On the sixth day of business closure for rectification, Pippi shrimp multifunctional meeting room, routine morning meeting of executives, as usual, first look at the data,
The Pippi Shrimp APP has 320 million downloads, 250 million users, and 150 million daily active users the day before.
Chen Hanwen’s 13 songs have sold 350 million, Chen Hanwen has 60 million ID fans and Xiaoyu has 40 million ID fans. At present, the two of them are the Internet celebrities with the most fans.
If Pippi Shrimp can maintain this daily active user data in two days, then Pippi's valuation will break through the horizon.
The data is good, but there are also a lot of troubles, such as servers.
Pippi Shrimp’s server can only be responsible for a quarter of the users. It has spent 60 million renting a one-year server. Of course, the server leasing party will send these 60 million servers to Pippi Shrimp in one year.
This is the service of renting a server and sending a server launched in the last two years.
This is also the reason why Chen Hanwen devalued Peanut Entertainment's servers.
The other two-quarters of users rely on temporary leases that serve first and pay later.
Now that the company has money, it naturally doesn't need this. Chen Hanwen directly allowed a 150 million server purchase contract. He didn't want to be as reluctant as the original Douyin for one or two billion and crash the company.
And it is easy to take advantage of the opponent's temporary lease.
Although 260 million servers require a large area, and the annual electricity bill for servers is also an astronomical figure.
These Chen Hanwen didn't care too much. He could earn back good works if he had good works, and he even prepared to give up the official advertisement, the main income of a short video, so he would care about it.
After the various departments had reported the bits and pieces, Chen Hanwen began to announce his decision.
"The Marketing Department, will issue a network-wide announcement tomorrow. Pippi Shrimp Video welcomes companies, celebrities, and Internet celebrities to join the Pippi Shrimp family.
Pipi Xia will announce that it will sink 12 billion official advertisements to everyone. Pippi Xia will not promote product promotion, but will only be responsible for the promotion of works.
Pippi shrimp promotes high-quality works, attracts traffic for everyone, and lets everyone seek common development."
As soon as Chen Hanwen finished speaking, all Pippi shrimp executives at the scene looked at Chen Hanwen in surprise.
Is he trying to break the rules of the industry? At present, the advertising revenue of the big tome Douyin is 12 billion, and the slow hand also has 700 to 8 billion. Bilibili is not bad...
"No, I don't agree. Why do we want to make a profit? How can our company make money after this profit?" As the company's second shareholder and the only shareholder, Ma Jiao naturally has the right to question.
Chen Hanwen knew that his decision would be unacceptable to everyone, but he had already thought about explaining it.
"The day after tomorrow, we will meet the challenge. This 12 billion is just an exaggeration."
"Without 12 billion, 5-6 billion should be no problem. The marketing department is currently negotiating about 1 billion business, and the company does not accept advertisements. Isn't this 1 billion advertisements going away?"
"Yes, build our own advertising platform, and put all the 1 billion advertising business on Internet celebrities. There is only one rule for Pippi shrimp advertising charges, click, and click 2 cents.
Even if a whiteboard user only needs to make a video advertisement for an advertiser and attracts a large number of clicks, he will be counted as an advertising fee.
Transferring the 1 billion to the whole people is not limited to a certain celebrity or internet celebrity. The user business spends money on the bounty. When the bounty is used up, the advertisement will be removed. Of course, advertisers can renew if they don't want the advertisement to be removed."
Speaking of this, Chen Hanwen bared his white teeth and said with a smile: “Of course, we charge 50% of the platform fee for advertisements through the Pippi shrimp advertising channel. In addition, for advertisements that do not go through our channels, a fine is paid for the advertisement. 2 times the profit, limit the flow without paying a fine, and stop the flow when the payment is paid.
Except for violations of laws and disciplines, we are not banned. Everyone is welcome to play wild advertisements. Of course, as long as they can escape our inspection department, they will be considered capable."
"In this way, we still lose half!" Ma Jiao still feels a little painful.
"How much is it for us to lose half of our losses? The key trick, Douyin, slow hands, Bilibili, they dare not learn, even if they lose heart cruelly, can their shareholders allow it?
And we have a more important income point, sales of works, which is basically zero for them, and we, you look at our sales records for the past six days!"
Ma Jiao questioned again: "They can also ask singers to publish works on their platforms."
After Ma Jiao finished speaking, Chen Hanwen smiled: "Singers all go to the short video platform to publish works. Can the three major music platforms allow it?
When the time comes, Douyin, Slow Hand, Bilibili and Yiyun, Yiting, Yuncun, let’s brainstorm, but we are different from Pippi. I am already hostile to the three major platforms."
"Since you have made the decision, then I can only listen to you. You lose a lot of money." Ma Jiao said that Chen Hanwen couldn't help but moved out. Chen Hanwen was a major shareholder and she was a minority shareholder.
"You are afraid of losing money, you can sell me your shares, I just happen to have some spare money."
"Yes, 20 billion, take me to give you shares." Ma Jiao said with a grin.
"20 billion, I think you are thinking too much, can the valuation be counted? I am now 80 billion? Who is it, worth 8 billion, I laughed to death."
"Really, 8 billion, that's what you said, I will buy half of you! When to trade, I ask my dad to raise money, if it is not for fear of buying all of your stocks, I am afraid that you will run away. Nothing left for you."
This rich second generation, who is not bad for money, couldn't open up after laughing, so Chen Hanwen had to pretend that he hadn't heard it.
...
The marketing department of Pippi Shrimp issued the advertising agreement that Chen Hanwen said to advertisers, and all advertisers agreed.
It seems that one click is 0.2 yuan, which is very expensive. Pippi shrimp has 250 million users, half of which are used for advertising, and 50 million advertising fees, which can’t last for a second.
But it is impossible for people to be interested in playing, and there must be a certain amount of clicks (1000 clicks). The same account can only count as 10 valid clicks.
In this way, you can get the money, and the advertising fee is paid first, and you can’t get the money if you click more later.
So no matter how it counts, advertisers make money.
Chen Hanwen was very generous. When he went back, he started to eat the 1 billion advertising cake.
In addition to Chen Hanwen and Xiaoyu, only a few members of the Pippi Shrimp girl group have the highest fan value. After all, they are Pippi's earliest hot video "Drunken Butterfly".
Therefore, the number of Pippi shrimp fans ranked first is Chen Hanwen, the second is Xiaoyu, and the third is Ellie. The fourth to the seventeenth are all artists of Caiyu Entertainment.
It looks like Pippi Shrimp Video is a branch of Caiyu Entertainment. The fan list is full of artists from their company, but Chen Hanwen is not worried.
The current 1 billion advertising resources, and the subsequent 12 billion advertising resources, are not afraid of fighting at all. Slow internet celebrities are not fooled and will not drain Pippi shrimp.