the'Yulong Taoyuan Jade (Modu) Flagship Store' is different. Opening a store in the most prosperous downtown area like Modu, rent, labor and other costs will cost more than tens of millions a year?

Therefore, the purpose of opening a store is to expand the sales channels of "Taoyuan Jade", to sell goods, to make money, or to lose money, how does Yulong build external sales channels, and what else is necessary for it?

"Ordinary Taoyuan jade jewelry, ranging in price from 1,000 to 8,000 yuan, Taoyuan jade jewelry between 8,000 to 20,000 yuan, positioned in the middle, more than 20,000 yuan, classified as high. Our booth is also Classified by ordinary, mid-range, and high-end."

After Wang Jiahui finished speaking, she paused for a while, looking at Gou Yuniang and couldn't help but suggest: "Boss, are we really not selling some gold, silver and diamond products incidentally?"

If you simply rely on selling'Taoyuan Jade', the audience is still too narrow.Wang Jiahui had mentioned this matter more than once or twice, and Gou Yuniang had also called Tang Long to ask her opinion. Tang Long said that he would let Gou Yuniang make his own decision and he didn't care.

Gou Yuniang is also choosing, specializing in "Taoyuan Jade", which has the advantages of specializing in Taoyuan Jade, and diversification also has the advantages of diversification.

After hesitating for a moment, he gritted his teeth and said in a deep voice: "For the time being, let's do a franchise. Let's take a look at Taoyuanyu."

"Okay!" Wang Jiahui saw that Gou Yu Niang's intention had been decided, and said nothing.

Hundreds of square meters of huge storefront, hundreds of display cases, need a lot of Taoyuan jade, fortunately, this is not a big deal for Gou Yuniang, she has the first-hand source of Taoyuan jade, and has her own jade carving factory. Has its own mine.

On the first day of opening,'Taoyuan Jade' was sold at a 20% discount.

No opening ceremony.

However, in the most lively and luxurious neighbourhood of the Magic City, the addition of a "Yulong Taoyuan Jade" still attracts the attention of many passersby.

"This blue stone is so beautiful!"

Two young girls who looked like high school students entered the store, but they were all dressed up in famous brands, not like ordinary children.

"More than ninety thousand? Why is this necklace so expensive?" One of the girls looked up at Wang Jiahui and blinked, asking curiously.

Wang Jiahui took the Taoyuan jade necklace out of the showcase, and said with a smile: "Since ancient times, gold has a price and jade is priceless and expensive, because it is scarce, and the second is because it is beautiful and is made by a famous craftsman."

"Is this emerald?" the girl blinked and asked strangely.

Taoyuan jade is similar to jadeite, both of which are made of peridotite, but the hardness of Taoyuan jade is not as high as that of jadeite.

"It's not jade, it's a product of'Taoyuan Jade'!" Wang Jiahui smiled and shook her head.

"Taoyuan jade? I don't seem to have heard of it!" The girl whispered softly, but she couldn't put down Taoyuan jade to her opponent. In fact, good things can attract you without telling you how precious it is, such as a girl holding it in her hand. This Taoyuan jade necklace, and the'Pink Peach' bracelet in the girl's hand.

The'Pink Peach' bracelet contains 16 beads with a diameter of card 10 and weighs 68 grams. Calculated in grams, each is 400 yuan, plus a processing fee of 600 yuan.

"Today we just opened, and the whole venue is 20% off. The event only lasts for three days. In addition, you can also buy the'insurance', take it back and wear it for one year. After one year, if you don’t like it, you can take it back. As long as the jade is not damaged, We repurchase the original price, but the'repurchase insurance' requires money to be purchased." Wang Jiahui brought the'repurchase insurance' to promote.

"Can you recycle it in your store?" The girl was stunned, and her interest was mobilized.

Wang Jiahui introduced: "Yes, it can be recycled and it is repurchased at the original price, but the premise is that the product is not damaged. However, the processing fee is not included in the price of'Taoyuan Jade'!"

For a Taoyuan jade worth tens of thousands of dollars, to be honest, the processing fee of a few hundred dollars is really nothing.

"Qi Qi, I really like this necklace!"

"I like this bracelet too!"

The two girls discussed a meeting and really bought the Taoyuan jade on their hands, but just in case, they also bought a copy of'repurchase insurance'.

The repurchase period is one year, and the item is not damaged within one year and can be returned to the store at any time.This kind of repurchase insurance at any time is relatively more expensive. The price of 10,000 yuan back insurance is around 300.

The two little girls are the first orders sold by Wang Jiahui, and they are also the first orders in the "Yulong Taoyuanyu (Madu) store."

At the end of the day, some small products have been sold one after another. After all, with such a large store, supported by a strong passenger flow, there are also many curious petty bourgeoisie.

But overall, the sales volume is not very good. There are more than 50 sales staff in the store. Some of them were dug up by Gou Yuniang from other jade and jewelry companies and put them in the store for training. Then there is Pengcheng. Specialty stores will be opened in Beijing and Beijing.

"Boss, today's sales are 465,000,800." After Wang Jiahui summarized the sales, she gave Gou Yuniang a look.

Gou Yuniang frowned, nodded and looked at her, and she didn't receive much. Generally speaking, the sales were not satisfactory, but she had planned to lose money in advance, as long as she didn't accompany too much.

With two Taoyuan jade mines in Shuanghe Town, and the bottom of the 2.5 billion fund on Thursday, Yulong Taoyuan jade is very confident.

However, no matter how confident, if the market does not recognize "Taoyuan Jade", it will not work.

Last night, Wang Jiahui and Gou Yuniang had a half-night talk. Now there are two roads in front of the'Yulong'. The first is to specialize in Taoyuan jade, but this road is not smooth, even if it is Taoyuan jade Daxing, this road Still not smooth.

Compared with gold and silver jewelry, jade still does not have the upper hand. Ordinary people still choose gold and silver, platinum, colorful gold, diamonds and other jewelry.

The second way is to turn "Yulong" into a professional "jeweler firm", not only specializing in jade, but also making your own brand. Any product within the jewelry category can be made.

Including diamonds!

Diamond monopoly, such as'I degree', why can it survive?That's because the diamond ring, to a large extent, is a necessity for marriage proposal, but jade is not.

If "Yulong" is built into a brand and made "Yulong" a "jeweler firm", this road will be broader.

Gou Yu Niang felt that Wang Jiahui was right, that the franchise of Taoyuan jade was a waste of the signboard of the'Yulong'!

"Recruit jewelry designers, invest in the construction of gold and silver jewelry processing plants!"

Turn'Yulong' into a professional jewelry company that integrates manufacturing, jewelry design, and brand sales.

But it takes time. At least it takes time to recruit staff, invest in gold and silver products factories, find technicians, brand promotion, etc.

Such a change can be described as earth-shaking for'Yulong Jewelry'. Fortunately,'Yulong Jade Jewelry Company' is rich, or Gou Yuniang has money.

"Boss, I'm good at sales, but I can't do company management, including jewelry design, factory management, etc., you can leave the sales terminal to me, and you must look for professional talents for other things!" Wang Jiahui turned down Gou Yuniang's proposal with a wry smile.

Gou Yu Niang was stunned, but Wang Jiahui's ability to realize herself clearly and soberly made her value more and more.

Formally in the magic city, re-registered a "Yulong Jewelry", and re-found professional talents to start brand design around "Yulong Jewelry".

Fortunately, the most indispensable thing in an international metropolis like Magic City is all kinds of talents. As long as you want, you can find out what kind of talents you want.

And the magic city is very close to the two major domestic cities of Nanhang, and many things are quite convenient.

After such a delay, Gou Yuniang, who originally wanted to go back in three or five days, may not be able to go back in a short time. The strategy change of'Yulong Jewelry' requires a coach to be in charge. She went back and no one could replace it. She, except Tang Long, was willing to come over, but it was obviously impossible.

The achievement of the "Dragon Empress" may not be the Taoyuan jade in the future, perhaps the "Dragon Jewelry".

Tang Long received calls from Gou Yuniang every day, although she repeatedly said that she could make her own decision, but Gou Yuniang still asked him about everything.

It doesn’t matter whether it’s your business, but it’s my business to ask if you don’t ask. Gou Yuniang is not afraid that Tang Long is bored. There is no way these things are not good for Gou Yuniang. She used to be a'carver'. , Now she forced her to become the CEO of the company, what can she do?Don't let her ask Tang Long, then she asks who will go.

Without Tang Long behind to support her, Gou Yuniang didn't have the backbone in her heart.

'Yulong Jewelry' needs to re-position its brand, formulate a healthy development strategy, and also carry out acquisitions, recruitment, and even investment and construction of factories. There are too many things, without Tang Long supporting Gou Yuniang, she can Can stand it?

If Tang Long is willing to come, there is no need for Gou Yuniang to worry about anything. She only needs to follow the other's butt and obey the instructions and do whatever she wants.

Gou Yuniang didn't know at the beginning, Tang Long opened the "Yulong Taoyuan Jade" specialty store, the first store in the magic city, is there any broader meaning.