The clicks, likes, comments, and reposts of yogurt ads are higher than Danone, probably because of the song, but also because of the way Xiaoyu licked his lips after drinking yogurt.
Yang Ruping sighed after reading that the creator behind the scenes is a ghost. The two advertisements are two brainwashing divine songs. Not to mention the effect of Pippi shrimp's advertising, she is also willing to pay a huge amount of copyright for Danone's work alone.
If Danone has a yogurt brand, it would be worthwhile to file a huge sum of money to win the sweet and sour.
Thinking of this, she quickly informed the other company that the bosses of the two groups are friends, and she is naturally willing to do this favor.
Yogurt ads are not Danone ads. As long as someone buys the copyright first, the effect of changing a yogurt to a little girl is still the same.
...
In addition to Chen Hanwen's creative victory, Pippi Shrimp also has many swordsman users.
For example, Shan Pao, he has 1 million fans in Douyin, but his fan Feixun group is not full of 500 people.
After the advertisement rules for Pippi shrimp were released, he thought of the wool, and after putting up the official advertisement,
I personally said it several times in the group, and it turned out that in a group of 500 people, only less than 100 fans helped him stalk his wool
Pippi Shrimp’s behavior of squashing wool is allowed by Pippi Shrimp. According to a video, a maximum of 10 effective clicks are counted, and a maximum of 10 advertisements are valid per day. An ID can only earn a maximum of 20 yuan in advertising fees per day. The official wants to take half,
After putting an end to the machine's clicks, only labor can only earn 10 yuan a day, which is hard money, so Pippi Shrimp officially allows the existence of wool.
At 11 o'clock in the morning, Pippi shrimp meeting room, this time Ma Jiao presided over the meeting.
As usual, look at the data first. After the staff’s projection is turned on, Ma Jiao’s own computer and the sales department’s statistics are projected, Ma Jiao said:
"After the entire network resumed operations today, we currently have real-time monitoring of Pippi shrimp. There are about 50 million active users, and Douyin is in the first line, and the second line is 20 million slow and 1.5 thousand Bilibili. Wan, as long as we don’t fall behind this afternoon, we can officially declare success."
After Ma Jiao finished speaking, the whole meeting room burst into applause.
After success, there will naturally be equity incentives. This is a procedure that Internet companies will follow before going public. Unless Chen Hanwen does not want Pipixia to go public, the management will have equity.
Today’s Pippi shrimp daily active users are in the forefront of the short video platform just like Douyin, and as long as this record is maintained in the future,
The valuation of Pippi shrimp will not be less than 100 billion, and the 5% equity of the management equity pool will be worth 5 billion.
There are only 12 executives in Pippi shrimp, and there are no more than 100 people in the middle management. Therefore, as long as you don't fall behind, Pippi shrimp will have a net worth of tens of millions after it goes public.
Choice is more important than hard work. Pippi shrimp once again proves the classic saying of Internet companies. Everyone remembers the situation where all the executives of Pippi shrimp left half a month ago.
After Ma Jiao waited for everyone to calm down, he said again: "Thank you, Mr. Chen, for taking Pipi Xia forward again.
The Pipi Shrimp Advertising Alliance went live at 9 o'clock, with 26 million registered users, 750,000 merchants, and 1.6 billion advertising budget."
After Ma Jiao finished speaking, there was another round of applause. Ma Jiao felt that today's meeting seemed to be a commendation meeting for Chen Hanwen, but she didn't care. She was also very excited now.
"Pippi shrimp short video has been online with more than 130,000 ads so far, incurring a total cost of 13 million yuan, and a total of more than 8,000 original advertisements. Among them, two original advertisements created by Mr. Chen were priced at 80 million yuan by advertisers. Full copyright, Mr. Chen is currently considering!"
Ma Jiao looked at Chen Hanwen while talking, and all the company executives also looked at Chen Hanwen with admiration. Two ideas are worth 160 million, and the copyright transaction Pippi shrimp platform only charges 20% of the platform fee.
So he made 130 million by shooting two ads casually. This is the god of wealth!
Chen Hanwen saw that everyone was looking at him, although he was a little proud of it, but he didn't show it. After all, this is not his work. There is nothing to be proud of. Of course he let him give up the ready-made results and not copy.
To think hard about originality, he won't spend that time, he is a layman, and he has no ideological cleanliness.
Waving his hand, Chen Hanwen smiled and said to Ma Jiao: "Don't talk about my work, you can talk about the user's creativity."
"Okay, Mr. Chen, the third place is an advertisement originally created by an ordinary internet celebrity,"
...
Ahao is an internet celebrity in the Northeast, and an anchor with 1 million fans in Douyin. He usually likes to drink a little wine. The place in the Northeast likes to talk about the duo.
After the Pippi Shrimp Advertising Alliance was launched, he was also greedy for the huge advertising fees.
He had no choice but to play with Pippi Shrimp for 6 days, and only had less than a thousand fans. He could see those ads but couldn't eat them.
He doesn't simply follow the trend of advertising customized advertisements from advertisers, he wants to do something on his own.
When he went from the list of merchant funds all the way to the 70th place in the advertisement of a brewery, his eyes were bright. Although this brewery has a small advertising budget, only 5 million.
Less money returns less money, and the standard of advertising expenses is the same. Ahao doesn't care. He is satisfied if he can get one tenth of the 5 million.
He has a lot of drinking jokes, and he has two beer of this brand in his house.
So Ah Hao moved the wine to the yard, fried a plate of peanuts, fixed the phone and started to take a picture.
In more than an hour, he took a dozen or so jokes, and a brainstorm spread to Pippi shrimp, and then he ignored it, and drank peanuts.
Among his dozens of jokes, one of them stood out and received hundreds of likes and reposts,
Because he only advertises for the brewery, and the data is not bad, the brewery who has been paying attention to the video dynamics of Pippi shrimp noticed it, and then the brewery owner went online to talk to the advertising alliance about buying the copyright.
...
Ma Jiao directly released A Hao's outstanding advertisement at the meeting, and saw A Hao holding an opened beer and saying to the camera:
"I~ I have gone through countless glasses of wine for so long."
"I always meet a fish farmer, a master of moving screens."
"Snack expert, fruit killer."
"Just never met,"
"Hahaha~"
"A drinking opponent."
"So... tonight... can anyone fight?"
"If the Great Wall doesn't fall, I won't fall, nor won't the snowflakes float."
"East wind blows, war drums thunder, who is afraid of drinking today!"
"Cuihua, serve wine and food."
After the video is played,
Ma Jiao continued: "The whole video was full of provocations to the audience, but it was praised and reposted by many people. One sentence,
"If the Great Wall doesn't fall, I won't fall, and if the snowflakes don't float, I won't float!" The owner of Snow Brewery instantly moved.
Now is the era of eyeball economy,
As long as the owner of Snow Brewery buys the copyright of the phrase "If the Great Wall doesn't fall, I won't fall, and if the snowflakes don't float, I won't float!" The copyright will surely spread all over the country if it works well.
The establishment of Mr. Chen’s advertising alliance has made advertising a profession that everyone can participate in.
Since then, advertising creation is no longer limited to only a small part of the advertising industry.
Our Pippi Shrimp Advertising Alliance will become a large advertising creative platform that embraces all rivers and joins forces."
At this moment, Ma Jiao really admires Chen Hanwen and the short video of Pippi shrimp, which doesn’t count.
In a blink of an eye, he imitated the star chart of Douyin, and innovated the Pippi shrimp advertising alliance platform
Douyin’s star map is a closed platform. Only Internet celebrities and advertisers can register and log in.
The Pippi Shrimp Advertising Alliance is an open platform, a platform where everyone can register and log in.
From the perspective of influence alone, Ma Jiao dare to say that he only needs to give the advertising alliance platform one month, and he will far exceed Douyin's star map platform.