The entertainment tycoon starts from singing behind bars

Danone Foods has a market value of more than 150 billion, so it dared to test the water with one billion peeled shrimp. According to the contract, if the advertising fee of 100 million is used up in a quarter, the Pepi shrimp advertising alliance will refund the remaining advertising fee.

So even if Pippi shrimps are advertisements, only users who have effectively clicked on their ads are willing to pay. As for the Pippi shrimp platform because of the closure of advertisements, all they want is advertisements.

Danone Group Sales Manager Yang Ruping, she and Douyin Chairman, have the same idea, but she still invested 100 million in advertising fees.

She also has her own plan. If the Pippi shrimp video is destroyed by the advertisement, the advertisement will naturally not be clicked. The advertising fee has to be refunded to her. In addition, she earned money during the period of listing on the Pippi shrimp advertising alliance. advertising.

This is the same as when cigarettes were advertised at the beginning. Cigarette companies dare to pay as much advertising fee as you can.

An hour after the ad alliance went live, Yang Ruping took the time to turn on the phone, intending to see if Pippi's strategy is feasible.

Not only Danone Foods, during this time period, hundreds of thousands of Huaxia companies are paying attention to Pippi Shrimp, betting on innovation with a company valued at 100 billion yuan, it is worth these CEOs to take a moment to pay attention.

At ten o'clock, the Pippi Shrimp Advertising Alliance showed that nearly 100,000 copies of Pippi Shrimp ads had been launched. Most of the users used the advertiser's templates directly, so the ads went online very quickly.

After Yang Ruping used the Pippi Shrimp video for ten minutes, she was surprised to find that she hadn’t seen an advertisement.

Obviously, the advertising alliance shows that Pippi Xia has already launched 100,000 ads. Why hasn't she seen any of them after so long?

This made her curious, and then deliberately went to find those advertisements.

However, Yang Ruping soon knew where the advertisement was. She followed Chen Hanwen, and then Chen Hanwen released a new work. The system would prompt her to watch it.

When she clicked on the message to go directly to Chen Hanwen’s account, she saw one of his top ads video,

When she got here, she quickly understood the advertising rules of Pippi shrimp.

Internet celebrities publish advertisements in the works column, and the official does not give any exposure opportunities, purely let loyal fans of the Internet celebrities pay for the advertisement.

For example, if you are not a fan of Chen Hanwen, you must click on his homepage to see it from the column of works.

The only opportunity for exposure of this advertisement is when Chen Hanwen publishes his work, the small speaker sends a notification to follow his user information.

This ad is hard-core enough, and generally not a fan that is particularly supportive. Who would go to the ad to watch it.

Yang Ruping thinks that two cents per click on an advertisement is too cheap, and she is willing to pay even 50 cents per click, because such an advertisement is too hardcore.

Compared with Douyin, a user who accidentally swipes ten ads on Douyin will not leave an impression.

And Pippi Xia Internet celebrity wants their fans to take the initiative to watch the advertisement, this impression is a hundred times deeper than Douyin.

Even if fans check in ten advertisements to help Internet celebrities complete their tasks, they are dozens of times more impressive than Douyin's official advertisements.

However, such high-hardcore ads are destined to not click too high.

Yang Ruping estimated that an internet celebrity with tens of millions of fans posted a work that received 50,000 to 100,000 likes and millions of clicks.

If it is an advertisement, it is likely to only get thousands of likes and more than 100,000 clicks, but the reward is only 30,000 to 30,000, and once the platform is drawn, only 10,000 to 10,000 are left, which is too low.

According to this ratio, her 100 million funds may not be spent in one quarter.

In fact, Chen Hanwen naturally knows the difficulty of advertising, but as long as the hard-core advertising works well, the advertising price is not limited. He can increase the price.

The so-called good effect is to make money from advertising, but also to take into account the user experience, he has no way!

And big internet celebrities or celebrities will run their own fan base, and they can call on fans to check in and advertise the wool.

Today's Internet companies have no way out without innovation. He has the bottom line for the sales of works. Why don't he dare to innovate? Even if he fails, he will only lose part of the advertising revenue, at least it will not cause a blow to the Pippi shrimp platform.

When Yang Ruping saw this, she felt that she didn't need to read it again, and then she logged into the advertising alliance to see if her company's advertising funds consumption was the same as she expected.

However, after opening the advertising alliance, it was discovered that Danone Foods’ advertising funds had consumed more than 1 million, and that it was rapidly declining at 10,000 per minute. Yang Ruping was taken aback.

He stood up and blurted out: "Chen Hanwen is not going to fake data and cheat the money of our advertisers. Does he need to break the law? Or Pippi is out of loopholes."

While talking, she opened the advertising consumption record. The first one was the internet celebrity whose ID was Xiaoyu. Her advertising revenue reached almost 10,000 yuan per minute. The second-ranked internet celebrity was called Shan Pao, and his advertising revenue per minute was Less than a hundred, Yang Ruping directly ignored.

Yang Ruping opened Pippi Shrimp again and found an internet celebrity whose ID is Xiaoyu. One is very cute and has more than 40 million fans.

There are two advertisement videos in her work column. Yang Ruping directly chose to mark Danone’s advertisement and clicked on it.

In the video, small fish appeared in many places in a villa, grass, swing, living room, study, and even bedroom.

She is always eating all kinds of Danone biscuits, and the background BGM has been singing in a loop:

"Danone, Danone, Danone...Da...DaDa..."

Yang Ruping looked stunned, what kind of fairy creativity is this, this song is too magical, she will remember it once she listens to it.

And the girl in the video is so cute, eating Danone biscuits and singing: Danone Danone... everyone can't help but buy her more biscuits.

This advertisement has not undergone any official promotion, 300,000 likes, 100,000 comments, 50,000 reposts, and more than 5 million clicks.

Yang Ruping found that she had watched it three times unknowingly. This 15-second ad was not too short as a short video.

Clicking on the comment area is asking for Xiaoyu’s home address, they want to buy Danone biscuits and mail it to her.

Some fans asked Xiaoyu to stop thinking about it. He knew that she liked Danone biscuits. Wouldn't it work for him to buy Danone? He had been thinking about Danone and Danone could not get out.

Yang Ruping quickly realized that this advertisement is worth 10,000 gold, and her company must buy it. No matter how expensive it is, it is worth it. It is best that Xiaoyu in the video endorses Danone Food, and the advertisement does not even need to be retaken.

Yang Ruping is a prudent woman. Even if she finds this advertisement that is worth tens of thousands of dollars for Danone, she still endures her temper and clicks on another advertisement for Xiaoyu.

The advertising video is a 15-second song,

"♬I like sour and sweet, this is the real me,

♬Every day is very fresh to me,

♬My picky taste,

♬There is the most unique difference,

♬I like sweet and sour, this is the real me,

♬I was a little bit narcissistic in my adolescence..."

The little girl in the video finally raised the familiar brand of yogurt by Yang Ruping in her hand, took a sip, and licked her lips after drinking.